{"product_id":"wella-professionals-ultimate-color-shampoo-8-4-fl-oz-sulfate-free-color-protection-scalp-soothing-care","title":"Wella Professionals Ultimate Color Shampoo – 8.4 fl oz, Sulfate-Free Color Protection \u0026 Scalp-Soothing Care","description":"\u003cp\u003e\u003cstrong\u003eWella Professionals Ultimate Color Shampoo is a sulfate-free, scalp-soothing cleanser that helps preserve color vibrancy while removing metal residues and locking in moisture.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade shampoo is formulated to gently cleanse color-treated hair and calm the scalp while protecting color from premature fading. Key ingredients include a metal-purifying complex and glycine to address color-distorting minerals, plus provitamin B5 to help maintain hydration from root to tip. The pH-balanced, dermatologically tested formula is free of animal-derived ingredients and delivers a floriental scent experience.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect my hair color?\u003c\/h3\u003e\n\u003cp\u003eThe formula targets the things that accelerate color loss by gently removing metal particles and impurities that can dull color. Regular use as part of the Ultimate Color system helps preserve vibrancy and shine, supporting longer-lasting salon color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMetal purifier helps detoxify hair from color-distorting minerals.\u003c\/li\u003e\n  \u003cli\u003eGlycine and antioxidants reduce free-radical stress on colored strands.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants cleanse without stripping pigments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it soothe a sensitive or irritated scalp?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is designed with scalp comfort in mind: it calms while cleansing, leaving the scalp feeling refreshed rather than tight or dry. Clinical-style consumer feedback indicates noticeable improvement in scalp comfort after initial use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle, pH-balanced formula minimizes irritation risk.\u003c\/li\u003e\n  \u003cli\u003eDermatologically tested to support scalp well-being.\u003c\/li\u003e\n  \u003cli\u003eLight, non-stripping cleansing preserves scalp moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect and how soon?\u003c\/h3\u003e\n\u003cp\u003eFrom the first wash hair appears cleaner, softer and more manageable, with improved scalp comfort for many users. When used consistently with the full Ultimate Color regimen, the system is formulated to maintain color vibrancy over an extended period compared with non-conditioning cleansing routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate: cleaner-feeling hair and soothed scalp after first use.\u003c\/li\u003e\n  \u003cli\u003eOngoing: improved color preservation when used regularly in the regimen.\u003c\/li\u003e\n  \u003cli\u003eEnhanced softness and moisture retention thanks to provitamin B5.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, massage gently into scalp and lengths, then rinse thoroughly. For optimal color protection, pair with the matching conditioner and any supporting salon treatments in the Ultimate Color range.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying shampoo.\u003c\/li\u003e\n  \u003cli\u003eMassage scalp gently to activate cleansing and metal removal.\u003c\/li\u003e\n  \u003cli\u003eRinse and follow with Ultimate Color conditioner for best finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Wella Professionals Ultimate Color Shampoo suits anyone with color-treated hair who wants a gentle, sulfate-free cleanser that prioritizes scalp comfort and color care. It’s appropriate for clients seeking a salon-formulated maintenance product—especially those concerned about metal buildup, scalp sensitivity, or preserving salon color between appointments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA\/WATER\/EAU, SODIUM COCOYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL OLEOYL TAURATE, SODIUM LAUROYL SARCOSINATE, PARFUM\/FRAGRANCE, PANTHENOL, SODIUM BENZOATE, SODIUM CHLORIDE, POLYQUATERNIUM-10, CITRIC ACID, ALLANTOIN, GLYCINE, SODIUM CITRATE, SODIUM COCOATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, EDTA, GLYCERYL OLEATE, ALOE BARBADENSIS LEAF JUICE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, MALIC ACID, LINALOOL, LIMONENE, HYDROXYCITRONELLAL, VANILLIN, LINALYL ACETATE, HISTIDINE, COUMARIN, CITRUS AURANTIUM PEEL OIL, OLEIC ACID, SQUALANE, ASCORBIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, LECITHIN, ASCORBYL PALMITATE, TOCOPHEROL, HYDROGENATED PALM GLYCERIDES CITRATE, SODIUM XYLENESULFONATE.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo sulfate free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and designed to cleanse without stripping color pigments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on chemically treated or sensitive scalps?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s pH-balanced and dermatologically tested to suit color-treated and sensitive scalps.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":51487658180841,"sku":"B0GM29QKDP","price":111.54,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/wella-professionals-ultimate-color-shampoo-front-packaging.jpg?v=1783286278","url":"https:\/\/cervaaustralia.com\/products\/wella-professionals-ultimate-color-shampoo-8-4-fl-oz-sulfate-free-color-protection-scalp-soothing-care","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}