{"product_id":"wavebuilder-wash-in-waves-wave-saving-shampoo-gentle-360-wave-cleanse-with-keratin-collagen","title":"WAVEBUILDER Wash in Waves Wave-Saving Shampoo — Gentle 360-Wave Cleanse with Keratin \u0026 Collagen","description":"\u003cp\u003e\u003cstrong\u003eWAVEBUILDER Wash in Waves Wave Saving Shampoo is a wave-safe cleansing formula designed to clean hair and scalp without stripping the moisture and styling work that create defined waves.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWAVEBUILDER developed this shampoo specifically for people who style and maintain 360 waves or textured wave patterns. Many regular shampoos use harsh surfactants that remove natural oils and undo the hours of brushing and training your hair has received. Wash in Waves balances gentle, effective cleansing with ingredients that support softness, manageability, and the structure of styled waves.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect my waves while still cleaning?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses milder surfactants and conditioning agents that lift dirt and excess oil without over-drying the hair cuticle. It avoids ingredients known to reverse wave progress and instead includes keratin and collagen amino acids to keep strands flexible and resilient.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing agents remove buildup without aggressive stripping.\u003c\/li\u003e\n  \u003cli\u003eKeratin and collagen amino acids help preserve strand strength and smoothness.\u003c\/li\u003e\n  \u003cli\u003eLeaves natural oils to maintain wave definition and sheen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it make my hair feel softer or weigh it down?\u003c\/h3\u003e\n\u003cp\u003eWash in Waves is formulated to leave hair noticeably softer and refreshed without heavy residue. Conditioning elements smooth the hair surface for manageable brushing while maintaining a lightweight finish that won’t flatten wave patterns.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoftening actives enhance texture for easier brushing and styling.\u003c\/li\u003e\n  \u003cli\u003eBalanced conditioning prevents greasy buildup or limp waves.\u003c\/li\u003e\n  \u003cli\u003eRinse-friendly formula avoids film or waxy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients support hair health in this shampoo?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is enriched with keratin and collagen amino acids that contribute to tensile strength and surface smoothness. These ingredients support healthy-looking strands while the cleansing system addresses scalp and hair cleanliness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrolyzed keratin to reinforce and smooth the hair shaft.\u003c\/li\u003e\n  \u003cli\u003eCollagen-derived amino acids to promote pliability and resilience.\u003c\/li\u003e\n  \u003cli\u003eSelective surfactants that clean without excessive lipid removal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Wash in Waves for best results?\u003c\/h3\u003e\n\u003cp\u003eUse it as your regular shampoo but focus on gentle application: wet, lather, rinse, and repeat if needed. Follow with your usual wave care routine—moisturizer, brushing, and durag or wave cap for best pattern retention.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying a small amount of shampoo.\u003c\/li\u003e\n  \u003cli\u003eMassage gently into scalp and along lengths to lift dirt and oils.\u003c\/li\u003e\n  \u003cli\u003eRinse well and repeat only if hair is heavily product-laden.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: WAVEBUILDER Wash in Waves Wave Saving Shampoo is aimed at anyone who maintains waves, textured styles, or patterned brushing routines and wants a reliable, non-stripping cleanse. It’s suited for those concerned about preserving styling progress, improving softness, and using a product formulated specifically for wave care. Whether you’re establishing waves or preserving weeks of effort, this shampoo helps keep hair clean, manageable, and wave-ready without undoing your grooming work.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Ammonium Lauryl Sulfate, Ammonium Laureth Sulfate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, PPG-5-Ceteth-10 Phosphate, Lauramide Dipa, Cyclopentasiloxane, Dimethicone, Glycol Stearate, Cetyl Alcohol, Polyquaternium-10, Menthol, Sodium Chloride, Citric Acid, Fragrance (Parfum), Collagen Amino Acids, Keratin Amino Acids, Hydrolyzed Barley Protein, Hydrolyzed Royal Jelly Protein, Hydrolyzed Wheat Protein, Methylchloroisothiazolinone, Methylisothiazolinone, Blue 1 (CI 42090), External Violet 2 (CI 60730).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for daily use on waves?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle surfactants and conditioning agents make it suitable for regular use without stripping essential oils or undoing wave training.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it contain keratin or collagen?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is enriched with keratin and collagen amino acids to support softness and strand resilience.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"WAVEBUILDER","offers":[{"title":"Default Title","offer_id":51486426038505,"sku":"B001T8KE1C","price":60.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/wavebuilder-front-bottle-wash-in-waves.jpg?v=1783220674","url":"https:\/\/cervaaustralia.com\/products\/wavebuilder-wash-in-waves-wave-saving-shampoo-gentle-360-wave-cleanse-with-keratin-collagen","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}