{"product_id":"wavebuilder-cocoa-shea-pomade-3-oz-wave-defining-moisturizing-balm-for-360-waves","title":"WAVEBUILDER Cocoa \u0026 Shea Pomade 3 oz — Wave-Defining, Moisturizing Balm for 360 Waves","description":"\u003cp\u003e\u003cstrong\u003eWaveBuilder Cocoa \u0026amp; Shea Pomade is a rich, 3 oz styling balm that defines waves, nourishes hair, and supports a healthy scalp without heavy build-up.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for wave training and daily styling, this pomade combines cocoa and shea butters with modern wave-building ingredients to moisturize strands, smooth texture, and make brushing easier. It’s designed to be worked into damp or dry hair, encouraging consistent pattern formation while protecting hair from dryness. Use a small amount, massage into scalp and hair, and brush regularly to reinforce wave patterns over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this pomade help create and maintain 360 waves?\u003c\/h3\u003e\n\u003cp\u003eThe formula lays down strands and reduces frizz so hair lays flatter and trains into a wave pattern. Regular application followed by brushing helps set the directional pattern and increases wave definition as hair adapts. Ingredients provide lasting slip for easier brushing without stripping natural oils.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eButters and emollients smooth cuticles for improved lay-down.\u003c\/li\u003e\n  \u003cli\u003eLight to medium hold that won’t harden or flake with normal brushing.\u003c\/li\u003e\n  \u003cli\u003eDesigned to be used daily as part of a wave-training routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat’s the best way to apply WaveBuilder Cocoa \u0026amp; Shea Pomade?\u003c\/h3\u003e\n\u003cp\u003eRub a pea-to-nickel-sized amount between your palms until warm, then massage evenly into hair and scalp. Follow immediately with a wave brush, working in consistent, circular strokes to encourage pattern development. Use more sparingly on fine hair; add slightly more for coarser textures.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWork into damp hair for easier distribution and moisture retention.\u003c\/li\u003e\n  \u003cli\u003eBrush 10–30 minutes after application for optimal pattern setting.\u003c\/li\u003e\n  \u003cli\u003eReapply as needed — a little goes a long way with the concentrated base.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product weigh my hair down or leave residue?\u003c\/h3\u003e\n\u003cp\u003eThe cocoa and shea butter base gives a creamy, non-greasy feel when used as directed, providing conditioned softness without an overly heavy finish. Because the formula is designed for wave training, it balances hold and pliability so hair remains touchable and brushable. Regular washing in your normal routine removes any accumulated product.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium, pliable hold avoids crunchy residue when combined with brushing.\u003c\/li\u003e\n  \u003cli\u003eWash-out friendly — removes with your preferred shampoo and rinse.\u003c\/li\u003e\n  \u003cli\u003eMinimal visible flaking when applied correctly and brushed through.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow quickly will I see improved wave definition?\u003c\/h3\u003e\n\u003cp\u003eResults depend on hair length, texture, and consistency of your training routine. Many users notice neater lay and reduced frizz after the first few applications, with steadily increasing wave depth over several weeks of daily application and brushing. Commitment to a brushing schedule accelerates pattern formation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate: softer, more manageable hair and easier brushing.\u003c\/li\u003e\n  \u003cli\u003e2–4 weeks: clearer wave patterns with regular use and brushing.\u003c\/li\u003e\n  \u003cli\u003eOngoing: deeper, sustained waves as hair adapts to training.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: WaveBuilder Cocoa \u0026amp; Shea Pomade suits anyone focused on building and maintaining 360 waves who wants a nourishing, non-stiff styling product. It works well for medium to coarse textures and for people who brush daily to train hair patterns. If you prefer lightweight gels over creamy butters or need an alcohol-free conditioning pomade to support scalp health while you train, this product fits into a practical daily wave-care routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this pomade on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp hair for easier spread and better moisture retention before brushing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I brush after applying?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Brush each time after applying, ideally daily, to reinforce wave patterns and even product distribution.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"WAVEBUILDER","offers":[{"title":"Default Title","offer_id":51486940758249,"sku":"B0777SPHVK","price":59.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/wavebuilder-cocoa-shea-pomade-front-jar.jpg?v=1783247211","url":"https:\/\/cervaaustralia.com\/products\/wavebuilder-cocoa-shea-pomade-3-oz-wave-defining-moisturizing-balm-for-360-waves","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}