{"product_id":"virtue-volumizing-shampoo-sulfate-free-thickens-hair-color-safe-lightweight-lift","title":"VIRTUE Volumizing Shampoo Sulfate-Free — Thickens Hair, Color-Safe Lightweight Lift","description":"\u003cstrong\u003eVIRTUE Full Sulfate-Free Volumizing Shampoo lifts roots and plumps each strand to create long-lasting, weightless volume without sulfates.\u003c\/strong\u003e\n\n\u003cp\u003eThis shampoo is formulated to increase hair density and body while gently removing oil and buildup. It uses VIRTUE’s Alpha Keratin 60ku protein to support strand structure and deliver a fuller look over time, all with a light, lacy foam that rinses clean. The formula is color- and chemical-treatment safe, free of sulfates, parabens, phthalates, synthetic dyes, and cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice more volume?\u003c\/h3\u003e\n\u003cp\u003eMost users feel an immediate difference at the roots and a fuller feel right after the first wash thanks to lightweight thickening agents. Continued use supports strand strength and can enhance perceived density as the Alpha Keratin 60ku integrates with hair structure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant root lift and body after washing.\u003c\/li\u003e\n  \u003cli\u003eProgressive improvement with regular use.\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated and chemically processed hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this shampoo gentle yet effective?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE Full replaces harsh sulfates with milder cleansing ingredients that dissolve oil and impurities without stripping natural moisture. The lather is airy and rinses clean, leaving hair manageable while the Alpha Keratin 60ku works to fortify strands from within.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-, paraben-, and phthalate-free surfactants.\u003c\/li\u003e\n  \u003cli\u003eLight, non-greasy lather that removes buildup.\u003c\/li\u003e\n  \u003cli\u003eAlpha Keratin 60ku protein designed to support structure and resilience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it affect my color or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE Full is formulated to be safe on color- and chemically treated hair, so it cleanses without accelerating color fade or compromising treatment integrity. Pairing it with the matching VIRTUE conditioner helps maintain moisture and manageability after services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe ingredients to minimize fading.\u003c\/li\u003e\n  \u003cli\u003eCompatibile with perms, relaxers, and other chemical services.\u003c\/li\u003e\n  \u003cli\u003eUse with the Full Conditioner for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it smell and feel during use?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo carries a fresh citrus-floral scent with notes of white pear, spearmint leaf, and bright lemon essential oils for an uplifting wash experience. Texture is lightweight and silky, making it easy to distribute through fine to medium hair without weighing strands down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRevitalizing citrus-floral fragrance profile.\u003c\/li\u003e\n  \u003cli\u003eSilky, lightweight texture that spreads easily.\u003c\/li\u003e\n  \u003cli\u003eRinses clean for non-sticky, weightless results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Full Sulfate-Free Volumizing Shampoo is aimed at anyone seeking more body and the appearance of thicker hair—especially those with fine, limp, or oily roots. It's a practical daily or regular-use option for color-treated and chemically processed hair, and for shoppers who prioritize clean ingredients and cruelty-free products.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Full shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be color-safe and compatible with chemically treated hair without accelerating color fade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo to see volume benefits?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use regularly—daily or several times weekly. Immediate root lift is common, with enhanced density over time.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51488118178025,"sku":"B07PW9JWCL","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-full-front-packaging_bc329387-131f-405d-83d2-0ad77701278d.jpg?v=1783302858","url":"https:\/\/cervaaustralia.com\/products\/virtue-volumizing-shampoo-sulfate-free-thickens-hair-color-safe-lightweight-lift","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}