{"product_id":"virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe-alpha-keratin-60ku-for-smoother-hair","title":"VIRTUE Smooth Sulfate-Free Shampoo for Frizz Control — Color Safe, Alpha Keratin 60ku for Smoother Hair","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Smooth Shampoo is a sulfate-free cleansing treatment that reduces frizz, smooths cuticles, and protects shine for all hair types, including color-treated and curly hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated around VIRTUE’s signature Alpha Keratin 60ku protein, this shampoo does more than remove buildup — it helps resurface rough cuticles and lower friction between strands so hair lies flatter and reflects light more evenly. The formula produces a rich lather while remaining free of sulfates, parabens, phthalates, synthetic dyes and gluten, making it a gentle daily option for people who want smoother, more manageable hair without stripping color or moisture.\u003c\/p\u003e\n\n\u003ch3\u003eHow does VIRTUE Smooth Shampoo tame frizz without harsh surfactants?\u003c\/h3\u003e\n\u003cp\u003eInstead of relying on strong sulfates to strip oils, Smooth Shampoo uses milder cleansing agents paired with Alpha Keratin 60ku to treat cuticle texture. That protein helps fill in microscopic surface irregularities so strands slide past each other with less friction, which reduces static and flyaways.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku protein to recondition cuticles\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants that cleanse without overdrying\u003c\/li\u003e\n  \u003cli\u003eFormulation balances cleanliness with moisture retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work for my curly or color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is designed for frizz-prone, wavy and curly textures while remaining safe for color- and chemically treated hair. Its gentle lather removes product and environmental buildup but preserves chroma and moisture, so curls retain bounce and color stays vibrant longer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color and chemical treatments\u003c\/li\u003e\n  \u003cli\u003eSuitable for all curl patterns and textures\u003c\/li\u003e\n  \u003cli\u003eHelps define waves and reduce frizz without weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how does it feel to use?\u003c\/h3\u003e\n\u003cp\u003eThe fragrance blends herbal, fruity and citrus notes with calming lavender and refreshing mint essential oils for a clean, restorative scent. In the shower it creates a silky, foamy lather that rinses clean, leaving hair smooth to the touch and easy to detangle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHerbal-fruity-citrus scent with lavender and mint accents\u003c\/li\u003e\n  \u003cli\u003eLuxurious, soft lather that rinses without residue\u003c\/li\u003e\n  \u003cli\u003eLeaves hair manageable and ready for styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich ingredients are intentionally omitted and why does that matter?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE Smooth Shampoo is formulated without sulfates, parabens, phthalates, synthetic colors and dyes, and it’s gluten-free and cruelty-free. Omitting those ingredients lowers the risk of irritation, prevents unnecessary stripping of oils, and makes the product milder for sensitive scalps and processed hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo sulfates — gentler cleansing that protects natural oils\u003c\/li\u003e\n  \u003cli\u003eNo parabens or phthalates — reduced exposure to controversial additives\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and gluten-free for ethical and sensitivity concerns\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? VIRTUE Smooth Shampoo is aimed at anyone who wants smoother, less frizzy hair without harsh detergents — especially people with wavy, curly or frizz-prone hair and anyone who colors or chemically treats their hair. If you prefer products with a restorative protein approach, enjoy a mild yet effective clean, and value fragrance notes of lavender and mint, this shampoo fits into daily or frequent wash routines as part of a smoothing system paired with VIRTUE Smooth Conditioner.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Smooth Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be color-safe and uses gentle surfactants that won’t strip hair dye.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily or as often as needed; it’s designed for regular use without overdrying.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487912526057,"sku":"B07NLHSL15","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-smooth-front-packaging.jpg?v=1783295177","url":"https:\/\/cervaaustralia.com\/products\/virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe-alpha-keratin-60ku-for-smoother-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}