{"product_id":"virtue-smooth-conditioner-for-frizz-control-color-safe-sulfate-free-with-alpha-keratin","title":"VIRTUE Smooth Conditioner for Frizz Control — Color-Safe, Sulfate-Free with Alpha Keratin","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Smooth Conditioner is a moisture-rich, sulfate-free rinse-out conditioner designed to calm frizz, smooth cuticles, and lock in shine for all hair types, especially wavy and curly hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEngineered as part of VIRTUE's smoothing system, this conditioner pairs with the Smooth Shampoo to treat frizz where it starts: at the hair cuticle. It uses VIRTUE's proprietary Alpha Keratin 60ku protein to help realign and re-pave rough strand surfaces, reduce friction, and boost slip for easier detangling and less flyaway hair. Free from sulfates, parabens, phthalates, synthetic colors, and gluten, the formula also offers a fresh herbal-citrus scent accented with lavender and mint essential oils, and is safe for color- or chemically-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner tame frizz without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eInstead of coating the hair with heavy oils, VIRTUE Smooth Conditioner deposits lightweight hydration and structural protein that smooths the cuticle. That combination increases slip for easier comb-through and reduces the static and friction that create frizz.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku helps recondition rough cuticles and smooth strand surfaces.\u003c\/li\u003e\n  \u003cli\u003eMoisture-rich but lightweight base maintains body and curl shape.\u003c\/li\u003e\n  \u003cli\u003eSlip-enhancing ingredients minimize breakage and detangling time.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free formula preserves natural oils and color vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the Smooth Conditioner is formulated to be gentle on color and chemical treatments while still delivering smoothing benefits. Its ingredient profile avoids common stripping agents and synthetic dyes that can dull color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates and synthetic colors that can fade treated hair.\u003c\/li\u003e\n  \u003cli\u003eHydrating components help prevent dryness common after processing.\u003c\/li\u003e\n  \u003cli\u003eSafe daily use when paired with a compatible shampoo like VIRTUE Smooth Shampoo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how should I use it in my routine?\u003c\/h3\u003e\n\u003cp\u003eThe scent blends herbal, fruity, and citrus notes with calming lavender and refreshing mint essential oils, creating a subtle restorative fragrance. Use after shampooing: apply from mid-lengths to ends, comb through for even distribution, leave for a minute or two, then rinse thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to towel-dried hair for best absorption.\u003c\/li\u003e\n  \u003cli\u003eComb with a wide-tooth comb to detangle while the conditioner works.\u003c\/li\u003e\n  \u003cli\u003eRinse completely to avoid buildup and maintain lightweight movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does VIRTUE's Alpha Keratin 60ku help my hair look better over time?\u003c\/h3\u003e\n\u003cp\u003eAlpha Keratin 60ku is a bioengineered protein designed to mirror human keratin, helping to temporarily repair and smooth damaged cuticles. Regular use can lead to more uniform strand surfaces, improved shine, and a reduction in friction-related frizz.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRe-paves irregular cuticles for smoother light reflection and shine.\u003c\/li\u003e\n  \u003cli\u003eReduces strand-to-strand friction, cutting down on flyaways and frizz.\u003c\/li\u003e\n  \u003cli\u003eSupports easier styling and less mechanical damage from brushing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? VIRTUE Smooth Conditioner is ideal for anyone with frizz-prone, wavy, or curly hair who wants lightweight smoothing without heaviness or harsh detergents. It suits people with color- or chemically-treated hair who need a gentle, effective conditioner, as well as anyone seeking a daily in-shower smoothing treatment that improves manageability, detangling, and shine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Smooth Conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated without sulfates or synthetic dyes and is safe for color- and chemically-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily as part of your shampoo-condition routine, especially when paired with VIRTUE Smooth Shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487726534889,"sku":"B07PXGFKM8","price":224.73,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-smooth-front-bottle.jpg?v=1783289325","url":"https:\/\/cervaaustralia.com\/products\/virtue-smooth-conditioner-for-frizz-control-color-safe-sulfate-free-with-alpha-keratin","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}