{"product_id":"virtue-recovery-sulfate-free-shampoo-keratin-baobab-oil-for-damaged-color-safe-hair-strengthening","title":"VIRTUE Recovery Sulfate-Free Shampoo — Keratin \u0026 Baobab Oil for Damaged, Color‑Safe Hair, Strengthening","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Recovery Sulfate Free Shampoo is a keratin-enriched, color-safe cleansing formula that gently removes buildup while depositing human keratin and baobab seed oil to help restore damaged hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to act like a treatment as it cleanses, this sulfate-free shampoo uses VIRTUE’s Alpha Keratin 60ku and nourishing baobab seed oil to reinforce and smooth weakened cuticles. It targets hair that has been stressed by heat styling, chemical services, and environmental exposure, working with a matching conditioner to improve manageability, softness, and resilience without stripping color.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Recovery Shampoo repair damaged strands?\u003c\/h3\u003e\n\u003cp\u003eThe formula delivers engineered human keratin protein that fills in micro-cracks and gaps along the hair shaft, helping to rebuild structural integrity. Over repeated uses, hair feels stronger and cuticle roughness is reduced, which improves shine and reduces breakage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku deposits pure human keratin into the hair fiber\u003c\/li\u003e\n  \u003cli\u003eProtein fills cuticle cracks to improve tensile strength\u003c\/li\u003e\n  \u003cli\u003eRegular use leads to smoother, more resilient hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo protect my color and finish without sulfates?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is sulfate-free and formulated to cleanse gently while preserving color vibrancy and minimizing fade. It removes dirt, styling residues, and excess oil using milder surfactants so dyed hair maintains tone and gloss between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing suitable for color-treated hair\u003c\/li\u003e\n  \u003cli\u003eMaintains color brightness and reduces stripping\u003c\/li\u003e\n  \u003cli\u003eWorks with color-safe conditioners and treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat role does baobab seed oil play in the formula?\u003c\/h3\u003e\n\u003cp\u003eBaobab seed oil brings lightweight nourishment and fatty acids that help seal and smooth cuticles without heavy buildup. It supports the keratin’s repairing action by adding slip and softness, making hair easier to detangle and style after washing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight oil for conditioning without weight\u003c\/li\u003e\n  \u003cli\u003eImproves slip for easier combing and reduced breakage\u003c\/li\u003e\n  \u003cli\u003eEnhances shine and surface smoothness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Recovery Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, work into a lather focusing on the scalp, then rinse and follow with the matching Recovery Conditioner. For intensified repair, use the full Recovery system consistently and combine with minimal-heat styling and periodic deep treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage into wet hair and scalp, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003ePair with VIRTUE Recovery Conditioner for optimal repair\u003c\/li\u003e\n  \u003cli\u003eUse regularly to build cumulative strengthening benefits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Recovery Sulfate Free Shampoo is aimed at people with hair weakened by heat tools, chemical services, or environmental stressors who want a science-driven, color-safe cleanser that also functions as an everyday repair treatment. It’s suitable for color-treated and chemically processed hair, and for anyone seeking smoother, softer hair without harsh sulfates or heavy oils.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eGluten Free\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Recovery Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to cleanse gently while helping preserve hair color and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Recovery Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as your regular shampoo; paired with Recovery Conditioner, benefits build with routine use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51488118079721,"sku":"B07PVCKH1Z","price":167.93,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-recovery-shampoo-front-packaging.jpg?v=1783302841","url":"https:\/\/cervaaustralia.com\/products\/virtue-recovery-sulfate-free-shampoo-keratin-baobab-oil-for-damaged-color-safe-hair-strengthening","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}