{"product_id":"virtue-full-volumizing-conditioner-sulfate-free-color-safe-with-alpha-keratin-60ku-for-lightweight-lift","title":"VIRTUE Full Volumizing Conditioner — Sulfate-Free, Color-Safe with Alpha Keratin 60ku for Lightweight Lift","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Full Volumizing Conditioner adds visible thickness and lasting lift to hair without heaviness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight conditioner is formulated to build body and improve strand health over time, while remaining safe for color-treated hair and free of sulfates. Powered by VIRTUE's Alpha Keratin 60ku protein, the formula targets fine or limp hair to create fuller-looking texture and a lively finish with regular use.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice more volume?\u003c\/h3\u003e\n\n\u003cp\u003eMany users observe easier styling and increased body after the first few washes, with cumulative improvement as the protein works to strengthen strands. Results depend on hair texture, previous damage, and how often you use the product.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eVisible lift and lightness after initial uses\u003c\/li\u003e\n  \u003cli\u003eProgressive thickness as strands rebuild over time\u003c\/li\u003e\n  \u003cli\u003eBest when used alongside VIRTUE Full Shampoo for consistent care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner weigh my hair down?\u003c\/h3\u003e\n\n\u003cp\u003eNo — the formulation emphasizes a feather-light feel so it moisturizes without flattening fine hair. It hydrates and supports body while maintaining movement, making it a good choice for styles that require volume and bounce.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUltra-light texture that rinses clean\u003c\/li\u003e\n  \u003cli\u003eCreates lift at the roots without residue\u003c\/li\u003e\n  \u003cli\u003eHelps hair retain natural movement and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes. The conditioner is color-safe and designed to be gentle on treated hair while delivering strengthening protein and moisture. It avoids sulfates and harsh surfactants that can strip pigments, supporting longer-lasting color vibrancy.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulfate-free formula that respects color integrity\u003c\/li\u003e\n  \u003cli\u003eProtein blend that helps reinforce damaged strands\u003c\/li\u003e\n  \u003cli\u003eBalanced hydration to prevent color fade from dryness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for the best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply after shampooing, focusing on mid-lengths to ends, and leave for a minute or two before rinsing to allow active ingredients to penetrate. For optimal volume-building, pair with VIRTUE Full Shampoo and avoid heavy styling products that could weigh hair down.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair after cleansing\u003c\/li\u003e\n  \u003cli\u003eConcentrate on mid-lengths and ends, avoid heavy root application\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; repeat as needed for added conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? VIRTUE Full Volumizing Conditioner is aimed at anyone with fine, limp, or weightless hair who wants fuller-looking, touchable volume without sacrificing softness or color protection. It’s suitable for all hair types, including chemically treated and color-treated hair, and for people seeking a lightweight, protein-infused conditioner that supports longer-term strand health and visible body.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this daily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s lightweight and suitable for daily use, especially for fine or limp hair in need of gentle conditioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is it safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is color-safe and sulfate-free to help protect hair color while adding volume.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487726305513,"sku":"B07PW9JDCY","price":187.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-full-conditioner-front-bottle.jpg?v=1783289298","url":"https:\/\/cervaaustralia.com\/products\/virtue-full-volumizing-conditioner-sulfate-free-color-safe-with-alpha-keratin-60ku-for-lightweight-lift","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}