{"product_id":"virtue-full-sulfate-free-volumizing-shampoo-color-safe-alpha-keratin-60ku-for-thicker-weightless-volume","title":"VIRTUE Full Sulfate-Free Volumizing Shampoo — Color-Safe, Alpha Keratin 60ku for Thicker, Weightless Volume","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Full Sulfate-Free Volumizing Shampoo gently cleanses while visibly plumping and lifting fine, limp hair for weightless body.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eVIRTUE Full is formulated to give thin or flat hair more lift and density without harsh sulfates or stripping detergents. It uses a proprietary Alpha Keratin 60ku protein to reinforce and thicken individual strands, a lightweight lather that rinses clean, and a citrus-floral scent to refresh your routine. The formula is safe for color- and chemically-treated hair and avoids parabens, phthalates, synthetic dyes and gluten.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo add volume without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits targeted protein to reinforce the hair shaft and create the perception of thicker, fuller strands while keeping a light texture. Its lacy, low-residue foam lifts at the roots so hair moves freely and maintains body between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku protein to build strand density.\u003c\/li\u003e\n  \u003cli\u003eLight, quick-rinse lather that avoids heavy silicones.\u003c\/li\u003e\n  \u003cli\u003eFormulated to lift roots and enhance natural movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs VIRTUE Full safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo is designed to be gentle on color and salon-treated hair. It removes excess oil and buildup without stripping pigments, helping maintain tone while improving texture and fullness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing for reduced color fade.\u003c\/li\u003e\n  \u003cli\u003eNo synthetic colors or harsh detergents that strip dye.\u003c\/li\u003e\n  \u003cli\u003eSuitable for chemically relaxed, permed, or highlighted hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how will it feel on my hair?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE Full has a bright, citrus-floral fragrance: hints of white pear, leafy green top notes, spearmint and lemon essential oil give a fresh, uplifting scent. The shampoo produces a soft, airy lather and leaves hair feeling cleansed, conditioned and ready for styling without residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRefreshing citrus-floral aroma with subtle mint and pear notes.\u003c\/li\u003e\n  \u003cli\u003eSoft foam that rinses clean, avoiding stiffness or waxy buildup.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair primed for volumizing styling products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to get the best volume results?\u003c\/h3\u003e\n\u003cp\u003eUse on wet hair, massage a small amount into scalp and roots, then work through lengths before rinsing. For added lift, follow with a lightweight conditioner only on mid-lengths and ends and style with root-lifting techniques or products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, focus on scalp for oil removal and root lift.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; condition mid-lengths to ends sparingly.\u003c\/li\u003e\n  \u003cli\u003eBlow-dry with a round brush or use a root volumizer for long-lasting body.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Full Sulfate-Free Volumizing Shampoo is aimed at anyone with fine, limp or flat hair who wants fuller-looking strands without aggressive detergents. It suits all hair textures and is particularly useful for people who color or chemically treat their hair but still need lightweight lift and strengthened strand structure. If you prefer cruelty-free, gluten-free formulations without parabens or synthetic dyes, this shampoo fits that preference while supporting visible body and manageability.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this daily on colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula is gentle enough for daily use and helps preserve color while adding volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it make my hair feel crunchy or sticky?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It rinses clean with a lightweight lather, leaving hair soft and non-sticky for styling.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487963381993,"sku":"B07NLHV1Q5","price":167.93,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-full-front-packaging.jpg?v=1783297552","url":"https:\/\/cervaaustralia.com\/products\/virtue-full-sulfate-free-volumizing-shampoo-color-safe-alpha-keratin-60ku-for-thicker-weightless-volume","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}