{"product_id":"virtue-flourish-shampoo-for-thinning-hair-sulfate-free-volumizing-cleanse","title":"VIRTUE Flourish Shampoo for Thinning Hair — Sulfate-Free Volumizing Cleanse","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Flourish Shampoo is a lightweight, sulfate-free cleanser designed to detoxify the scalp, add visible volume, and support healthier-looking thinning hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for people noticing increased shedding or reduced fullness, this gentle lathering shampoo removes buildup while preserving color and chemical treatments. It balances a purifying action with conditioning agents so hair detangles easily without heaviness. Formulated without silicones, sulfates, parabens, gluten, phthalates, synthetic dyes, and labeled vegan, Flourish focuses on creating a clean scalp environment that makes styling and daily care simpler.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Flourish help hair look fuller without weighing it down?\u003c\/h3\u003e\n\u003cp\u003eFlourish uses lightweight cleansing and detangling ingredients to lift strands at the root and prevent limpness. Instead of heavy conditioners that flatten fine or thinning hair, it provides slip for combing while keeping volume intact.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight foaming formula cleanses scalp oils and residue\u003c\/li\u003e\n  \u003cli\u003eDetangling agents ease comb-through without heavy silicones\u003c\/li\u003e\n  \u003cli\u003eLeaves hair with natural movement and visible lift at the roots\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work with color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — Flourish is safe for color- and chemically treated hair, formulated to be gentle on treated fibers. It avoids harsh sulfates and damaging ingredients that strip color, helping treated hair retain tone and shine between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing protects color vibrancy\u003c\/li\u003e\n  \u003cli\u003eSilicone-free finish prevents buildup on treated hair\u003c\/li\u003e\n  \u003cli\u003eFormulated to detangle without compromising chemical services\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of scalp and scent experience should I expect?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo focuses on scalp purity and a spa-like fragrance profile that feels fresh but not overpowering. Essential oils such as basil and patchouli are included for a balanced aromatic finish while botanically minded ingredients help refresh the scalp surface.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAromatic blend: herbs, citrus, clean florals, and grounding woods\u003c\/li\u003e\n  \u003cli\u003eBasil and patchouli essential oils for a subtle herbal note\u003c\/li\u003e\n  \u003cli\u003eGentle lather that rinses clean without residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I include Flourish in my routine if I'm experiencing shedding?\u003c\/h3\u003e\n\u003cp\u003eUse Flourish as your regular shampoo, massaging it over scalp and lengths before rinsing to remove excess oils and product buildup. Pair with a lightweight conditioner or targeted scalp tonic for additional manageability and follow with gentle styling to protect fragile strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into scalp, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eFollow with a light conditioner on mid-lengths and ends only\u003c\/li\u003e\n  \u003cli\u003eUse consistently to maintain a clean scalp environment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Flourish Shampoo is aimed at anyone noticing thinner-looking hair, increased shedding, or a lack of everyday volume who wants a gentle, non-damaging cleansing option. It’s appropriate for people with color- or chemically treated hair and for those seeking vegan, silicone- and sulfate-free formulas that prioritize scalp cleanliness and natural body.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFeatures: Ideal for anyone experiencing hair loss and\/or shedding; lightweight, detangling formula; safe for color-treated and chemically treated hair.\u003c\/li\u003e\n  \u003cli\u003eClean formulation: Silicone-free, sulfate-free, paraben-free, gluten-free, and free of phthalates, synthetic colors \u0026amp; dyes; Vegan.\u003c\/li\u003e\n  \u003cli\u003eScent profile: Spa-like aromatics of herbs, citrus, florals and woods with basil and patchouli essential oils.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eFLOURISH® SHAMPOO: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Lauryl Glucoside, Acrylates Copolymer, Keratin, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, Sodium Hyaluronate, Tocopherol, Acetyl Tetrapeptide-3, Rice Oil Glycereth-8 Esters, Sodium Phytate, Cocamide MIPA, Polysorbate 20, Hydrogenated Coconut Acid, Sodium Isethionate, Sodium Methyl Cocoyl Taurate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Hexylene Glycol, Glycerin, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Isopropanolamine, Coconut Acid, Dextran, Chondrus Crispus Extract, Ethylhexyl Salicylate, Sodium Metabisulfite, Glycine, Gluconolactone, Zinc Chloride, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate, Sodium Hydroxide, Citric Acid, Sodium Benzoate, Sodium Chloride, Linalool, Geraniol, Limonene, Citronellol\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Flourish safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Flourish is sulfate- and silicone-free, formulated to cleanse gently while helping maintain color and chemical treatments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo for thinning hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use according to your usual washing schedule; daily to every-other-day use is fine since the formula is lightweight and non-stripping.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51488667926761,"sku":"B09JTSYBX6","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-flourish-front-bottle_28cf97d5-e593-4dda-9e2f-1febc3d9ac3d.jpg?v=1783304386","url":"https:\/\/cervaaustralia.com\/products\/virtue-flourish-shampoo-for-thinning-hair-sulfate-free-volumizing-cleanse","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}