{"product_id":"virtue-flourish-hair-thickening-styling-treatment-4-fl-oz-lightweight-volume-heat-protection","title":"VIRTUE Flourish Hair Thickening Styling Treatment — 4 fl oz, Lightweight Volume \u0026 Heat Protection","description":"\u003cb\u003eVIRTUE Flourish is a lightweight, soufflé-like leave-in styling treatment that instantly adds noticeable volume and long-lasting thickness to fine or thinning hair.\u003c\/b\u003e\n\n\u003cp\u003eDesigned as a daily all-in-one product, Flourish blends texturizing, hydrating and reparative ingredients to create fuller-looking hair without stiffness or heavy residue. The formula delivers an airy, powdery cream that lifts roots, builds body through the lengths, and offers heat protection for styling tools. Use it at the start of your routine for immediate volume that continues through the day while supporting stronger-feeling strands over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow does VIRTUE Flourish create volume without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eFlourish’s soufflé-like texture feels light on hair but deposits densifying actives that lift roots and add body through the lengths. Instead of heavy waxes or sticky polymers, it uses a powdery cream base to increase surface texture and lift, giving the appearance of thicker, fuller hair while maintaining natural movement.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLight, airy cream texture that won’t flatten fine hair\u003c\/li\u003e\n\u003cli\u003eRoot-lifting action for immediate volume\u003c\/li\u003e\n\u003cli\u003eLeaves hair touchable and bouncy, not crunchy\u003c\/li\u003e\n\u003cli\u003eSuitable under other styling products for layered control\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Flourish help hair look fuller with continued use?\u003c\/h3\u003e\n\u003cp\u003eWith regular application, Flourish is formulated to support the look and feel of denser hair by reinforcing strands and improving overall body. While instant lift is visible after the first use, users also report fuller-looking hair over time as the treatment hydrates and helps strengthen fragile lengths.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDaily use designed to enhance fullness and plumpness\u003c\/li\u003e\n\u003cli\u003eHydrating and reparative ingredients help reduce breakage\u003c\/li\u003e\n\u003cli\u003eClinically observed improvements in all-day body for many users\u003c\/li\u003e\n\u003cli\u003eWorks across different hair types: fine, limp, or thinning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I style with heat after applying this product?\u003c\/h3\u003e\n\u003cp\u003eYes—Flourish offers heat protection up to 450°F, so you can use blow dryers, flat irons, and curling tools while maintaining the product’s volumizing benefits. Apply before heat styling to shield strands and lock in shape without compromising the lightweight finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides thermal protection up to 450°F for safer styling\u003c\/li\u003e\n\u003cli\u003eSupports long-lasting shape and bounce after heat styling\u003c\/li\u003e\n\u003cli\u003eHelps keep hair hydrated while exposed to heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Flourish for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to damp or dry hair, focusing on roots and mid-lengths, then style as usual. For added volume, distribute through the roots with fingers or a round brush while blow-drying; for texture, scrunch into lengths and let air-dry or use low heat.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse a pea- to nickel-sized amount to start and adjust by hair density\u003c\/li\u003e\n\u003cli\u003eWork into roots for lift, mid-lengths for body, ends for touchable thickness\u003c\/li\u003e\n\u003cli\u003eLayer under or over other styling products as needed for hold or finish\u003c\/li\u003e\n\u003cli\u003eSafe for daily use as a leave-in volumizing treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Flourish is aimed at anyone with fine, limp, or thinning hair who wants immediate lift, long-lasting body, and a fuller look without heavy buildup. It fits into daily routines for people who style with heat or prefer air-drying, and for those seeking a lightweight, multi-tasking product that hydrates, protects, and boosts volume at the same time.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Flourish suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Flourish is safe for color-treated hair and formulated to hydrate without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a pea- to nickel-sized amount, then increase slightly for thicker areas as needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":51487795020009,"sku":"B0DB6TCK72","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/virtue-flourish-front-jar.jpg?v=1783292230","url":"https:\/\/cervaaustralia.com\/products\/virtue-flourish-hair-thickening-styling-treatment-4-fl-oz-lightweight-volume-heat-protection","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}