{"product_id":"viori-purple-shampoo-bar-natural-longsheng-rice-water-purple-bar-for-blonde-highlighted-hair-moisturizing-tone-neutralizer","title":"Viori Purple Shampoo Bar — Natural Longsheng Rice Water Purple Bar for Blonde \u0026 Highlighted Hair, Moisturizing Tone-Neutralizer","description":"\u003cp\u003e\u003cstrong\u003eViori Purple Shampoo Bar is a solid, natural purple shampoo crafted with Longsheng rice water and plant-derived pigments to gently neutralize brassy tones in blonde and highlighted hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo bar blends traditional Longsheng rice water with moisturizing oils and a subtle, naturally sourced purple tint to refresh cool-tones without sulfates, parabens, or plastics. Handcrafted alongside the Red Yao women, the formula emphasizes gentle toning, hair-strengthening botanicals, and a compact, travel-friendly format that reduces waste compared with bottled purple shampoos.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this bar neutralize brassiness without over-drying?\u003c\/h3\u003e\n\u003cp\u003eThe purple pigments counteract warm yellow and brassy undertones while rice water and conditioning oils preserve moisture. The result is a cooler, cleaner tone rather than a harsh or matte finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSubtle purple dye from sweet potato powder targets yellow tones.\u003c\/li\u003e\n  \u003cli\u003eLongsheng rice water supplies traditionally valued proteins and nutrients.\u003c\/li\u003e\n  \u003cli\u003eNatural oils and glycerin maintain hydration and slip during rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use a solid purple shampoo bar for best results?\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly, lather the bar between hands or directly on hair, then work through roots to ends. Leave the lather on for 1–3 minutes if you need extra toning, then rinse; follow with conditioner if desired.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–2 times weekly for maintenance, more often for stronger toning needs.\u003c\/li\u003e\n  \u003cli\u003eAdjust contact time (shorter for light toning, longer for stronger neutralization).\u003c\/li\u003e\n  \u003cli\u003eStore bar dry between uses to extend lifespan.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo bar suitable for my hair type and color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is designed for all hair types and is especially useful for blonde, silver, highlighted, or balayage hair looking to reduce warm tones. It is pH-balanced and free from sulfates, making it gentle on color-treated strands when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for chemically treated and highlighted hair when contact time is monitored.\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free, and free from sulfates, parabens, and phthalates.\u003c\/li\u003e\n  \u003cli\u003eWorks on natural blondes as well as bleached and color-corrected hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? The Viori Purple Shampoo Bar is for anyone seeking an eco-conscious purple shampoo that tones brassiness while supporting hair moisture and strength. It suits travelers and minimalists who prefer a plastic-free, concentrated shampoo, plus people who value products made with traditional Longsheng rice water and ethical sourcing in partnership with the Red Yao community. Use it as a weekly toner, a touch-up between salon visits, or a compact option for on-the-go hair care.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eViori Purple Shampoo Bar - Handcrafted with Longsheng Rice Water \u0026amp; Natural Ingredients - All Natural Shampoo Bar - Neutralizes Brassy Tones In Blonde Hair\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the Viori Purple Shampoo Bar?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times weekly for maintenance; increase frequency or leave on 1–3 minutes for stronger toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this purple bar dry out my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — it contains rice water and conditioning oils to neutralize brassiness while helping retain moisture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Viori","offers":[{"title":"Default Title","offer_id":51485433594089,"sku":"B0CN3TVFC1","price":68.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/viori-front-packaging-purple-shampoo-bar.jpg?v=1783188577","url":"https:\/\/cervaaustralia.com\/products\/viori-purple-shampoo-bar-natural-longsheng-rice-water-purple-bar-for-blonde-highlighted-hair-moisturizing-tone-neutralizer","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}