{"product_id":"vegamour-gro-advanced-balancing-shampoo-8-fl-oz-gentle-exfoliating-color-safe-for-thinning-hair","title":"VEGAMOUR GRO+ Advanced Balancing Shampoo — 8 fl oz, Gentle Exfoliating, Color-Safe for Thinning Hair","description":"\u003cp\u003e\u003cstrong\u003eVEGAMOUR GRO+ Advanced Balancing Shampoo is a dermatologist-collaborated, scalp-first shampoo that gently exfoliates and removes buildup while preserving moisture and color.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCreated with input from two dual-board certified dermatologists, this shampoo blends skin-care techniques with haircare to address signs of thinning and heavy product residue. It uses an AI-discovered polyphenol-rich botanical complex alongside niacinamide and rosebay leaf to cleanse without stripping, leaving hair and scalp balanced and prepped for the rest of your GRO+ routine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat does this shampoo do differently for a scalp with buildup?\u003c\/h3\u003e\n\u003cp\u003eInstead of an aggressive strip, the formula offers a gentle exfoliation that clears excess oils, dead skin, and styling residue. The lightweight foam lifts buildup while ingredients keep the scalp hydrated so you won’t feel tightness or over-dryness after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight exfoliating agents sweep away flakes and residue\u003c\/li\u003e\n  \u003cli\u003eNiacinamide supports a comfortable, hydrated scalp environment\u003c\/li\u003e\n  \u003cli\u003eDesigned to reduce product film without disrupting color-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the GROACTIVE+ Complex support hair and scalp health?\u003c\/h3\u003e\n\u003cp\u003eGROACTIVE+ is a patent-pending blend of plant-derived polyphenols identified using AI to combine complementary botanical actives. It provides antioxidant-rich support to the scalp and strands, helping create a cleaner foundation for hair care and styling products to work more effectively.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePolyphenol-rich plant extracts deliver antioxidant protection\u003c\/li\u003e\n  \u003cli\u003eFormulation targets both scalp surface and strand care\u003c\/li\u003e\n  \u003cli\u003eWorks synergistically with GRO+ Advanced Conditioner and treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for color-treated or sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eYes — the formulation is color-safe and omits silicones, making it suitable for treated hair and sensitive scalps that need gentle cleansing. Dermatologist collaboration guided ingredient selection to minimize irritation while maintaining cleansing power.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe surfactants preserve hair dye integrity\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free, and free from silicone buildup\u003c\/li\u003e\n  \u003cli\u003eIncludes skin-friendly actives chosen to reduce irritation risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo in my hair-care routine?\u003c\/h3\u003e\n\u003cp\u003eUse a small amount on wet hair, massage thoroughly into the scalp to lift buildup, then rinse and follow with GRO+ Advanced Conditioner for best results. For heavier residue, a second brief shampoo can be used, focusing on the scalp rather than mid-lengths to ends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet scalp and massage until a light lather forms\u003c\/li\u003e\n  \u003cli\u003eRinse fully and repeat only if needed for heavy buildup\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner to maintain moisture and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is designed for people noticing signs of thinning, frequent buildup from styling products, or seasonal scalp changes who want a science-informed, gentle cleansing option. It suits color-treated hair and those seeking vegan, cruelty-free care that pairs with targeted scalp treatments in the GRO+ Advanced system.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Decyl Glucoside, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Lauramidopropyl Betaine, Glycerin, Disodium Cocoyl Glutamate, Rheum Rhaponticum Root Extract, Chlorella Vulgaris Extract, Callicarpa Japonica Fruit Extract, Propanediol Caprylate, Epilobium Angustifolium Flower\/Leaf\/Stem Extract, Biotin, Lauryl Glucoside, Sodium Methyl 2-Sulfolaurate and Disodium 2-Sulfolaurate, Coco-Glucoside, Guar Hydroxypropyltrimonium Chloride, Sodium Lauryl Sulfoacetate, Sclerocarya Birrea Seed Oil, Polyquaternium-73, Butylene Glycol, Sodium Chloride, Panthenol, Niacinamide, Caffeine, Sodium Sulfate, C10-16 Alcohols, Hydroxypropyl Cyclodextrin, Propanediol, Tetrasodium Glutamate Diacetate, Polyquaternium-7, Sodium Starch Octenylsuccinate, Lactic Acid, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Benzoic Acid, Fragrance\/Parfum, Limonene, Linalool, Citral, Amyl Cinnamal\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes; its gentle, exfoliating formula is suitable for regular use, but frequency can be adjusted based on your scalp’s oiliness and product buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is color-safe and avoids silicones that can trap residue, so it cleans without accelerating color fade.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VEGAMOUR","offers":[{"title":"Default Title","offer_id":51488000934121,"sku":"B0D9PKSS31","price":146.52,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/vegamour-groplus-bottle-front.jpg?v=1783299471","url":"https:\/\/cervaaustralia.com\/products\/vegamour-gro-advanced-balancing-shampoo-8-fl-oz-gentle-exfoliating-color-safe-for-thinning-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}