{"product_id":"v-co-wave-babe-wavy-hair-shampoo-12-fl-oz-sulfate-paraben-free-hydrating-formula-for-frizz-control-wave-definition","title":"V\u0026CO Wave Babe Wavy Hair Shampoo — 12 fl oz Sulfate- \u0026 Paraben-Free Hydrating Formula for Frizz Control \u0026 Wave Definition","description":"\u003cb\u003eV\u0026amp;CO Wave Babe Wavy Hair Shampoo is a sulfate- and paraben-free formula crafted to gently cleanse, hydrate, and define natural waves using rice protein and a targeted peptide blend.\u003c\/b\u003e\n\n\u003cp\u003eThis lightweight shampoo was made specifically for wavy hair textures that need moisture, frizz control, and enhanced wave definition without heaviness. V\u0026amp;CO combined plant-derived rice protein with a proprietary peptide complex to help strengthen strands, preserve elasticity, and leave hair soft and touchable. The formula skips sulfates, parabens, phthalates, gluten, and artificial dyes, so it’s suited for daily use, color-treated hair, and anyone seeking cleaner, more sustainable hair care.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo improve wave definition without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eWave Babe focuses on balancing gentle cleansing with moisture retention so waves form without limpness. Rice protein and peptides support strand structure and light hold, encouraging natural bend and bounce while humectants lock in hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight cleansing agents remove buildup but protect natural oils\u003c\/li\u003e\n  \u003cli\u003eRice protein adds gentle volume and body to enhance wave pattern\u003c\/li\u003e\n  \u003cli\u003ePeptide complex helps maintain strand resilience for consistent shaping\u003c\/li\u003e\n  \u003cli\u003eNon-heavy moisturizers leave hair soft, not greasy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this help with frizz control and manageability?\u003c\/h3\u003e\n\u003cp\u003eThe formulation targets common wavy-hair concerns by smoothing the hair surface and improving moisture balance. Reduced frizz comes from balanced hydration and ingredients that improve cuticle condition rather than heavy silicones or coating agents.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating actives reduce dryness-driven frizz\u003c\/li\u003e\n  \u003cli\u003ePeptides and proteins reinforce hair, decreasing breakage-related frizz\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants avoid over-stripping that can cause flyaways\u003c\/li\u003e\n  \u003cli\u003eLeaves hair easier to detangle and style after washing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs Wave Babe safe for color-treated and sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo is formulated without sulfates, parabens, phthalates, gluten, or artificial dyes, which helps protect color and minimize common irritants. The gentle surfactants and clean ingredient profile make it a suitable option for many people who need mild daily cleansing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from common harsh detergents that fade color quickly\u003c\/li\u003e\n  \u003cli\u003eNo parabens or phthalates to reduce unnecessary exposure\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free formulation for ethical choices\u003c\/li\u003e\n  \u003cli\u003eRecommended to patch-test if you have a history of product sensitivities\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does V\u0026amp;CO support sustainability and product quality?\u003c\/h3\u003e\n\u003cp\u003eV\u0026amp;CO pairs performance-focused ingredients with eco-conscious packaging to lower environmental impact. The bottle uses up to 65% recycled material, and the brand keeps formulations vegan and cruelty-free while avoiding unnecessary additives.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePackaging includes up to 65% recycled plastic to reduce waste\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free standards maintained across the line\u003c\/li\u003e\n  \u003cli\u003eFree of gluten and dyes to simplify ingredient transparency\u003c\/li\u003e\n  \u003cli\u003eDesigned for everyday use to replace multiple heavier products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: V\u0026amp;CO Wave Babe Wavy Hair Shampoo is geared toward people with natural wavy texture seeking lightweight hydration, improved wave definition, and gentler cleansing. It’s a good fit for daily washers, those with color-treated hair, and anyone wanting cleaner, cruelty-free hair care that reduces frizz and enhances natural movement without heavy residues.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide\/Myristamide, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc\/Radish Root Ferment Filtrate, Lactobacillus Ferment, Hydrolyzed Rice Protein, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle, sulfate-free formula is designed for regular use to cleanse and hydrate without stripping natural oils.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it work on color-treated waves?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated without sulfates and parabens to help preserve color while enhancing wave definition.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"V\u0026CO","offers":[{"title":"Default Title","offer_id":51486736154857,"sku":"B0D364FGDG","price":55.92,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/vco-wave-babe-front-bottle.jpg?v=1783238798","url":"https:\/\/cervaaustralia.com\/products\/v-co-wave-babe-wavy-hair-shampoo-12-fl-oz-sulfate-paraben-free-hydrating-formula-for-frizz-control-wave-definition","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}