{"product_id":"v-co-volumizing-shampoo-12-oz-peptide-collagen-formula-sulfate-free-lift","title":"V\u0026CO Volumizing Shampoo 12 oz — Peptide \u0026 Collagen Formula, Sulfate-Free Lift","description":"\u003cp\u003e\u003cstrong\u003eV\u0026amp;Co. Volumizing Shampoo combines proprietary peptide technology and collagen in a lightweight, sulfate-free formula to lift roots, increase fullness, and strengthen strands.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEveryday styling, environmental stress, and naturally fine or porous hair can leave hair looking flat and fragile. V\u0026amp;Co.'s 12 oz Volumizing Shampoo is formulated to add visible body while reinforcing hair structure with peptides that help bond and hydrate the hair shaft and collagen to create noticeable lift. The result is hair that looks fuller, feels softer, and holds texture without heavy residues or harsh detergents.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo add noticeable lift without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses lightweight conditioning agents and collagen to create root lift while peptides target weakened protein sites inside the hair. Instead of coating hair with heavy oils, it focuses on strengthening and moisture balance so strands appear thicker and move naturally.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProprietary peptide blend that penetrates the hair shaft.\u003c\/li\u003e\n  \u003cli\u003eCollagen for added lift and improved strand thickness.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants that cleanse without stripping.\u003c\/li\u003e\n  \u003cli\u003eDesigned for quick rinse-out to avoid buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this help hair that’s prone to breakage or damage?\u003c\/h3\u003e\n\u003cp\u003eYes — the peptides act as building blocks that help hydrate and reinforce broken or porous areas of the hair fiber. Regular use can reduce tangling and make hair easier to manage, while lightweight conditioning reduces friction-related breakage during styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePeptides help rebond weakened protein structures.\u003c\/li\u003e\n  \u003cli\u003eImproved moisture retention lowers brittleness and snap.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair smoother, reducing friction in combing and styling.\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this shampoo if my hair is colored, frizzy, or thick?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is formulated to be color-safe and gentle enough for a range of hair types — from fine, limp hair to thick, frizz-prone textures. It aims to balance hydration without adding weight, helping frizz control while boosting natural movement for thicker hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates, parabens, phthalates, gluten, and dyes.\u003c\/li\u003e\n  \u003cli\u003eLightweight texture suitable for fine to thick hair.\u003c\/li\u003e\n  \u003cli\u003eSupports humidity-resistant texture without stiffness.\u003c\/li\u003e\n  \u003cli\u003ePairs best with V\u0026amp;Co. Volumizing Conditioner for full system results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best volumizing results?\u003c\/h3\u003e\n\u003cp\u003eFor optimal lift, apply to wet hair, massage into scalp and lengths to activate peptides and evenly distribute collagen, then rinse. Follow with a volumizing conditioner or lightweight styling product to lock in body and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage into roots for targeted lift; allow 60–90 seconds contact when possible.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to avoid any residue that could flatten hair.\u003c\/li\u003e\n  \u003cli\u003eUse with the matching volumizing conditioner for enhanced fullness.\u003c\/li\u003e\n  \u003cli\u003eFrequency: daily or as needed depending on styling and oil level.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: V\u0026amp;Co. Volumizing Shampoo is ideal for anyone seeking weightless body and stronger-looking hair — especially people with fine, delicate, chemically treated, or porous hair who want visible lift without stiffening or residue. It’s also a good choice for those avoiding sulfates, parabens, phthalates, gluten, and artificial dyes and who prefer recyclable packaging with up to 65% recycled content.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Cetyl Alcohol, Glycerin, Glyceryl Stearate, Behentrimonium Chloride, Cocos Nucifera (Coconut) Oil, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc\/Radish Root Ferment Filtrate, Lactobacillus Ferment, Biotin, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Sodium Benzoate, Potassium Sorbate, Fragrance, Tetrasodium Glutamate Diacetate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and free of sulfates and harsh dyes, making it suitable for most color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use V\u0026amp;Co. Volumizing Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily or as needed; adjust frequency based on scalp oiliness and styling routine for best volume results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"V\u0026CO","offers":[{"title":"Default Title","offer_id":51492212998377,"sku":"B0DVNLKLWM","price":55.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/vco-volumizing-shampoo-front-packaging.jpg?v=1783357527","url":"https:\/\/cervaaustralia.com\/products\/v-co-volumizing-shampoo-12-oz-peptide-collagen-formula-sulfate-free-lift","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}