{"product_id":"v-co-straight-hair-moisturizing-shampoo-12-oz-peptide-hydration-frizz-smoothing","title":"V\u0026CO Straight Hair Moisturizing Shampoo, 12 oz — Peptide Hydration \u0026 Frizz-Smoothing","description":"\u003cstrong\u003eV\u0026amp;Co. Straight Hair Moisturizing Shampoo is a lightweight, peptide-infused cleanser designed to hydrate naturally straight hair while smoothing frizz and boosting shine.\u003c\/strong\u003e\n\n\u003cp\u003eThis formula was developed specifically for straight hair textures and combines V\u0026amp;Co.'s Proprietary Peptide Technology with soothing aloe juice. The result is a moisturizing shampoo that cleanses without weighing hair down, supports surface smoothness, and leaves strands soft and manageable. It’s free from sulfates, parabens, phthalates, gluten, and dyes, and comes in recyclable packaging to reduce environmental impact.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo improve straight hair manageability?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo focuses on lightweight hydration and surface conditioning so straight strands stay sleek instead of flat or greasy. Peptides and amino-acid building blocks help fortify the hair fiber, while aloe juice adds slip for easier detangling and less breakage during wet styling.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProprietary Peptide Technology delivers targeted nourishment to hair cuticles.\u003c\/li\u003e\n\u003cli\u003eAloe juice enhances softness and reduces friction when combing.\u003c\/li\u003e\n\u003cli\u003eNon-heavy emollients hydrate without leaving residue.\u003c\/li\u003e\n\u003cli\u003epH-balanced formula preserves alignment and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo add shine without making hair limp?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula balances moisture and lift, so hair reflects more light without appearing weighed down. Lightweight proteins and peptides smooth the cuticle, increasing gloss while supporting natural body at the roots.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAmino acids and proteins help seal the hair surface for reflective shine.\u003c\/li\u003e\n\u003cli\u003eLight moisturizing agents keep strands supple, not saturated.\u003c\/li\u003e\n\u003cli\u003eDesigned for straight textures to preserve natural fall and movement.\u003c\/li\u003e\n\u003cli\u003eSafe for color-treated hair to maintain vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients should buyers expect and which are avoided?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo combines peptides, amino acids, proteins, vitamins, and aloe juice as its primary actives for hydration and resilience. V\u0026amp;Co. intentionally excludes sulfates, parabens, phthalates, gluten, and artificial dyes to reduce irritation risk and keep formulas clean.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncluded: Proprietary peptides, amino acids, protein complexes, vitamins, aloe juice.\u003c\/li\u003e\n\u003cli\u003eExcluded: sulfates, parabens, phthalates, gluten, and dyes.\u003c\/li\u003e\n\u003cli\u003eAdditional claims: vegan, cruelty-free, color-safe.\u003c\/li\u003e\n\u003cli\u003ePackaging: contains up to 65% recycled material and is easily recyclable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eUse on wet hair, massage into the scalp and through lengths, then rinse. For optimal smoothness and detangling, follow with V\u0026amp;Co.'s Straight Hair conditioner or a lightweight leave-in; repeat as needed depending on oiliness and styling routine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply a quarter-sized amount for short hair, more for longer lengths.\u003c\/li\u003e\n\u003cli\u003eMassage gently at the scalp to lift buildup and stimulate circulation.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a compatible conditioner.\u003c\/li\u003e\n\u003cli\u003ePair with heat protectant when using thermal styling tools.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: V\u0026amp;Co. Straight Hair Moisturizing Shampoo is made for people with naturally straight hair who want hydration, smoother texture, and enhanced shine without heaviness. It suits color-treated and chemically untreated straight hair, those seeking cleaner formulas, and shoppers who prioritize cruelty-free, vegan products in recyclable packaging. If you want a gentle, peptide-forward shampoo that keeps straight hair sleek and manageable, this formula is tailored to that goal.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide\/Myristamide, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc\/Radish Root Ferment Filtrate, Lactobacillus Ferment, Aloe Barbadensis Leaf Juice, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated straight hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and free from sulfates and parabens to help preserve hair color while cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use V\u0026amp;Co. Straight Hair Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Frequency depends on scalp oiliness and styling. Most users benefit from every-other-day to every-three-day washing for best hydration and manageability.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"V\u0026CO","offers":[{"title":"Default Title","offer_id":51486815256809,"sku":"B0D361YV3V","price":59.86,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/vco-straight-shampoo-front-bottle.jpg?v=1783241242","url":"https:\/\/cervaaustralia.com\/products\/v-co-straight-hair-moisturizing-shampoo-12-oz-peptide-hydration-frizz-smoothing","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}