{"product_id":"v-co-moisturizing-shampoo-12-oz-sulfate-free-peptide-infused-hydration-for-dry-color-treated-hair","title":"V\u0026CO Moisturizing Shampoo 12 oz — Sulfate-Free, Peptide-Infused Hydration for Dry \u0026 Color-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eV\u0026amp;CO Moisturizing Shampoo is a sulfate-free, peptide-infused daily shampoo that restores hydration, improves elasticity, and protects color-treated hair without weighing strands down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis gentle 12 oz formula blends proprietary peptide technology with coconut water to replenish moisture and smooth hair texture while remaining vegan, cruelty-free, and free from parabens, phthalates, gluten, and dyes. Designed for regular use, it cleanses without stripping natural oils and supports stronger, more flexible hair over time. The color-safe profile helps preserve color vibrancy for those with treated hair, while the lightweight feel keeps hair bouncy and soft.\u003c\/p\u003e\n\n\u003ch3\u003eHow does V\u0026amp;CO Moisturizing Shampoo help dry or brittle hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo targets dryness by delivering hydration to the hair fiber and helping improve elasticity so strands are less prone to breakage. Coconut water provides lightweight moisture while the peptide complex supports the hair structure, promoting smoother, more resilient hair texture after repeated use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInfuses moisture without heavy residue for touchable softness.\u003c\/li\u003e\n  \u003cli\u003ePeptide technology supports strand strength and flexibility.\u003c\/li\u003e\n  \u003cli\u003eCoconut water hydrates and helps reduce frizz.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants cleanse gently to maintain natural oils.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo protect my color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formulation is color-safe and avoids harsh sulfates and dyes that can strip or fade color. Regular use helps maintain vibrancy by keeping hair hydrated and reducing cuticle roughness, which otherwise lets color escape faster.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free to minimize color stripping.\u003c\/li\u003e\n  \u003cli\u003eNo added dyes that can interact with color treatments.\u003c\/li\u003e\n  \u003cli\u003eHydration helps seal the cuticle for longer-lasting color.\u003c\/li\u003e\n  \u003cli\u003eSuitable for routine use on chemically treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo suitable for sensitive scalps or specific lifestyle choices?\u003c\/h3\u003e\n\u003cp\u003eThe V\u0026amp;CO Moisturizing Shampoo is formulated without common irritants like parabens, phthalates, gluten, or synthetic dyes, and it’s both vegan and cruelty-free. Its mild cleansing system is intended to be gentle on the scalp, making it a good choice for people avoiding harsh additives or following clean-beauty preferences.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from parabens, phthalates, gluten, and dyes.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and vegan certification-friendly ingredients.\u003c\/li\u003e\n  \u003cli\u003eGently cleanses without harsh sulfates that can irritate scalps.\u003c\/li\u003e\n  \u003cli\u003eAppropriate for daily or regular washing routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, massage gently into the scalp and along lengths, then rinse thoroughly. For maximum hydration and manageability, follow with a compatible V\u0026amp;CO conditioner and use consistently to build elasticity and smoothness over several washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair; lather at the scalp and work through to ends.\u003c\/li\u003e\n  \u003cli\u003eRinse completely to avoid product build-up or dullness.\u003c\/li\u003e\n  \u003cli\u003ePair with V\u0026amp;CO Moisturizing Conditioner for enhanced softness.\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency to hair type — from daily to a few times weekly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: V\u0026amp;CO Moisturizing Shampoo is aimed at anyone seeking a cleaner, gentler shampoo that adds weightless moisture and helps protect color-treated hair. It’s especially helpful for people with dry, frizz-prone, or chemically processed hair who prefer vegan, cruelty-free products and want a routine that strengthens hair texture over time without heavy silicones or harsh detergents.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide\/Myristamide, Cocos Nucifera (Coconut) Fruit Extract, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc\/Radish Root Ferment Filtrate, Lactobacillus Fement, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is V\u0026amp;CO Moisturizing Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated sulfate-free and dye-free to help protect and preserve color while hydrating strands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as often as needed—daily for oily scalps or several times weekly for normal to dry hair, paired with conditioner for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"V\u0026CO","offers":[{"title":"Default Title","offer_id":51490093465833,"sku":"B0DS6DFYLD","price":55.08,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/vco-moisturizing-shampoo-front-packaging.jpg?v=1783312365","url":"https:\/\/cervaaustralia.com\/products\/v-co-moisturizing-shampoo-12-oz-sulfate-free-peptide-infused-hydration-for-dry-color-treated-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}