{"product_id":"v-co-hair-thickening-shampoo-12-oz-peptide-volume-formula-biotin-coconut-oil-for-fuller-looking-color-safe-hair","title":"V\u0026CO Hair Thickening Shampoo — 12 oz Peptide Volume Formula, Biotin \u0026 Coconut Oil for Fuller-Looking, Color-Safe Hair","description":"\u003cstrong\u003eV\u0026amp;Co. Hair Thickening Shampoo is a peptide-infused volumizing shampoo formulated to boost hair fullness, shine, and hydration without sulfates or parabens.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight 12 oz shampoo uses V\u0026amp;Co.'s Proprietary Peptide Technology with biotin and coconut oil to visibly support thicker-looking hair while protecting color and improving manageability. Designed for a range of hair textures, the formula combines peptides, amino acids, proteins, and vitamins to add body at the roots, smooth the strand surface, and leave hair feeling soft rather than weighed down.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo add volume without making hair heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formulation focuses on lightweight conditioning agents and a peptide complex that helps plump the hair shaft and improve strand resilience. Rather than layering heavy oils, biotin and coconut oil are balanced to nourish while retaining lift at the roots.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight anti-thinning base preserves natural movement\u003c\/li\u003e\n  \u003cli\u003ePeptide complex supports structural strength along the hair fiber\u003c\/li\u003e\n  \u003cli\u003eBalanced biotin and coconut oil for nourishment without heaviness\u003c\/li\u003e\n  \u003cli\u003eColor-safe surfactants that cleanse gently\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients power the thickening effect?\u003c\/h3\u003e\n\u003cp\u003eV\u0026amp;Co.'s Proprietary Peptide Technology mixes targeted peptides with amino acids, proteins, and vitamins to support healthier-looking hair from root to tip. Added biotin contributes to fullness appearance, and coconut oil helps lock in moisture and shine without buildup when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProprietary peptide blend for strand support\u003c\/li\u003e\n  \u003cli\u003eAmino acids and proteins to fortify hair structure\u003c\/li\u003e\n  \u003cli\u003eBiotin to enhance the look of volume\u003c\/li\u003e\n  \u003cli\u003eCoconut oil for hydrated, glossy finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for colored or sensitive hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is color-safe, vegan, and free from sulfates, parabens, phthalates, gluten, and artificial dyes, making it suitable for many routine care plans. Its gentle cleansing system helps maintain color vibrancy while minimizing irritation for sensitive scalps; however, patch testing new products is always recommended.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from sulfates, parabens, phthalates, gluten, and dyes\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free formula\u003c\/li\u003e\n  \u003cli\u003eColor-safe surfactant system preserves salon color\u003c\/li\u003e\n  \u003cli\u003eSuitable for most sensitive scalps with normal use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow quickly can I expect to see fuller-looking hair?\u003c\/h3\u003e\n\u003cp\u003eVisible change depends on starting hair condition and routine; many users notice improved body and shine after several washes as the peptide complex and supportive ingredients build on the hair surface. For best results, use consistently with complementary V\u0026amp;Co. products and avoid heavy styling buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNoticeable lift and shine within a few washes for many users\u003c\/li\u003e\n  \u003cli\u003eConsistent use improves texture and manageability over weeks\u003c\/li\u003e\n  \u003cli\u003eWorks best alongside lightweight conditioners and styling products\u003c\/li\u003e\n  \u003cli\u003eAvoid product layering that adds weight to the roots\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: V\u0026amp;Co. Hair Thickening Shampoo is formulated for people seeking fuller-looking hair—whether you have naturally fine strands, hair that feels limp, or thick hair that needs added body and shine. It fits into routines for color-treated, textured, and straight hair types that want lightweight hydration, increased volume, and a gentle, clean rinse. Ideal for shoppers who prefer vegan, cruelty-free haircare and recyclable packaging made with up to 65% recycled material.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide\/Myristamide, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc\/Radish Root Ferment Filtrate, Lactobacillus Ferment, Biotin, Cocos Nucifera (Coconut) Oil, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo on colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and free from sulfates and dyes to help preserve color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use V\u0026amp;Co. Hair Thickening Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as your regular shampoo—most users shampoo 2–4 times weekly depending on hair type and styling routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"V\u0026CO","offers":[{"title":"Default Title","offer_id":51492777361641,"sku":"B0D362CDC6","price":55.92,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/vco-thickening-shampoo-front-bottle.jpg?v=1783369971","url":"https:\/\/cervaaustralia.com\/products\/v-co-hair-thickening-shampoo-12-oz-peptide-volume-formula-biotin-coconut-oil-for-fuller-looking-color-safe-hair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}