{"product_id":"v-co-curly-pop-curl-defining-shampoo-12-fl-oz-sulfate-paraben-free-hydrating-formula","title":"V\u0026CO Curly Pop Curl Defining Shampoo — 12 fl oz Sulfate \u0026 Paraben Free Hydrating Formula","description":"\u003cstrong\u003eV\u0026amp;CO Curly Pop Curl Defining Shampoo is a sulfate- and paraben-free moisturizing cleanser formulated with peptides, amino acids, and jojoba oil to gently cleanse and enhance curl definition.\u003c\/strong\u003e\n\nCurly hair needs cleansing that preserves moisture and improves resilience — not stripping detergents. This shampoo was created specifically for curly, coily, and textured hair to remove buildup while replenishing hydration, taming frizz, and improving curl shape. Its peptide-rich blend works alongside amino acids and jojoba oil to support stronger, more elastic strands without weighing curls down, and the formula is vegan, cruelty-free, and suitable for color-treated hair.\n\n\u003ch3\u003eHow does this shampoo protect curl moisture while cleansing?\u003c\/h3\u003e\n\u003cp\u003eThe formula avoids sulfates and harsh surfactants that can dry curly hair; instead it uses milder cleansing agents plus humectant and emollient ingredients to retain hydration. Result: clean hair that keeps natural oils and softens cuticles for smoother curl formation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild cleansers that remove dirt and product without stripping natural oils\u003c\/li\u003e\n  \u003cli\u003eJojoba oil and amino acids that attract and lock in moisture\u003c\/li\u003e\n  \u003cli\u003epH-balanced approach to help maintain cuticle integrity and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo help reduce frizz and define my curls?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo combines conditioning agents and peptide technology to smooth the hair surface and support curl clumping. It won’t sculpt curls like a styling product, but it creates a hydrated, controlled foundation so conditioners and stylers perform better.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePeptides and amino acids strengthen strands to reduce breakage-related frizz\u003c\/li\u003e\n  \u003cli\u003eHydrating jojoba oil smooths cuticles for improved curl definition\u003c\/li\u003e\n  \u003cli\u003eLightweight finish avoids residue that can make curls limp\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for color-treated or sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eThe gentle, sulfate-free formulation is safe for color-treated hair and designed to be kinder to sensitive scalps than harsh detergents. It’s dermatologist-tested, vegan, and free from parabens, making it a lower-risk option for many people with treated hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo sulfates or parabens that commonly fade color\u003c\/li\u003e\n  \u003cli\u003eDermatologist-tested ingredients to minimize irritation risk\u003c\/li\u003e\n  \u003cli\u003eFormulated to work with a variety of curl textures and treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best curl results?\u003c\/h3\u003e\n\u003cp\u003eUse on wet hair, lather gently at the roots, and rinse thoroughly before following with a moisturizing conditioner or mask. For heavier hydration, double cleanse only if needed, and consider pairing with a leave-in or curl cream while hair is still damp.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into scalp, rinse; repeat only if necessary\u003c\/li\u003e\n  \u003cli\u003eFollow with a conditioning product for improved slip and detangling\u003c\/li\u003e\n  \u003cli\u003eStyle with leave-in products on damp hair for defined, lasting curls\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for? Curly Pop Curl Defining Shampoo is aimed at anyone with wavy, curly, or coily hair who wants a gentler daily cleanser that increases hydration, reduces frizz, and supports curl resilience. It’s a good fit for people with color-treated or textured hair seeking a vegan, cruelty-free option that pairs easily with conditioners and styling products to create soft, bouncy, more defined curls.\n\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide\/Myristamide, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast, Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc\/Radish Root Ferment Filtrate, Lactobacillus Ferment, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated curls?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate- and paraben-free formula is designed to be gentler on color-treated hair and help preserve vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Curly Pop Curl Defining Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular cleansing routine; many with curls shampoo 1–3 times weekly, adjusting by scalp oiliness and styling needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"V\u0026CO","offers":[{"title":"Default Title","offer_id":51492776935657,"sku":"B0D361SMXN","price":55.92,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/vco-front-packaging.jpg?v=1783369956","url":"https:\/\/cervaaustralia.com\/products\/v-co-curly-pop-curl-defining-shampoo-12-fl-oz-sulfate-paraben-free-hydrating-formula","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}