{"product_id":"urban-decay-24-7-longwear-eyeshadow-single-set-list-deep-purple-shimmer-with-blue-shift-vegan-up-to-12hr-wear","title":"URBAN DECAY 24\/7 Longwear Eyeshadow Single — Set List (Deep Purple Shimmer with Blue Shift), Vegan, Up to 12HR Wear","description":"\u003cp\u003e\u003cstrong\u003eUrban Decay 24\/7 Longwear Eyeshadow Single is a creamy, vegan, ultra-pigmented eye color that delivers a deep purple shimmer with a blue shift and up to 12 hours of crease-resistant wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis single-pan shadow from Urban Decay offers intense color payoff in a velvety, blendable formula. Designed to layer effortlessly and available in finishes from matte to metallic, this shade gives jewel-like depth with multidimensional shimmer ideal for day-to-night looks. Use it alone, layered, or intensified with damp application for a bolder effect.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this eyeshadow perform throughout a long day?\u003c\/h3\u003e\n\u003cp\u003eThe formula is built for long wear and minimal creasing while maintaining rich pigment. Lightweight and crease-resistant, it keeps shimmer and color integrity intact for hours without heavy fallout.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 12 hours of visible wear under normal conditions.\u003c\/li\u003e\n  \u003cli\u003eVelvety texture that resists cake and creasing.\u003c\/li\u003e\n  \u003cli\u003eMinimal fallout, even with highly pigmented shades.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat finish and color effects can I expect from the deep purple with blue shift?\u003c\/h3\u003e\n\u003cp\u003eThis shade delivers a deep violet base with an iridescent blue shift that reveals different tones under varied lighting. The shimmer catches light to create dimension while the base color remains saturated and blendable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep purple payoff that layers easily.\u003c\/li\u003e\n  \u003cli\u003eBlue-shifted shimmer for multidimensional highlights.\u003c\/li\u003e\n  \u003cli\u003eWorks as a lid shade, crease color, or accent for smoky looks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and blend to get the best results?\u003c\/h3\u003e\n\u003cp\u003eFor maximum intensity, apply with a fingertip or a dense synthetic brush. Blend edges with a fluffy brush; apply dry for a softer wash or dampen your brush with setting spray to boost vibrancy and longevity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse finger for high pigment payoff and precision.\u003c\/li\u003e\n  \u003cli\u003eUse a brush dampened with setting spray for foil-like finish.\u003c\/li\u003e\n  \u003cli\u003eLayer over a primer for stronger color and crease resistance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this eyeshadow work with other Urban Decay products?\u003c\/h3\u003e\n\u003cp\u003eYes — it pairs smoothly with Urban Decay primers, liners, and setting sprays to extend wear and intensify color. Prep with Eyeshadow Primer Potion and lock in the look with All Nighter Makeup Setting Spray for best performance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply Original Eyeshadow Primer Potion to boost vibrancy and longevity.\u003c\/li\u003e\n  \u003cli\u003eCombine with 24\/7 Glide-On Pencil liners for defined edges.\u003c\/li\u003e\n  \u003cli\u003eMist brushes with All Nighter to amplify metallic and shimmer effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: This single is ideal for anyone who wants a high-impact, versatile eye color — makeup lovers who favor long wear, artists who layer finishes, and shoppers seeking a vegan, blendable eyeshadow with daytime subtlety and evening drama. It’s especially suited to those who prefer richly pigmented shades that shift in different lights and hold up through busy schedules.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMICA • ORYZA SATIVA EXTRACT \/ RICE EXTRACT • CI 77491 \/ IRON OXIDES • CI 77891 \/ TITANIUM DIOXIDE • TALC • SYNTHETIC FLUORPHLOGOPITE • ZINC STEARATE • CI 77742 \/ MANGANESE VIOLET • CI 77007 \/ ULTRAMARINES • CALCIUM SODIUM BOROSILICATE • CI 77510 \/ FERRIC FERROCYANIDE • SILICA • SODIUM DEHYDROACETATE • PHENOXYETHANOL • SORBIC ACID • TIN OXIDE • CAFFEINE • CELLULOSE (F.I.L. D263970\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this eyeshadow vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is vegan. Check product packaging for the brand’s cruelty-free certifications and ingredient list.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I intensify the shimmer for a more metallic finish?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Lightly mist your brush with setting spray before picking up the shadow for a more metallic, foil-like finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"URBAN DECAY","offers":[{"title":"Default Title","offer_id":51485337157865,"sku":"B092JR1WKT","price":67.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/urban-decay-front-compact-deep-purple.jpg?v=1783185850","url":"https:\/\/cervaaustralia.com\/products\/urban-decay-24-7-longwear-eyeshadow-single-set-list-deep-purple-shimmer-with-blue-shift-vegan-up-to-12hr-wear","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}