{"product_id":"urban-decay-24-7-longwear-eyeshadow-single-ride-deep-brown-shimmer-with-purple-shift-vegan-12hr-wear","title":"URBAN DECAY 24\/7 Longwear Eyeshadow Single — Ride (Deep Brown Shimmer with Purple Shift), Vegan 12HR Wear","description":"\u003cp\u003e\u003cstrong\u003eUrban Decay 24\/7 Longwear Eyeshadow Single in Ride is a high-pigment, vegan single-pan shadow that delivers a deep brown shimmer with a purple shift and up to 12 hours of crease-resistant wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis compact eye color is formulated for intense payoff and a velvety, blendable finish. Ride gives a multidimensional effect—appearing as rich brown with flashes of purple—so it works as a smoky base, a lid focal point, or a layered topper. The formula comes in a range of finishes from matte to glitter and is designed to minimize fallout while maximizing color intensity and comfort on the lid.\u003c\/p\u003e\n\n\u003ch3\u003eHow will Ride behave through a long day?\u003c\/h3\u003e\n\u003cp\u003eRide is designed for extended wear and built to resist creasing and fading when applied properly. The velvety texture adheres evenly to the lid and keeps its shimmer without excessive fallout.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 12-hour wear when paired with a primer.\u003c\/li\u003e\n  \u003cli\u003eVegan formula that remains comfortable and crease-resistant.\u003c\/li\u003e\n  \u003cli\u003eApplies evenly as a dry wash or intensified when dampened.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get the strongest color payoff and best blend?\u003c\/h3\u003e\n\u003cp\u003eFor maximum vibrancy, press the shadow on with a fingertip or a dense brush; use a fluffy brush to diffuse edges. To boost shimmer and depth, mist your brush lightly with a setting spray before picking up pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply dry for soft, buildable color; dampen for richer finish.\u003c\/li\u003e\n  \u003cli\u003eFinger application gives immediate intensity; brush blends edges.\u003c\/li\u003e\n  \u003cli\u003eLayer over a primer for improved adhesion and color clarity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat looks can I create with a deep brown shimmer that shifts purple?\u003c\/h3\u003e\n\u003cp\u003eRide is versatile: it can anchor a classic smoky eye, add depth to neutral looks, or serve as a multidimensional accent. The purple shift makes it especially flattering for green, hazel, and brown eyes, enhancing natural contrast without needing multiple products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse as a full-lid shade for a sultry, luminous finish.\u003c\/li\u003e\n  \u003cli\u003eSmudge along the lower lash line for a muted, smoky pop.\u003c\/li\u003e\n  \u003cli\u003eLayer over matte neutrals to introduce shimmer and color shift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I prep and finish my eye makeup when using this shadow?\u003c\/h3\u003e\n\u003cp\u003eStart with a clean lid and a thin layer of an eyeshadow primer to lock color and reduce creasing. Finish with a setting spray or All Nighter Makeup Setting Spray on your brush for longer-lasting, intensified shimmer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrime lids for even application and extended wear.\u003c\/li\u003e\n  \u003cli\u003eUse a setting spray for amplified shimmer and longevity.\u003c\/li\u003e\n  \u003cli\u003eSeal the look with a makeup setting mist for all-day hold.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: URBAN DECAY 24\/7 Longwear Eyeshadow Single in Ride is ideal for anyone seeking a single-pan solution with high pigment and multidimensional shine—makeup lovers who want a long-lasting, vegan option for smoky, evening, or creative daytime looks. Whether you’re a beginner wanting one reliable shade or a pro building complex palettes, Ride offers blendability, depth, and a wearable purple-shifting shimmer to elevate eye looks.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFeatures: crease-free, high-pigment, vegan, velvety texture.\u003c\/li\u003e\n  \u003cli\u003eFinishes available across the line: matte, satin, shimmer, metallic, glitter.\u003c\/li\u003e\n  \u003cli\u003eApplication tips: apply dry for softness, dampen for intensity, prime for longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMICA • CI 77499 \/ IRON OXIDES • ORYZA SATIVA EXTRACT \/ RICE EXTRACT • CI 77491 \/ IRON OXIDES • TALC • ALUMINA • ZINC STEARATE • CELLULOSE • SODIUM DEHYDROACETATE • PHENOXYETHANOL • SORBIC ACID • CAFFEINE • ETHYLENE\/ACRYLIC ACID COPOLYMER (F.I.L. D263742\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Ride vegan and long-wearing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Ride is formulated vegan and offers up to 12 hours of wear when used with a primer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I intensify the shimmer effect?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—dampen your brush with setting spray or use your fingertip to press the shadow for a more vibrant, reflective finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"URBAN DECAY","offers":[{"title":"Default Title","offer_id":51485337190633,"sku":"B092JQ1M8F","price":67.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/urban-decay-ride-front-pan.jpg?v=1783185851","url":"https:\/\/cervaaustralia.com\/products\/urban-decay-24-7-longwear-eyeshadow-single-ride-deep-brown-shimmer-with-purple-shift-vegan-12hr-wear","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}