{"product_id":"urban-decay-24-7-longwear-eyeshadow-single-new-riff-warm-brown-matte-high-pigment-12hr-wear","title":"URBAN DECAY 24\/7 Longwear Eyeshadow Single — New Riff Warm Brown Matte, High-Pigment \u0026 12HR Wear","description":"\u003cp\u003e\u003cstrong\u003eURBAN DECAY 24\/7 Longwear Eyeshadow Single in New Riff is a high-pigment, vegan matte eyeshadow that delivers velvety color, smooth blending and up to 12 hours of wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis single compact from URBAN DECAY packs intense color payoff in a small, travel-friendly pan. New Riff is a warm brown matte that layers easily for soft daytime definition or deeper, smokier looks. The formula is designed to glide on smoothly, blend without patchiness and resist creasing and fallout, so you can create polished eye looks that hold up through a full day or night.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will one application of New Riff last on my lids?\u003c\/h3\u003e\n\u003cp\u003eThe 24\/7 Longwear eyeshadow is formulated for extended wear—designed to keep color visible and crease-free for up to 12 hours when used as directed. Longevity improves when paired with an eyeshadow primer or a setting spray on the brush.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 12 hours of wear under normal conditions\u003c\/li\u003e\n  \u003cli\u003eUse with Original Eyeshadow Primer Potion for longer vibrancy\u003c\/li\u003e\n  \u003cli\u003eMist your brush with All Nighter Makeup Setting Spray to intensify and lock color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat finish and texture can I expect from this shade?\u003c\/h3\u003e\n\u003cp\u003eNew Riff offers a matte finish with a velvety, creamy texture that applies smoothly and diffuses easily. It’s formulated to deliver rich pigment without feeling powdery, making it suitable for both precise application and soft blending.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm brown matte for natural depth and contour\u003c\/li\u003e\n  \u003cli\u003eCreamy, super-pigmented texture that blends seamlessly\u003c\/li\u003e\n  \u003cli\u003eMinimal fallout for clean application and layering\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply New Riff for best results?\u003c\/h3\u003e\n\u003cp\u003eFor maximum payoff, pat the shadow on with a fingertip and blend edges with a soft brush. Apply dry for a softer, diffused finish or dampen your brush with setting spray to intensify the color and extend wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFinger application = bold, immediate color payoff\u003c\/li\u003e\n  \u003cli\u003eBrush blending = seamless transitions and smoked effects\u003c\/li\u003e\n  \u003cli\u003eWet brush with setting spray to deepen tone and longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I mix this single with other finishes?\u003c\/h3\u003e\n\u003cp\u003eYes—URBAN DECAY 24\/7 singles are designed to pair with shimmer, metallic, satin and glitter finishes for multidimensional eye looks. Use New Riff as a crease shade, base or transition and layer complementary finishes on the lid or inner corner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks as a transition, crease, or liner shade\u003c\/li\u003e\n  \u003cli\u003ePairs well with metallic or shimmer lids for contrast\u003c\/li\u003e\n  \u003cli\u003eBlend with lighter mattes for soft daytime looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: URBAN DECAY 24\/7 Longwear Eyeshadow Single in New Riff is ideal for anyone seeking a dependable, richly pigmented matte brown that blends effortlessly and wears all day. It’s well suited to makeup lovers who value a travel-ready single, professionals building custom palettes, and anyone who wants a reliable matte base to layer with more dramatic finishes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCrease-resistant vegan formula with velvety-smooth application\u003c\/li\u003e\n  \u003cli\u003eAvailable in matte, satin, shimmer, metallic and glitter finishes\u003c\/li\u003e\n  \u003cli\u003eHigh pigment with extreme blendability and minimal fallout\u003c\/li\u003e\n  \u003cli\u003eApply dry for a soft wash or dampen brush for brighter payoff\u003c\/li\u003e\n  \u003cli\u003eUse Original Eyeshadow Primer Potion and All Nighter Makeup Setting Spray to extend vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMICA • CI 77491 \/ IRON OXIDES • CI 77492 \/ IRON OXIDES • CI 77499 \/ IRON OXIDES • CI 77742 \/ MANGANESE VIOLET • SILICA • CI 77891 \/ TITANIUM DIOXIDE • ALUMINA • ZINC STEARATE • BORON NITRIDE • CAPRYLIC\/CAPRIC TRIGLYCERIDE • ETHYLENE\/ACRYLIC ACID COPOLYMER • CI 19140 \/ YELLOW 5 LAKE • SODIUM DEHYDROACETATE • PHENOXYETHANOL • SORBIC ACID • TALC • CAFFEINE • CELLULOSE (F.I.L. D263332\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is New Riff suitable for oily lids?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—wear improves with an eyeshadow primer and lasts longer; consider using Original Eyeshadow Primer Potion for oilier lids.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I intensify New Riff color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Dampen your brush with setting spray or apply with a fingertip for stronger, more saturated payoff.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"URBAN DECAY","offers":[{"title":"Default Title","offer_id":51485337256169,"sku":"B092JQ6X5V","price":67.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/urbandecay-new-riff-front-compact.jpg?v=1783185850","url":"https:\/\/cervaaustralia.com\/products\/urban-decay-24-7-longwear-eyeshadow-single-new-riff-warm-brown-matte-high-pigment-12hr-wear","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}