{"product_id":"urban-decay-24-7-longwear-eyeshadow-single-half-baked-golden-shimmer-high-pigment-12hr-wear","title":"URBAN DECAY 24\/7 Longwear Eyeshadow Single — Half Baked Golden Shimmer, High-Pigment, 12HR Wear","description":"\u003cstrong\u003eUrban Decay 24\/7 Longwear Eyeshadow Single in Half Baked is a vegan, high-pigment golden shimmer eye shadow that blends smoothly and lasts up to 12 hours without creasing.\u003c\/strong\u003e\n\n\u003cp\u003eThis single-pan eyeshadow delivers intense color payoff and a velvety texture in a compact that’s travel-ready. Formulated for easy layering and extreme blendability, the Half Baked shade gives warm, luminous gold shimmer ideal for everyday highlights or dramatic evening looks. The formula is vegan and designed to minimize fallout while maintaining a comfortable, crease-resistant finish throughout the day.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this shade perform on different skin tones?\u003c\/h3\u003e\n\u003cp\u003eHalf Baked is a warm golden shimmer that adapts to a wide range of complexions. On lighter skin it reads as a bright, metallic gold highlight; on medium to deep skin tones it appears rich and luminous without looking ashy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh-pigment payoff for one-swipe impact or buildable layering\u003c\/li\u003e\n  \u003cli\u003eMetallic shimmer reflects light without emphasizing texture\u003c\/li\u003e\n  \u003cli\u003eWorks as lid color, inner-corner highlight, or layered over matte shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for the longest wear and best payoff?\u003c\/h3\u003e\n\u003cp\u003eFor maximum intensity, apply with your fingertip or a dense flat brush; dampening the brush with setting spray amps vibrancy and staying power. Prep with a primer to lock color in place and reduce creasing for extended wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply dry for a soft wash or wet for a foil-like finish\u003c\/li\u003e\n  \u003cli\u003eUse Original Eyeshadow Primer Potion under the shadow to improve longevity\u003c\/li\u003e\n  \u003cli\u003eMist brush with All Nighter Makeup Setting Spray to intensify metallics\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this eyeshadow easy to blend for layered looks?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is designed for extreme blendability so you can diffuse edges or build color without patchiness. It layers well over mattes and satins and mixes cleanly with other finishes for multidimensional effects.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVelvety texture blends smoothly with a fluffy brush\u003c\/li\u003e\n  \u003cli\u003eMinimal fallout, even when working with darker or glitter finishes\u003c\/li\u003e\n  \u003cli\u003ePairs seamlessly with matte transition shades and deeper crease colors\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat finish options are available in the 24\/7 line and how does Half Baked compare?\u003c\/h3\u003e\n\u003cp\u003eThe 24\/7 singles are offered in matte, satin, shimmer, metallic, and glitter finishes to cover any look. Half Baked sits in the metallic\/shimmer range, giving reflective gold color that’s more luminous than a satin but finer and more wearable than chunkier glitters.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMetallic\/shimmer finish for reflective, multi-dimensional shine\u003c\/li\u003e\n  \u003cli\u003eFiner shimmer particles for a smooth, high-impact look\u003c\/li\u003e\n  \u003cli\u003eVegan, crease-resistant formulation engineered for long wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Makeup lovers who want a reliable, high-impact gold shimmer that’s easy to blend, long-lasting, and versatile enough for daytime subtlety or nighttime glamour. Ideal for beauty enthusiasts building a custom palette, pro artists needing a dependable single-pan option, and anyone who prefers vegan, crease-resistant eye color with minimal fallout.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMICA • CI 77891 \/ TITANIUM DIOXIDE • CAPRYLIC\/CAPRIC TRIGLYCERIDE • CI 77491 \/ IRON OXIDES • ZINC STEARATE • SODIUM DEHYDROACETATE • PHENOXYETHANOL • SORBIC ACID • CI 77499 \/ IRON OXIDES • TALC • CAFFEINE • BORON NITRIDE • ETHYLENE\/ACRYLIC ACID COPOLYMER (F.I.L. D268595\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Urban Decay Half Baked last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: With primer, it can last up to 12 hours crease-free; dampening your brush increases intensity and staying power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Half Baked wet?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — applying with a damp brush or setting spray intensifies the metallic finish and improves longevity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"URBAN DECAY","offers":[{"title":"Default Title","offer_id":51485336568041,"sku":"B092JNGV34","price":67.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/urban-decay-half-baked-compact-front.jpg?v=1783185834","url":"https:\/\/cervaaustralia.com\/products\/urban-decay-24-7-longwear-eyeshadow-single-half-baked-golden-shimmer-high-pigment-12hr-wear","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}