{"product_id":"unite-hair-blonda-purple-toning-shampoo-8-fl-oz-neutralizes-brass-in-60-sec-strengthens","title":"UNITE Hair BLONDA Purple Toning Shampoo, 8 fl oz — Neutralizes Brass in 60 Sec \u0026 Strengthens","description":"\u003cp\u003e\u003cstrong\u003eBLONDA Purple Shampoo is a violet-toning cleanser that neutralizes brassy yellow and orange tones on blonde, gray, and highlighted hair in just 60 seconds.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for at-home maintenance between salon visits, this lightweight purple shampoo uses concentrated violet pigment to correct warmth while gently cleansing and strengthening hair. Its formula includes hydrolyzed rice protein to help fortify strands and a subtle concord fragrance for a salon-fresh finish. When used weekly and paired with the BLONDA Daily Shampoo, the toning effect holds through multiple washes without over-depositing purple dye.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see cooler, brighter blonde tones?\u003c\/h3\u003e\n\u003cp\u003eYou can notice a visible reduction in brass and yellowing after a single one-minute application. The concentrated violet pigment targets warm undertones and lifts them toward cooler, neutral shades without heavy purple buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, leave for 60 seconds, then rinse.\u003c\/li\u003e\n  \u003cli\u003eVisible neutralization after one use for most brassy tones.\u003c\/li\u003e\n  \u003cli\u003eResults persist through several normal shampoos, especially with follow-up maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it damage my color-treated or extension hair?\u003c\/h3\u003e\n\u003cp\u003eBLONDA is formulated to cleanse gently while depositing pigment, not stripping color. The inclusion of hydrolyzed rice protein helps strengthen the hair fiber during cleansing, making it suitable for color-treated hair and most hair extensions when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated and highlighted hair when rinsed after 60 seconds.\u003c\/li\u003e\n  \u003cli\u003eParaben-free and vegan formulation reduces harsh chemical exposure.\u003c\/li\u003e\n  \u003cli\u003eWorks without salon-strength bleaching or aggressive detergents.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use BLONDA to maintain tone?\u003c\/h3\u003e\n\u003cp\u003eMost users find a weekly application maintains cool, bright tones between color appointments. Frequency can be adjusted: use less often for subtle toning or more often if hair becomes brassy quickly due to sun, chlorine, or hard water.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWeekly use is recommended for maintenance.\u003c\/li\u003e\n  \u003cli\u003ePair with BLONDA Daily Shampoo to extend results through multiple washes.\u003c\/li\u003e\n  \u003cli\u003eMonitor pigment build-up; reduce frequency if a faint violet cast appears.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat are the key ingredients and sensory notes?\u003c\/h3\u003e\n\u003cp\u003eThe formula centers on Ext. Violet 2 pigment for targeted toning and hydrolyzed rice protein to support strength and elasticity. It cleanses without heavy sulfates and leaves a cool concord scent that’s noticeable but not overpowering.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eExt. Violet 2 pigment neutralizes yellow and orange brassy tones.\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed rice protein helps reinforce weakened strands.\u003c\/li\u003e\n  \u003cli\u003eParaben-free, vegan, and formulated to avoid over-depositing purple color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: BLONDA Purple Shampoo is intended for people with natural blonde, highlighted, balayage, silver\/gray, or lightened hair who want quick, at-home toning that refreshes color between salon visits. It suits clients who prefer a low-effort weekly treatment that brightens and neutralizes warmth without compromising hair strength or requiring professional toning appointments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Distearate, Phenoxyethanol, Decylene Glycol, Caprylyl Glycol, Fragrance\/Parfum, Ext. Violet 2\/CI 60730, Disodium EDTA, Hydrolyzed Rice Protein, Citric Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should BLONDA stay on hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Lather and leave on for 60 seconds, then rinse thoroughly for best toning results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use BLONDA on extensions?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's safe for most extensions when used for the recommended 60 seconds and rinsed well.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"UNITE Hair","offers":[{"title":"Default Title","offer_id":51487883493609,"sku":"B009FKGBFY","price":120.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/unite-blonda-front-bottle_c664e94f-d7dc-4b09-9582-3cca18d5ead8.jpg?v=1783294549","url":"https:\/\/cervaaustralia.com\/products\/unite-hair-blonda-purple-toning-shampoo-8-fl-oz-neutralizes-brass-in-60-sec-strengthens","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}