{"product_id":"truss-deluxe-prime-plus-shampoo-for-dry-damaged-hair-10-1-fl-oz-moisturizing-frizz-control-strengthening","title":"TRUSS Deluxe Prime Plus+ Shampoo for Dry, Damaged Hair — 10.1 fl oz Moisturizing, Frizz-Control \u0026 Strengthening","description":"\u003cp\u003e\u003cstrong\u003eTRUSS Deluxe Prime Plus+ Shampoo is a moisturizing, salon-grade cleanser formulated to restore softness, reduce frizz and strengthen dry, damaged hair without added salts.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional-grade shampoo is designed for women and men dealing with brittle, dehydrated strands or hair weakened by styling and color processes. It gently cleanses while delivering fortifying and hydrating ingredients that help improve manageability and natural shine. The formula maintains a physiological pH and omits added salts and artificial colorings, making it suitable for color-treated or sensitive scalps.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help frizzy or straw-like hair?\u003c\/h3\u003e\n\u003cp\u003eDeluxe Prime Plus+ combines hydrating agents with a breakage-defense blend to smooth the hair cuticle and reduce surface roughness that causes frizz. Regular use increases softness and makes hair easier to detangle and style.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydration-rich formula to replenish moisture and reduce dryness\u003c\/li\u003e\n  \u003cli\u003eCuticle-smoothing ingredients for improved shine and reduced flyaways\u003c\/li\u003e\n  \u003cli\u003eDesigned to strengthen weak points and minimize snap and breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is formulated without added salts and maintains a physiological pH, which helps preserve color vibrancy and minimize extra fading. Its gentle cleansing action removes residues without stripping essential oils or color molecules.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo added salts and no artificial colorings to lower risk of color stripping\u003c\/li\u003e\n  \u003cli\u003eBalanced pH suited for sensitive or treated scalps\u003c\/li\u003e\n  \u003cli\u003eProfessional-grade ingredients used in salon restorative routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best repair results?\u003c\/h3\u003e\n\u003cp\u003eFor optimal benefit, apply to wet hair and massage gently to build a light lather. Let the formula sit about two minutes so active ingredients can penetrate the shaft, then rinse; repeat if hair is very dry or heavily soiled.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage, and allow to sit for two minutes before rinsing\u003c\/li\u003e\n  \u003cli\u003eRepeat the wash for severely dry or damaged hair\u003c\/li\u003e\n  \u003cli\u003eFollow with a conditioner or leave-in treatment for extra protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat everyday styling problems can this shampoo address?\u003c\/h3\u003e\n\u003cp\u003eBeyond cleansing, the Prime Plus+ formula targets common concerns like tangling, dullness, and breakage from heat or chemical services. It helps create a smoother foundation so styling tools and products perform more predictably.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImproves comb-through ease to reduce mechanical breakage\u003c\/li\u003e\n  \u003cli\u003eRestores natural luster so hair looks healthier under styling\u003c\/li\u003e\n  \u003cli\u003eHelps control unruly texture and frizz for cleaner styling results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: TRUSS Deluxe Prime Plus+ Shampoo is built for anyone with dry, brittle, color-treated or chemically processed hair who wants salon-quality repair at home. It’s suitable for both women and men seeking stronger, shinier, more manageable hair without added salts or artificial dyes. Use it as part of a restorative haircare routine alongside conditioners and leave-in treatments for best results.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAdded physiological pH.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is TRUSS Deluxe Prime Plus+ safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated without added salts and keeps a physiological pH, making it gentle for color-treated and chemically processed hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo on damaged hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use with each wash; for severely dry or damaged hair, repeat the shampoo during the same session and follow with conditioner or leave-in treatment.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":51487728500969,"sku":"B0CCF7Z466","price":113.59,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/truss-deluxe-prime-plusbottle-front.jpg?v=1783289434","url":"https:\/\/cervaaustralia.com\/products\/truss-deluxe-prime-plus-shampoo-for-dry-damaged-hair-10-1-fl-oz-moisturizing-frizz-control-strengthening","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}