{"product_id":"truss-deluxe-prime-moisturizing-shampoo-for-dry-damaged-hair-no-added-salts-frizz-control-10-14-fl-oz","title":"TRUSS Deluxe Prime Moisturizing Shampoo for Dry, Damaged Hair — No Added Salts, Frizz Control (10.14 fl oz)","description":"\u003cp\u003e\u003cstrong\u003eTRUSS Deluxe Prime Shampoo is a moisturizing, salon-grade shampoo formulated to hydrate dry, brittle hair, reduce frizz, and strengthen strands without added salts or artificial colors.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional-grade shampoo from TRUSS is built to restore manageability and natural shine to dry, damaged hair. It gently cleanses while supporting breakage defense and maintaining a physiological pH that’s suitable for color-treated and sensitive scalps. The formula focuses on hydration and frizz control so hair looks smoother and feels more resilient day to day.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help dry, brittle hair?\u003c\/h3\u003e\n\u003cp\u003eThe Deluxe Prime Shampoo is designed to deliver moisture to dehydrated strands and improve texture. Mild surfactants cleanse without stripping oils, while conditioning agents help smooth the hair cuticle to reduce tangles and surface roughness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating formula targets dryness and restores softness.\u003c\/li\u003e\n  \u003cli\u003eStrengthening ingredients help reduce breakage and split ends.\u003c\/li\u003e\n  \u003cli\u003eMild cleansing avoids over-drying common with harsh shampoos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it control frizz and improve shine?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo combines anti-frizz technology with nourishing components to smooth the hair surface and reflect light better. Smoother cuticles lead to less flyaway and improved natural shine without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCuticle-smoothing agents enhance gloss and manageability.\u003c\/li\u003e\n  \u003cli\u003eLightweight conditioning avoids greasy buildup or dullness.\u003c\/li\u003e\n  \u003cli\u003eConsistent use helps maintain a sleeker appearance in humid conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe for color-treated or sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eTRUSS Deluxe Prime Shampoo is formulated with a physiological pH and contains no added salts or artificial colorings, making it compatible with many color-treated routines and gentler on sensitive scalps. It provides a salon-style cleanse while respecting chemical services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo added salts to minimize color fade and irritation risk.\u003c\/li\u003e\n  \u003cli\u003eMaintains pH balance favorable for treated hair and scalp health.\u003c\/li\u003e\n  \u003cli\u003eFree from artificial dyes that can aggravate sensitivity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply the shampoo to thoroughly wet hair, massage gently to create lather, and allow it to sit for about two minutes so active ingredients can work into the fibers. Rinse and repeat if your hair is very dry or heavily treated; follow with a conditioner or leave-in treatment for added repair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair, massage, and leave for two minutes before rinsing.\u003c\/li\u003e\n  \u003cli\u003eRepeat for extra hydration or after heavy product buildup.\u003c\/li\u003e\n  \u003cli\u003ePair with a moisturizing conditioner or mask for optimal repair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? TRUSS Deluxe Prime Shampoo is suited for men and women with dry, brittle, or chemically treated hair who want a salon-quality cleanse that focuses on hydration, frizz control, and breakage defense. If you need a gentle, professional-strength shampoo that preserves color and improves manageability without added salts or artificial colors, this product is tailored to that need. Ideal for anyone aiming to restore softness and shine while keeping a balanced scalp environment.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this shampoo work on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It maintains a physiological pH and has no added salts or artificial colors, making it compatible with many color-treated routines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use TRUSS Deluxe Prime Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed; for dry or damaged hair, shampoo twice or repeat the wash and follow with a conditioner for best hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"TRUSS","offers":[{"title":"Default Title","offer_id":51487654379753,"sku":"B0FKPMQJKZ","price":113.59,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/truss-deluxe-prime-shampoo-front-label.jpg?v=1783286052","url":"https:\/\/cervaaustralia.com\/products\/truss-deluxe-prime-moisturizing-shampoo-for-dry-damaged-hair-no-added-salts-frizz-control-10-14-fl-oz","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}