{"product_id":"truly-soft-serve-hydrating-lip-gloss-semi-sheer-rosy-pink-hyaluronic-acid-jojoba-oil-for-high-shine","title":"Truly Soft Serve Hydrating Lip Gloss — Semi-Sheer Rosy Pink, Hyaluronic Acid \u0026 Jojoba Oil for High Shine","description":"\u003cp\u003e\u003cstrong\u003eTruly Soft Serve Hydrating Lip Gloss is a semi-sheer rosy pink gloss that adds mirror-like shine while helping lips feel softer and more hydrated.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight gloss blends sweet strawberry scent with a cushiony, non-sticky formula designed for everyday wear. Formulated with hyaluronic acid, jojoba oil, and shea butter, it gives a juicy, glass-like finish and a sheer wash of rosy color without heavy pigment. The result is glossy, comfortable lips that look polished whether layered over lipstick or worn alone.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this gloss help my lips feel more hydrated?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines humectant and emollient ingredients that attract and lock in moisture. Hyaluronic acid draws hydration to the lips, while jojoba oil and shea butter create a soft barrier that helps retain that moisture for a plumper, smoother appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid helps bind water to the lip surface.\u003c\/li\u003e\n  \u003cli\u003eJojoba oil provides lightweight conditioning without greasiness.\u003c\/li\u003e\n  \u003cli\u003eShea butter seals in moisture and reduces chapping appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it feel sticky or heavy during wear?\u003c\/h3\u003e\n\u003cp\u003eTruly Soft Serve is formulated to be non-sticky and featherlight, giving a comfortable cushion-like feel. It provides high shine without the tacky residue typical of some glosses, so it layers well and sits comfortably for hours.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-sticky formula glides on smoothly.\u003c\/li\u003e\n  \u003cli\u003eLightweight texture suitable for daily layering.\u003c\/li\u003e\n  \u003cli\u003eMirror-like finish without heavy buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of color and finish should I expect?\u003c\/h3\u003e\n\u003cp\u003eExpect a semi-sheer rosy pink tint that enhances your natural lip tone rather than masking it. The finish is ultra-glossy and reflective—ideal for a fresh, dewy look or to amplify a matte lipstick beneath.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSemi-sheer rosy pink for subtle everyday color.\u003c\/li\u003e\n  \u003cli\u003eHigh-shine, glass-like finish that reflects light.\u003c\/li\u003e\n  \u003cli\u003eSweet strawberry scent for a pleasant, subtle fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this gloss in my routine?\u003c\/h3\u003e\n\u003cp\u003eApply alone for a fresh, hydrated look or layer over lipstick to intensify shine and add dimension. Use throughout the day as needed to refresh gloss and hydration—no mirror required thanks to the forgiving, sheer tint.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWear solo for natural shine and a hint of color.\u003c\/li\u003e\n  \u003cli\u003eLayer over matte or satin lipsticks to boost glossiness.\u003c\/li\u003e\n  \u003cli\u003eReapply during the day to maintain hydration and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Truly Soft Serve Hydrating Lip Gloss is suited for anyone who wants an effortless, everyday gloss that combines high shine with nourishing ingredients. It’s a good fit for people with dry or normal lips seeking lightweight hydration, those who prefer a subtle rosy tint, and makeup lovers who want a non-sticky finish that layers well over other lip products.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePolyisobutene, Tridecyl Trimellitate, Octyldodecanol, Microcrystalline Wax, Trimethylsiloxysilicate, Synthetic Wax, Fragrance (Parfum), Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Hyaluronate, Butyrospermum Parkii (Shea) Butter, Caprylyl Glycol, Titanium Dioxide(CI 77891), Red 6 (CI 15850), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Aluminum Hydroxide, Iron Oxides (CI 77491), Red 7 (CI 15850), Benzyl Salicylate, Citronellol, Hexyl Cinnamal, Linalool\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this lip gloss sticky?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the formula is designed to be non-sticky and lightweight while delivering a high-gloss finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wear it over lipstick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it layers smoothly over lipstick to add shine and a subtle rosy tint without clumping.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Truly","offers":[{"title":"Default Title","offer_id":51485607559401,"sku":"B0GDMVR8ML","price":64.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/truly-soft-serve-front-packaging.jpg?v=1783194133","url":"https:\/\/cervaaustralia.com\/products\/truly-soft-serve-hydrating-lip-gloss-semi-sheer-rosy-pink-hyaluronic-acid-jojoba-oil-for-high-shine","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}