{"product_id":"trendstarter-forming-paste-travel-size-2oz-medium-hold-medium-shine-water-based-flake-free","title":"TRENDSTARTER Forming Paste Travel Size 2oz — Medium Hold, Medium Shine, Water-Based \u0026 Flake-Free","description":"\u003cp\u003e\u003cstrong\u003eTRENDSTARTER Forming Paste is a travel-friendly, water-based hair paste that delivers medium hold and medium shine while keeping hair lightweight and flake-free.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis compact 2oz tub brings TRENDSTARTER’s salon-inspired styling in a size that fits carry-ons and gym bags. Designed for everyday styling, the paste blends workable control with subtle shine so you can shape texture, add volume, or tame flyaways without a heavy or greasy residue. Its water-based formula washes out easily and contains silk proteins to help condition and protect hair during styling.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this paste perform for everyday styles?\u003c\/h3\u003e\n\u003cp\u003eThe paste offers a flexible medium hold that keeps hair shaped but still movable, ideal for textured crops, brushed-back looks, or casual tousled finishes. It won’t make hair stiff or crunchy, so you can restyle during the day with a quick finger-comb or brush.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold supports structure without rigidity\u003c\/li\u003e\n  \u003cli\u003eMedium shine adds natural definition, not an oily glaze\u003c\/li\u003e\n  \u003cli\u003eLightweight feel avoids weighing down fine hair\u003c\/li\u003e\n  \u003cli\u003eWater-based—rinses cleanly without residue buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this product be used on all hair types and lengths?\u003c\/h3\u003e\n\u003cp\u003eYes — the formulation is built to work across a wide variety of textures and lengths. From short, sculpted cuts to medium-length layered looks, the paste helps shape and define without overwhelming finer strands or underperforming on thicker hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine hair: adds separation and volume without heaviness\u003c\/li\u003e\n  \u003cli\u003eThick hair: tames bulk and defines texture\u003c\/li\u003e\n  \u003cli\u003eCurly\/wavy hair: enhances natural pattern and reduces frizz\u003c\/li\u003e\n  \u003cli\u003eShort to medium lengths: ideal control and finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat are the key ingredients and styling benefits?\u003c\/h3\u003e\n\u003cp\u003eTRENDSTARTER’s paste features a water-based base complemented by conditioning silk proteins and quality emollients that help improve manageability. The blend aims to strengthen and moisturize hair during styling while producing a flake-free finish for clean-looking results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilk proteins: help add smoothness and conditioning\u003c\/li\u003e\n  \u003cli\u003eWater-based system: easy-to-wash formula with minimal buildup\u003c\/li\u003e\n  \u003cli\u003eNon-flaking finish: maintains a neat appearance over time\u003c\/li\u003e\n  \u003cli\u003ePleasant, subtle scent suitable for everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and restyle the paste during the day?\u003c\/h3\u003e\n\u003cp\u003eUse a small amount warmed between palms and work through damp or dry hair depending on desired effect — damp for looser hold and more shine, dry for maximum texture and separation. To refresh your style, simply run fingers through hair and reshape; the formula remains workable without going tacky.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a pea-sized amount; add more as needed\u003c\/li\u003e\n  \u003cli\u003eApply from roots to tips for fuller hold or on ends for texture\u003c\/li\u003e\n  \u003cli\u003eUse on dry hair for matte texture, damp hair for sleeker finish\u003c\/li\u003e\n  \u003cli\u003eWash out easily with a regular shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: TRENDSTARTER Forming Paste (2oz) suits anyone who wants a portable styling product that balances control and natural shine. It’s ideal for travelers, gym-goers, and busy professionals who need dependable, easy-to-manage hold without heavy residue. If you prefer a water-based paste that conditions while you style and rinses clean, this compact tub is designed for you.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is TRENDSTARTER Forming Paste easy to wash out?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The water-based formula rinses cleanly with regular shampoo and doesn’t leave heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much hold and shine does this paste provide?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It offers a medium level of hold and medium shine, balancing control with a natural-looking finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"TRENDSTARTER","offers":[{"title":"Default Title","offer_id":51487485427945,"sku":"B0CTN3S9X7","price":60.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/trendstarter-forming-paste-front-tub.jpg?v=1783272100","url":"https:\/\/cervaaustralia.com\/products\/trendstarter-forming-paste-travel-size-2oz-medium-hold-medium-shine-water-based-flake-free","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}