{"product_id":"too-faced-born-this-way-full-coverage-hydrating-concealer-warm-beige-0-45-fl-oz-multi-use-long-wear-12h-photo-friendly","title":"Too Faced Born This Way Full-Coverage Hydrating Concealer — Warm Beige 0.45 fl oz | Multi-Use, Long-Wear 12H, Photo-Friendly","description":"\u003cp\u003e\u003cstrong\u003eToo Faced Born This Way Super Coverage Multi-Use Concealer is a full-coverage, hydrating liquid concealer made to cover dark circles, blemishes, and sculpt the face with a natural, photo-ready finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, multi-tasking concealer blends high-pigment coverage with skin-conditioning ingredients such as hyaluronic acid, coconut water, and alpine rose. The formula is crafted to stay comfortable on skin for up to 12 hours while remaining oil-free and non-comedogenic, so you can conceal, contour, highlight, and retouch without a heavy or mask-like appearance. It also avoids flashback, making it camera-friendly for photos and videos.\u003c\/p\u003e\n\n\u003ch3\u003eHow well does this concealer hide dark circles and blemishes?\u003c\/h3\u003e\n\u003cp\u003eDesigned as a super-perfecting coverage product, the Born This Way concealer uses concentrated pigments to neutralize discoloration and mask imperfections with a smooth, undetectable finish. It layers easily for extra coverage without creasing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFull-coverage pigments for strong coverage in one to two swipes\u003c\/li\u003e\n  \u003cli\u003eHydrating ingredients help prevent dry settling under the eyes\u003c\/li\u003e\n  \u003cli\u003eLong-wear formula lasts up to 12 hours without heavy buildup\u003c\/li\u003e\n  \u003cli\u003eOil-free and non-comedogenic to reduce pore congestion\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it for contouring, highlighting, and everyday retouches?\u003c\/h3\u003e\n\u003cp\u003eYes — this multi-use concealer is formulated to be versatile: apply a shade or two darker for contouring or a lighter shade to brighten and highlight. Its blendable texture makes it suitable for spot coverage as well as sculpting the face.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlendable liquid consistency for precise contour lines or soft transitions\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage lets you go from natural to full coverage without patchiness\u003c\/li\u003e\n  \u003cli\u003eWorks well under powders and setting sprays for long-lasting finish\u003c\/li\u003e\n  \u003cli\u003eCompact wand applicator simplifies targeted touch-ups on the go\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin benefits do the ingredients provide?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines humectants and botanical extracts to maintain hydration and comfort while you wear makeup. Ingredients like hyaluronic acid and coconut water help attract and lock in moisture, and alpine rose supports skin radiance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for visible plumping and smoothing of fine lines\u003c\/li\u003e\n  \u003cli\u003eCoconut water to help refresh and hydrate skin surface\u003c\/li\u003e\n  \u003cli\u003eAlpine rose to help preserve a healthier-looking complexion over time\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free composition aligns with ethical preferences\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer photograph naturally and stay put during the day?\u003c\/h3\u003e\n\u003cp\u003eThe Born This Way concealer was formulated to be photo-friendly, avoiding flashback and giving a natural-looking finish in photos and on video. It also resists creasing and transfers less when set correctly, providing dependable wear for full days or events.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo flashback formula for camera-ready results\u003c\/li\u003e\n  \u003cli\u003eUp to 12-hour wear when applied with proper prep and setting\u003c\/li\u003e\n  \u003cli\u003eOil-free base reduces slipping and shine throughout the day\u003c\/li\u003e\n  \u003cli\u003ePairs well with primers and setting powders for enhanced longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The Too Faced Born This Way Super Coverage Multi-Use Concealer is suited to anyone seeking a versatile, high-coverage concealer that still feels comfortable — ideal for people wanting to cover stubborn discoloration, sculpt and highlight the face, or achieve camera-ready skin. It works across skin types that tolerate liquid, hydrating formulas and appeals to users who prefer vegan and cruelty-free cosmetics. For best results, match your shade to your skin undertone and layer gradually to reach your desired coverage without losing a natural finish.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water\\Aqua\\Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate\/Dicaprate, Isoamyl Laurate, Triethylhexanoin, Trimethylsiloxysilicate, Cetyl Peg\/Ppg-10\/1 Dimethicone, Polyglyceryl-4 Diisostearate\/Polyhydroxystearate\/Sebacate, Methyl Trimethicone, Dimethicone, Glycerin, Butylene Glycol, Disteardimonium Hectorite, Acrylates\/Polytrimethylsiloxymethacrylate Copolymer, Sodium Hyaluronate, Cocos Nucifera (Coconut) Liquid Endosperm, Cocos Nucifera (Coconut) Fruit Juice, Rhododendron Ferrugineum Extract, Dimethicone\/Vinyl Dimethicone Crosspolymer, Silica, Sodium Chloride, Triethoxycaprylylsilane, 1,2-Hexanediol, Caprylyl Glycol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+\/- Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Titanium Dioxide (Ci 77891)]\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated oil-free and non-comedogenic, it contains hydrating ingredients but patch testing is recommended for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it work well under makeup and on camera?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s designed to be photo-friendly with no flashback and layers smoothly under foundation and powder.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Too Faced","offers":[{"title":"Default Title","offer_id":51489246937321,"sku":"B0BY9HYJDQ","price":113.59,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/too-faced-born-this-way-front-packaging-warm-beige.jpg?v=1783305457","url":"https:\/\/cervaaustralia.com\/products\/too-faced-born-this-way-full-coverage-hydrating-concealer-warm-beige-0-45-fl-oz-multi-use-long-wear-12h-photo-friendly","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}