{"product_id":"too-faced-born-this-way-foundation-natural-finish-longwear-medium-to-full-coverage-hydrating-oil-free-1-01-fl-oz","title":"Too Faced Born This Way Foundation — Natural Finish Longwear, Medium-to-Full Coverage, Hydrating Oil-Free 1.01 fl oz","description":"\u003cstrong\u003eToo Faced Born This Way Natural Finish Longwear Liquid Foundation is a hydrating, oil-free liquid foundation that gives medium-to-full, natural-looking coverage with up to 24-hour wear.\u003c\/strong\u003e\n\n\u003cp\u003eThis bestselling foundation is formulated to blur the line between skin and makeup: a lightweight, hydrating base that aims to look undetectable while resisting sweat, humidity, and transfer. It’s vegan and cruelty-free, non-caking and photo-friendly, designed to maintain color accuracy and a natural finish through a full day of wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this foundation wear throughout a long day?\u003c\/h3\u003e\n\u003cp\u003eBorn This Way is built for extended wear without heavy buildup. The formula is described as 24-hour wear, transfer-resistant, and fadeproof so it stays put from morning routines to evening plans.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e24-hour wear formulation that resists sweat and humidity\u003c\/li\u003e\n  \u003cli\u003eTransfer-resistant finish reduces staining on fabrics and masks\u003c\/li\u003e\n  \u003cli\u003eNon-creasing and non-streaking texture keeps an even look\u003c\/li\u003e\n  \u003cli\u003eColor-true pigments maintain tone under different lighting\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat level of coverage and finish should I expect?\u003c\/h3\u003e\n\u003cp\u003eThis liquid foundation provides medium-to-full coverage while maintaining a natural-looking finish so skin appears blurred but not mask-like. Buildable coverage lets you layer from daily-to-event intensity without caking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium-to-full, buildable coverage for concealing and evening skin tone\u003c\/li\u003e\n  \u003cli\u003eNatural finish that mimics healthy skin rather than heavy matte or dewy extremes\u003c\/li\u003e\n  \u003cli\u003eLightweight feel for comfortable all-day wear\u003c\/li\u003e\n  \u003cli\u003eReduces appearance of pores and improves skin tone visually\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for oily, combination, or dry skin types?\u003c\/h3\u003e\n\u003cp\u003eThe formula is oil-free and hydrating, aimed to balance moisture without adding greasiness. It works well for combination and oil-prone skin while still offering hydration for normal to dry skin; individual results vary with skin condition and prep.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOil-free base to minimize excess shine\u003c\/li\u003e\n  \u003cli\u003eHydrating agents to prevent a flat, powdery look on dry areas\u003c\/li\u003e\n  \u003cli\u003eRecommended to pair with a skin-appropriate primer or moisturizer\u003c\/li\u003e\n  \u003cli\u003eNon-caking texture helps avoid build-up in dry lines or textured areas\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it perform in photos and under masks?\u003c\/h3\u003e\n\u003cp\u003eThe formula is described as photo-friendly and designed to remain crease-proof in different conditions. Transfer resistance plus a non-reflective natural finish makes it suited for everyday photos and reduced transfer under light mask wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePhoto-friendly pigments for even appearance in flash and daylight\u003c\/li\u003e\n  \u003cli\u003eCrease-proof and fadeproof to maintain coverage in facial expressions\u003c\/li\u003e\n  \u003cli\u003eTransfer-resistant qualities limit product transfer to clothing and masks\u003c\/li\u003e\n  \u003cli\u003eNon-streaking for smooth blending and touch-up simplicity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This foundation is aimed at anyone seeking a longwear, natural-looking foundation with medium-to-full, buildable coverage and a hydrating, oil-free formula. It’s a good match for people who want makeup that photographs well, resists fading and transfer, and still feels lightweight on the skin. Ideal for daily wearers, special-event makeup, and those who prefer vegan, cruelty-free beauty options.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Dimethicone, Coco-caprylate\/caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl Peg\/ppg-10\/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+\/- Titanium Dioxide (ci 77891), Iron Oxides (ci 77491), Iron Oxides (ci 77492), Iron Oxides (ci 77499)] ILN53753 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Born This Way foundation good for oily skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s oil-free and transfer-resistant, helping control shine while providing hydration. Use a mattifying primer if you have very oily skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I build coverage without caking?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is buildable from medium to full and formulated to remain non-caking and non-streaking when layered properly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Too Faced","offers":[{"title":"Default Title","offer_id":51488038977769,"sku":"B0F8JFX53T","price":138.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/too-faced-born-this-way-front-bottle.jpg?v=1783301160","url":"https:\/\/cervaaustralia.com\/products\/too-faced-born-this-way-foundation-natural-finish-longwear-medium-to-full-coverage-hydrating-oil-free-1-01-fl-oz","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}