{"product_id":"tarte-shape-tape-concealer-full-coverage-liquid-12b-fair-beige-soft-matte-16hr-longwear","title":"tarte Shape Tape Concealer full-coverage liquid 12B Fair Beige — soft-matte, 16hr longwear","description":"\u003cp\u003e\u003cstrong\u003etarte Shape Tape Concealer is a full-coverage, creaseless liquid concealer that delivers a soft-matte, brightening finish with up to 16 hours of wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis cult-favorite concealer combines a high-coverage, natural-matte look with a smoothing tape-technology finish to blur fine lines and visibly brighten the under-eye area. The formula is vegan and cruelty-free, omits common irritating ingredients, and comes with a jumbo speed-smoother applicator so you can spot-correct quickly and precisely. Shade 12B (Fair Beige) is designed for lighter complexions needing neutral-to-warm correction with a brightening effect.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Shape Tape deliver full coverage without cakey texture?\u003c\/h3\u003e\n\u003cp\u003eShape Tape uses a concentrated pigment base that covers discoloration in one or two swipes while a soft-matte finish keeps skin looking natural, not heavy. The formula is designed to sit smoothly on the skin rather than settling into creases or appearing chalky.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh-pigment formula conceals under-eye circles and spots\u003c\/li\u003e\n  \u003cli\u003eSoft-matte finish maintains a skinlike appearance\u003c\/li\u003e\n  \u003cli\u003eCrease-resistant formulation designed for up to 12 hours crease-proof wear\u003c\/li\u003e\n  \u003cli\u003eJumbo speed-smoother applicator deposits product evenly for minimal blending\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Shape Tape stay put through a long day and active moments?\u003c\/h3\u003e\n\u003cp\u003eThe product is clinically tested for longwear performance and is formulated to resist creasing and fading. Users report sustained coverage and reduced transfer, and the brand cites up to 16 hours of wear in study conditions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e16-hour longwear reported in clinical testing\u003c\/li\u003e\n  \u003cli\u003eWaterproof and transfer-resistant properties for reliable coverage\u003c\/li\u003e\n  \u003cli\u003eDoesn’t cake or flake when layered or set with powder\u003c\/li\u003e\n  \u003cli\u003ePairs well with setting sprays or powders for extended longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits are in the formula?\u003c\/h3\u003e\n\u003cp\u003eBeyond concealing, Shape Tape incorporates conditioning butters and botanical extracts to support a smoother, more comfortable finish. These ingredients help hydrate and brighten the look of the under-eye area without adding shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShea butter and mango butter for moisturized, conditioned skin\u003c\/li\u003e\n  \u003cli\u003eLicorice root extract helps brighten and color-correct dark circles\u003c\/li\u003e\n  \u003cli\u003eFree of parabens, mineral oil, phthalates, triclosan, SLS, and gluten\u003c\/li\u003e\n  \u003cli\u003eDermatologist tested and vegan-friendly formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Shape Tape for best results?\u003c\/h3\u003e\n\u003cp\u003eThe jumbo speed-smoother applicator makes targeted application fast and neat; a small amount goes a long way, especially with high-pigment formulas. Blend gently with a sponge or brush, then set if desired to lock in the finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply one or two dots to the under-eye or target area\u003c\/li\u003e\n  \u003cli\u003eTap gently with a damp sponge or brush to blend edges seamlessly\u003c\/li\u003e\n  \u003cli\u003eSet with a light dusting of powder for a longer lasting matte finish\u003c\/li\u003e\n  \u003cli\u003eBuild coverage gradually—avoid applying too much at once\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: tarte Shape Tape Concealer in 12B Fair Beige suits anyone seeking high-coverage correction with a natural matte result—especially those who want crease-resistant performance and a brightened under-eye look without heavy, cakey texture. It’s a strong choice for makeup users who value vegan, dermatologist-tested formulas and quick, precise application for everyday wear, photos, or long events.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePlease refer to product packaging for the most up to date list of ingredients and country of origin. Water\/Aqua\/Eau, cyclopentasiloxane, methyl methacrylate crosspolymer, cyclohexasiloxane, butylene glycol, PEG-10 dimethicone, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG\/PPG-10\/1 dimethicone, triethyl citrate, dimethicone\/vinyl dimethicone crosspolymer, phenoxyethanol, triethoxycaprylylsilane, fragrance\/parfum, aluminum hydroxide, ethylhexylglycerin, olea europaea (olive) fruit oil, disodium EDTA, mangifera indica (mango) seed butter, benzyl salicylate, hexyl cinnamal, limonene, hydroxycitronellal, glycyrrhiza glabra (licorice) root extract, geraniol, amyl cinnamal, linalool, helianthus annuus (sunflower) seed oil, convallaria majalis bulb\/root extract, leontopodium alpinum flower\/leaf extract, lilium candidum flower extract, magnolia liliflora flower extract, paeonia lactiflora root extract, butyrospermum parkii (shea) butter, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ulmus davidiana root extract, TBHQ, tocopherol, glycerin. (+\/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Shape Tape suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s dermatologist-tested and formulated without common irritants like parabens and SLS, but patch-test if you have reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I choose the right shade?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Match to your jawline tone for full-face correction; choose a slightly lighter shade only if you want extra under-eye brightening.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"tarte","offers":[{"title":"Default Title","offer_id":51488027934953,"sku":"B0F1D85QPQ","price":105.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/tarte-shape-tape-front-packaging_d1688481-c135-4071-8269-41739f3b5d81.jpg?v=1783300725","url":"https:\/\/cervaaustralia.com\/products\/tarte-shape-tape-concealer-full-coverage-liquid-12b-fair-beige-soft-matte-16hr-longwear","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}