{"product_id":"sweed-cloud-mascara-black-0-4-oz-volumizing-flake-free-water-resistant","title":"Sweed Cloud Mascara Black 0.4 oz — Volumizing, Flake-Free, Water-Resistant","description":"\u003cp\u003e\u003cstrong\u003eSWEED Cloud Mascara is a clean, vegan volumizing mascara that builds length and dramatic fan-like volume without clumping, flaking, or smudging.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, buildable formula from Sweed delivers glossy, separated lashes with a flexible hold that supports curl all day. The Cloud Mascara wand is engineered to coat each lash from root to tip for an amplified, fanned-out finish; the water-resistant (not waterproof) formula removes easily with warm water, avoiding harsh rubbing. Formulated without sulfates, parabens, phthalates, or formaldehyde-releasing agents, and containing less than 1% synthetic fragrance, it fits clean-beauty routines and is gluten-free, vegan, and cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the Cloud Mascara create dramatic volume without clumps?\u003c\/h3\u003e\n\u003cp\u003eThe specially shaped Cloud Mascara wand and flexible, lightweight formula work together to build volume in layers while keeping lashes separated. Instead of a heavy paste, the texture allows multiple coats without stiffness or stickiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCloud wand design coats from base to tip for even volume\u003c\/li\u003e\n  \u003cli\u003eBuildable formula lets you layer for intensity without clumping\u003c\/li\u003e\n  \u003cli\u003eFlexible finish holds shape while keeping lashes glossy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it smudge, flake, or ruin my curl during the day?\u003c\/h3\u003e\n\u003cp\u003eSweed’s Cloud Mascara is formulated to resist flaking and smudging while maintaining a lightweight feel on lashes. It’s water-resistant so it endures humidity and daily wear, yet it isn’t fully waterproof, making removal gentler on delicate lashes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFlake-free formula keeps eyes clean throughout the day\u003c\/li\u003e\n  \u003cli\u003eWater-resistant performance for everyday activities\u003c\/li\u003e\n  \u003cli\u003eHolds curl without stiffening or crisp residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and remove it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply with a gentle wiggle motion from the lash base to the tips, layering to build volume. To remove, warm water and light pressure dissolve the formula—no aggressive scrubbing needed—so lashes stay healthy and intact.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWiggle wand at the base, sweep upward to lengthen and separate\u003c\/li\u003e\n  \u003cli\u003eLayer while still slightly wet for added volume and fan effect\u003c\/li\u003e\n  \u003cli\u003eRinse with warm water or use a mild cleanser—no tugging required\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this mascara a clean and cruelty-free choice?\u003c\/h3\u003e\n\u003cp\u003eSweed prioritizes clean ingredients and professional performance: Cloud Mascara avoids common harmful additives while remaining PETA-friendly and vegan. The formula is crafted to meet makeup artists’ standards without compromising on safety or efficacy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates (SLS, SLES), parabens, formaldehydes, phthalates and more\u003c\/li\u003e\n  \u003cli\u003eContains less than 1% synthetic fragrance and is gluten-free\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free, formulated for pro-level results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Sweed Cloud Mascara suits anyone seeking a clean-beauty mascara that delivers high-impact volume and length with natural-feeling lashes—ideal for makeup lovers who want dramatic results without flakes, artists who need buildable coverage, and everyday users who prefer formulas that remove easily and avoid harsh ingredients.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax), Hydrogenated Olive Oil Stearyl Esters, Isododecane, Alcohol Denat., Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Aminomethyl Propanediol, Candelilla Cera (Euforbia Cerifera (Candelilla) Wax), Panthenol, Phenoxyethanol, Polyvinyl Alcohol, VP\/VA Copolymer, Chlorphenesin, Ascorbyl Palmitate, Iron Oxides (CI 77499).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Sweed Cloud Mascara waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — it’s water-resistant but not fully waterproof, so it resists smudging yet removes easily with warm water.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula avoids common irritants and is clean and gluten-free, but patch testing is recommended for very sensitive eyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Sweed","offers":[{"title":"Default Title","offer_id":51487753502953,"sku":"B0CVBMGSWT","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/sweed-cloud-mascara-front-tube.jpg?v=1783290446","url":"https:\/\/cervaaustralia.com\/products\/sweed-cloud-mascara-black-0-4-oz-volumizing-flake-free-water-resistant","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}