{"product_id":"sun-bum-blonde-purple-shampoo-10-oz-violet-toning-shampoo-for-blonde-moisturizing-color-friendly","title":"Sun Bum Blonde Purple Shampoo 10 oz — Violet Toning Shampoo for Blonde, Moisturizing \u0026 Color-Friendly","description":"\u003cp\u003e\u003cstrong\u003eSun Bum Blonde Purple Shampoo is a violet-toning, moisturizing shampoo that gently cleanses and neutralizes brassiness in natural and color-treated blonde hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight formula combines blue spirulina and violet extract to lift warm undertones while replenishing moisture lost from sun, styling, and color processes. Designed to be color-friendly and sulfate- and paraben-free, the shampoo helps maintain brighter, fresher-looking blonde between salon visits without stripping or over-drying strands.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce brassiness and keep blonde tones cooler?\u003c\/h3\u003e\n\u003cp\u003eThe violet pigments counteract yellow and orange tones, balancing warmth for a cleaner, cooler blonde. Regular use helps maintain a more neutral shade so highlights and bleached sections look fresher and less brassy over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet extract deposits temporary toning pigments to neutralize warm undertones.\u003c\/li\u003e\n  \u003cli\u003eBlue spirulina supports brighter-looking hair without harsh chemicals.\u003c\/li\u003e\n  \u003cli\u003eSafe for both natural and color-treated blondes when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry out my hair or strip my color?\u003c\/h3\u003e\n\u003cp\u003eSun Bum formulated this shampoo to cleanse gently while delivering moisture, so it avoids the drying that stronger clarifying products can cause. It is labeled color-friendly and is free of sulfates and parabens, helping protect dyed hair from premature fading.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild surfactants remove buildup without aggressive stripping.\u003c\/li\u003e\n  \u003cli\u003eMoisturizing ingredients help prevent the brittle feel associated with toning shampoos.\u003c\/li\u003e\n  \u003cli\u003eFollow with a moisturizing conditioner or the matching Blonde Purple Conditioner for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use the Sun Bum Blonde Purple Shampoo?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on how quickly your hair develops warm tones and how porous your color is; most users apply it once or twice weekly. For very brassy hair, a short application of a few minutes can boost toning, while lighter maintenance may only need a quick lather and rinse.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–2 times per week for routine toning and brightness maintenance.\u003c\/li\u003e\n  \u003cli\u003eLeave in for 2–5 minutes for stronger toning effect if needed.\u003c\/li\u003e\n  \u003cli\u003eAlternate with a gentle daily shampoo to avoid over-depositing pigment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat routine pairs best with this shampoo for healthy blonde hair?\u003c\/h3\u003e\n\u003cp\u003eCombine the Blonde Purple Shampoo with a hydrating conditioner and occasional nourishing treatments to keep hair resilient and luminous. Protecting hair from UV exposure and using color-safe styling products will extend the life of your tone and color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFollow with Sun Bum Blonde Purple Conditioner to lock in moisture and tone.\u003c\/li\u003e\n  \u003cli\u003eUse a leave-in UV protectant or heat protectant when styling in the sun.\u003c\/li\u003e\n  \u003cli\u003eInclude a weekly deep-conditioning mask if hair is chemically treated or very dry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Sun Bum Blonde Purple Shampoo is formulated for people with natural blonde, highlighted, balayage, or chemically lightened hair who want a gentle, moisturizing option to combat brassiness. It’s a practical choice for anyone seeking brighter, cooler blonde shades without harsh ingredients, especially those exposed to sun, salt, and frequent styling.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ewater, sodium C14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, viola odorata leaf extract, spirulina platensis extract, musa sapientum (banana) fruit extract, musa sapientum (banana) flower extract, musa sapientum (banana) leaf extract, musa sapientum (banana) peel extract, musa sapientum (banana) pulp extract, helianthus annuus (sunflower) extract, acrylates copolymer, butylene glycol, glycol distearate, methyl gluceth-10, fragrance, PEG-120 methyl glucose dioleate, polyquaternium 10, polyquaternium-7, sodium cocoyl isethionate, tetrasodium glutamate diacetate, methylchloroisothiazolinone, methylisothiazolinone, ext. violet 2\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated blonde hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated to be color-friendly, sulfate- and paraben-free, so it gently tones without aggressively stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the shampoo in for toning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave it in 2–5 minutes for stronger toning; shorter rinses work for maintenance and lighter neutralizing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Sun Bum","offers":[{"title":"Default Title","offer_id":51486268686569,"sku":"B08KRC85TP","price":62.12,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/sun-bum-blonde-purple-shampoo-front-bottle.jpg?v=1783213366","url":"https:\/\/cervaaustralia.com\/products\/sun-bum-blonde-purple-shampoo-10-oz-violet-toning-shampoo-for-blonde-moisturizing-color-friendly","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}