{"product_id":"shu-uemura-art-of-hair-urban-moisture-deep-hydration-shampoo-10-fl-oz-sulfate-free-frizz-control","title":"shu uemura art of hair Urban Moisture Deep Hydration Shampoo, 10 fl oz — sulfate-free, frizz control","description":"\u003cp\u003e\u003cstrong\u003eshu uemura art of hair Urban Moisture Deep Hydration Shampoo is a nourishing hydrating cleanser formulated with Japanese-sourced moringa oil and red algae to remove buildup, reduce frizz, and restore shine to dry hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for dry, dull, or environmentally stressed hair, this sulfate-free shampoo focuses on delivering moisture without weighing strands down. The formula combines moringa oil—rich in nutrients and antioxidants—with red micro-algae to support hair surface hydration and resilience. It cleanses impurities and urban pollutants while preparing hair to better retain moisture from follow-up conditioners or masks.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo hydrate without leaving hair greasy?\u003c\/h3\u003e\n\u003cp\u003eThe Urban Moisture shampoo uses lightweight moringa oil to replenish lipids and a red algae extract to support cuticle health, offering moisture that absorbs rather than sits on the surface. The balanced formula clears buildup so hydration penetrates the fiber rather than merely coating it.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight moringa oil nourishes without heavy residue\u003c\/li\u003e\n  \u003cli\u003eRed micro-algae supports cellular hydration for lasting softness\u003c\/li\u003e\n  \u003cli\u003eCleansing agents remove pollutants so moisture can penetrate\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help frizz and improve shine for dry, color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is color-safe and formulated to smooth the hair surface, which reduces friction and frizz while enhancing reflective shine. By restoring moisture balance and supporting cuticle integrity, hair appears glossier and feels softer after regular use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe formulation protects dyed hair vibrancy\u003c\/li\u003e\n  \u003cli\u003eCuticle-smoothing ingredients reduce frizz and flyaways\u003c\/li\u003e\n  \u003cli\u003eImproved surface reflectivity enhances natural shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results in my routine?\u003c\/h3\u003e\n\u003cp\u003eApply a quarter-size amount to wet hair, working from mid-lengths to ends, then rinse thoroughly. For extra nourishment, follow with a conditioner or the matching Urban Moisture mask and leave-on treatments as needed to lock in hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a small amount on wet hair; lather and rinse well\u003c\/li\u003e\n  \u003cli\u003ePair with Urban Moisture conditioner or mask for deeper hydration\u003c\/li\u003e\n  \u003cli\u003eUse 2–3 times weekly for dry hair, or every wash for maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients are in the formula and what do they do?\u003c\/h3\u003e\n\u003cp\u003eThe formula highlights Japanese-sourced moringa oil and red micro-algae extract alongside gentle cleansing agents. Moringa oil brings antioxidants and pollution-deflecting properties, while red algae supplies vitamins and amino acids to support future hydration; together they cleanse and condition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoringa oil: nutrient-dense extract that nourishes and helps protect hair\u003c\/li\u003e\n  \u003cli\u003eRed micro-algae: minerals and amino acids that support hydration capacity\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants: cleanse without stripping essential moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: shu uemura art of hair Urban Moisture Deep Hydration Shampoo suits anyone with dry, thirsty, or pollution-exposed hair seeking a professional-grade, color-safe cleanser that prioritizes lightweight hydration. It works well for all textures—from fine to coarse—when your hair needs moisture restoration, frizz control, and enhanced shine without heaviness. If your routine includes regular heat styling, color treatments, or you live in an urban environment, this shampoo helps reset hair’s moisture balance and prepares strands for conditioning and styling products.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e1165755 H - INGREDIENTS: AQUA \/ WATER \/ EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • LAURETH-5 CARBOXYLIC ACID • COCAMIDE MIPA • GLYCERIN • AMODIMETHICONE • SODIUM CHLORIDE • POLYQUATERNIUM-10 • SODIUM LAURYL SULFATE • PPG-5-CETETH-20 • SODIUM BENZOATE • SODIUM HYDROXIDE • CITRIC ACID • PEG-55 PROPYLENE GLYCOL OLEATE • PROPYLENE GLYCOL • SALICYLIC ACID • PEG-60 HYDROGENATED CASTOR OIL • TOCOPHEROL • GLYCINE SOJA OIL \/ SOYBEAN OIL • ALCOHOL • HEXYL CINNAMAL • HYDROXYCITRONELLAL • CARAMEL • SAFFLOWER GLUCOSIDE • GENTIANA LUTEA ROOT EXTRACT • CORALLINA OFFICINALIS EXTRACT • PHENOXYETHANOL • MORINGA OLEIFERA SEED EXTRACT • SODIUM CITRATE • PARFUM \/ FRAGRANCE (F.I.L. N70016104\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and designed to cleanse while preserving color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the Urban Moisture shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it every wash for dry hair or 2–3 times weekly; follow with conditioner or mask for deeper hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"shu uemura art of hair","offers":[{"title":"Default Title","offer_id":51487831982313,"sku":"B01LSSJ4R2","price":154.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/shu-uemura-art-of-hair-urban-moisture-shampoo-front-pack.jpg?v=1783292881","url":"https:\/\/cervaaustralia.com\/products\/shu-uemura-art-of-hair-urban-moisture-deep-hydration-shampoo-10-fl-oz-sulfate-free-frizz-control","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}