{"product_id":"shu-uemura-art-of-hair-umou-hold-hair-cream-3-4-fl-oz-lightweight-strong-hold-natural-shine","title":"shu uemura art of hair Umou Hold Hair Cream - 3.4 fl oz lightweight strong hold, natural shine","description":"\u003cp\u003e\u003cstrong\u003eShu Uemura Art of Hair Umou Hold Hair Cream is a lightweight styling cream that delivers strong, long-lasting hold with subtle dimension and natural shine for polished and slicked-back looks.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional-grade styling cream is formulated to secure styles without stiffness or heavy residue. Lightweight in texture, it smooths flyaways, defines shape and leaves a natural sheen so hairstyles look controlled yet flexible. Easy to work in damp or dry hair, the cream adapts to short, medium and longer lengths and rinses clean.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cream create a polished, slicked-back style?\u003c\/h3\u003e\n\u003cp\u003eThe Umou Hold Hair Cream combines a firm yet flexible hold with a smoothing base that tames frizz and aligns strands for a sleek finish. It allows you to sculpt hair into place and brush through for a tidy, glossy appearance without crunchy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStrong, long-lasting hold keeps styles intact throughout the day.\u003c\/li\u003e\n  \u003cli\u003eLightweight emulsion smooths flyaways for a refined surface.\u003c\/li\u003e\n  \u003cli\u003eBrushable finish means styles maintain movement and look natural.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product weigh my hair down or leave residue?\u003c\/h3\u003e\n\u003cp\u003eNo—Umou Hold Hair Cream is formulated to avoid heaviness and residue common in heavy pomades. It disperses thinly when warmed between the palms, coating strands lightly to preserve volume while providing control.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-greasy texture that distributes evenly through hair.\u003c\/li\u003e\n  \u003cli\u003eMaintains light feel so shorter styles don’t collapse and longer hair stays airy.\u003c\/li\u003e\n  \u003cli\u003eRinses clean in a normal wash without sticky buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this cream for best results on different hair types?\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between your hands before applying to damp or dry hair to activate the creamy texture. For finer hair use sparingly to prevent flattening; for thicker or coarser hair, increase slightly and focus on the roots and mid-lengths for shape and control.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDamp hair: smooth through and comb for a sleek, polished appearance.\u003c\/li\u003e\n  \u003cli\u003eDry hair: apply to shape and refine finished styles or tame frizz.\u003c\/li\u003e\n  \u003cli\u003eShort hair: use fingertip application for precise sculpting; longer hair: distribute with a brush for slicked-back looks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat finish and styling versatility can I expect?\u003c\/h3\u003e\n\u003cp\u003eExpect a natural, healthy-looking shine rather than a high-gloss or greasy sheen. The formula adds subtle dimension so styles appear textured and intentional, not flat. It supports classic slicked-back looks as well as more structured, modern shapes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNatural shine enhances hair health appearance without artificial gloss.\u003c\/li\u003e\n  \u003cli\u003eSubtle dimensionality adds depth to layered or tapered cuts.\u003c\/li\u003e\n  \u003cli\u003eWorks as a finishing product or as a shaping aid during styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Shu Uemura Art of Hair Umou Hold Hair Cream is ideal for anyone wanting a professional, controlled finish—men and women seeking slicked-back styles, polished workday looks, or textured shaping without stiffness. It suits fine to thick hair when used in appropriate amounts and is a useful tool for stylists and at-home grooming alike.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER • DIMETHICONE • PEG-40 HYDROGENATED CASTOR OIL • VP\/VA COPOLYMER • PPG-5-CETETH-20 • STEARYL ALCOHOL • C20-40 ALKYL STEARATE • PETROLATUM • TRIBEHENIN • CERA ALBA \/ BEESWAX • BUTYLENE GLYCOL • PEG-150 PENTAERYTHRITYL TETRASTEARATE • PHENOXYETHANOL • CELLULOSE GUM • CAPRYLYL GLYCOL • SORBIC ACID • ETHYLHEXYLGLYCERIN • DISODIUM EDTA • LIMONENE • POTATO STARCH MODIFIED • BENZYL BENZOATE • ALPHA-ISOMETHYL IONONE • PROPYLENE GLYCOL • LINALOOL • HEXYL CINNAMAL • CITRAL • BENZYL ALCOHOL • CITRONELLOL • SORBITOL • CAMELLIA SINENSIS LEAF EXTRACT • TOCOPHEROL • CITRIC ACID • SODIUM HYDROXIDE • ASCORBIC ACID • PARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Umou Hold Hair Cream on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Emulsify a small amount, work through damp hair, then comb or air-dry for a smooth, controlled finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product make my hair look greasy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It gives natural shine without greasiness when applied sparingly and warmed between the palms.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"shu uemura art of hair","offers":[{"title":"Default Title","offer_id":51487825068265,"sku":"B08HVSTVCK","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/shu-umou-hold-cream-front-packaging.jpg?v=1783292660","url":"https:\/\/cervaaustralia.com\/products\/shu-uemura-art-of-hair-umou-hold-hair-cream-3-4-fl-oz-lightweight-strong-hold-natural-shine","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}