{"product_id":"shu-uemura-art-of-hair-ultimate-reset-extreme-repair-shampoo-japanese-rice-extract-strengthens-hydrates","title":"shu uemura art of hair Ultimate Reset Extreme Repair Shampoo — Japanese rice extract, strengthens \u0026 hydrates","description":"\u003cp\u003e\u003cstrong\u003eShu Uemura Art of Hair Ultimate Reset Extreme Repair Shampoo is a gentle, repairing cleanser formulated with Japanese rice extract to deeply hydrate, strengthen, and reduce breakage in very dry, damaged hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo is designed for hair weakened by bleaching, frequent coloring, and heat styling. The formula combines mild surfactants with Japanese-sourced rice extract to remove impurities while replenishing moisture and reinforcing strands. It’s safe for color-treated hair and aims to improve manageability and texture without adding excess weight.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo repair very dry, damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on rebuilding and moisturizing weakened fiber rather than only surface smoothing. Rice extract supplies conditioning agents that help fill and seal damaged cuticles, while gentle cleansing preserves natural oils so hair can recover more quickly.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eJapanese rice extract for deep conditioning and cuticle support\u003c\/li\u003e\n\u003cli\u003eMild cleansers that avoid stripping essential moisture\u003c\/li\u003e\n\u003cli\u003eTargets breakage and split-end appearance over continued use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep my color looking fresh?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo is formulated to be safe for color-treated hair, removing grime and product buildup without accelerating color fade. By protecting the hair’s hydration barrier, it helps maintain vibrancy and shine between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColor-safe surfactant system suitable for treated hair\u003c\/li\u003e\n\u003cli\u003eHydration that reduces dulling and color washout\u003c\/li\u003e\n\u003cli\u003eUse regularly to preserve tone and luster\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly, apply a small amount to the scalp and lengths, then massage to activate the conditioning agents and rinse. For intensive care, shampoo twice: first to remove buildup, second to treat and nourish the strands.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to wet hair; focus on scalp and mid-lengths to ends\u003c\/li\u003e\n\u003cli\u003eMassage gently to distribute rice extract benefits\u003c\/li\u003e\n\u003cli\u003eRepeat washing for extra hydration if hair is very damaged\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this help reduce breakage and split ends?\u003c\/h3\u003e\n\u003cp\u003eThe product is formulated to fortify hair and improve elasticity so it resists snapping and splitting. While a shampoo cannot permanently repair split ends, consistent use supports strand strength and lowers the rate of new breakage.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStrengthening action reduces mechanical breakage during styling\u003c\/li\u003e\n\u003cli\u003eImproves manageability to minimize tangling and friction\u003c\/li\u003e\n\u003cli\u003eWorks best with complementary conditioners and treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ideal for people with dry, very damaged or chemically treated hair who want a restorative daily cleanser that prioritizes moisture and strength. It’s suitable for those who color, bleach, or heat-style frequently and need a gentle formula that protects color while improving hair texture and resilience. Pair with a matching conditioner or mask from the Ultimate Reset line for fuller repair benefits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e1152842 U - INGREDIENTS: AQUA \/ WATER \/ EAU • SODIUM LAURETH SULFATE • SODIUM CHLORIDE • COCAMIDOPROPYL BETAINE • DIMETHICONE • CITRIC ACID • HEXYLENE GLYCOL • GLYCERIN • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • PEG-100 STEARATE • STEARETH-6 • PHENOXYETHANOL • COCO-BETAINE • TRIDECETH-3 • CI 77891 \/ TITANIUM DIOXIDE • COCOS NUCIFERA OIL \/ COCONUT OIL • BENZYL ALCOHOL • BENZYL SALICYLATE • 2-OLEAMIDO-1,3-OCTADECANEDIOL • SAFFLOWER GLUCOSIDE • LINALOOL • LIMONENE • ACETIC ACID • FUMARIC ACID • BUTYLENE GLYCOL • HYDROLYZED RICE EXTRACT • TOCOPHEROL • SODIUM CITRATE • PARFUM \/ FRAGRANCE (F.I.L. N299250\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is safe for color-treated hair and helps preserve vibrancy while gently cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Ultimate Reset Extreme Repair Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as often as needed; for very damaged hair, shampoo twice per wash and combine with a conditioner or mask for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"shu uemura art of hair","offers":[{"title":"Default Title","offer_id":51487660769513,"sku":"B07D6QK96J","price":154.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/shu-uemura-bottle-front.jpg?v=1783286451","url":"https:\/\/cervaaustralia.com\/products\/shu-uemura-art-of-hair-ultimate-reset-extreme-repair-shampoo-japanese-rice-extract-strengthens-hydrates","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}