{"product_id":"shiseido-sports-bb-cream-spf-50-medium-30-ml-quick-dry-sweat-activated-water-resistant-coverage","title":"Shiseido Sports BB Cream SPF 50+ — Medium 30 mL, Quick-Dry Sweat-Activated, Water-Resistant Coverage","description":"\u003cstrong\u003eShiseido Sports BB Cream SPF 50+ in Medium is a quick-drying, sweat-activated BB protector that blends lightweight coverage with high UVA\/UVB defense for all-day outdoor wear.\u003c\/strong\u003e\n\n\u003cp\u003eThis compact 30 mL tube combines cosmetics and sun protection into a single step designed for active lifestyles. The formula uses SuperVeil UV360 to spread evenly and WetForce technology to become more protective when exposed to perspiration or water, helping makeup stay in place while guarding skin from UV exposure. Lightweight pigments give a natural, contoured finish while ingredients such as ProfenseCL and licorice extract support skin tone and resilience.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this BB cream resist sweat and stay put during exercise?\u003c\/h3\u003e\n\u003cp\u003eThe product is engineered to dry quickly and interact with moisture to firm its UV shield and reduce makeup migration. WetForce technology strengthens the protective film when it contacts water or perspiration, while the formula’s fast-dry texture minimizes stickiness and running makeup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eQuick-dry base reduces tackiness and transfer.\u003c\/li\u003e\n  \u003cli\u003eWetForce activates on contact with water or sweat to boost protection.\u003c\/li\u003e\n  \u003cli\u003eLightweight pigments settle into skin for a natural, non-cakey look.\u003c\/li\u003e\n  \u003cli\u003eResistant finish helps cosmetics stay in place during movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat level of sun protection and skin benefits does it provide?\u003c\/h3\u003e\n\u003cp\u003eWith SPF 50+ and broad-spectrum filtering, the cream defends against UVA and UVB exposure; SuperVeil UV360 enhances even coverage for multi-angle protection. Active skincare ingredients target uneven tone and future signs of aging without weighing the skin down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh SPF 50+ broad-spectrum coverage for daily outdoor activities.\u003c\/li\u003e\n  \u003cli\u003eProfenseCL helps protect against environmental factors linked to uneven tone and loss of firmness.\u003c\/li\u003e\n  \u003cli\u003eLicorice extract addresses dark spots and supports brightness.\u003c\/li\u003e\n  \u003cli\u003eMoisturizing components suit skin that sweats, preventing dryness under activity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results and activate WetForce?\u003c\/h3\u003e\n\u003cp\u003eUse as the final step in your morning routine: shake the tube, dispense an appropriate amount, and smooth evenly over the face. To trigger the WetForce boost, expose treated skin to water for about 15 minutes or let perspiration build for roughly 30 minutes; normal daily movement and humidity will also help set the finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake well before use to ensure uniform texture.\u003c\/li\u003e\n  \u003cli\u003eApply as the last skincare\/cosmetic step for full protection.\u003c\/li\u003e\n  \u003cli\u003eSmooth evenly with palms or a brush for natural coverage.\u003c\/li\u003e\n  \u003cli\u003eReapply after prolonged water exposure or heavy perspiration as needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it clog pores or feel heavy on skin?\u003c\/h3\u003e\n\u003cp\u003eThe formulation is non-comedogenic and designed for activity-focused wear, prioritizing a light, breathable feel. Its quick-dry, non-sticky finish aims to reduce buildup while delivering cosmetic coverage and broad-spectrum protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic for reduced risk of pore blockage.\u003c\/li\u003e\n  \u003cli\u003eLightweight texture avoids a thick, greasy film.\u003c\/li\u003e\n  \u003cli\u003eNatural, contoured coverage without heavy layering.\u003c\/li\u003e\n  \u003cli\u003eSuitable as a multipurpose protector and cosmetic base.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Shiseido Sports BB Cream SPF 50+ in Medium is intended for people who want a single-step product that blends sun protection, light cosmetic coverage, and sweat-resistance—particularly useful for outdoor athletes, commuters, and anyone spending extended time in sunlight who prefers a natural finish. It fits well into a Japanese-style multi-step routine as the protective final step and suits those who prioritize fast-drying, non-sticky textures with broad-spectrum defense.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eACTIVE INGREDIENTS: Purpose OCTINOXATE 4.9%, Sunscreen TITANIUM DIOXIDE 15.0%, Sunscreen; INACTIVE INGREDIENTS: DIMETHICONE, SILICA, BIS-PEG-18 METHYL ETHER DIMETHYL SILANE, ISODODECANE, TRIMETHYLSILOXYSILICATE, SD ALCOHOL 40-B, TRIMETHYLSILOXYSILICATE\/DIMETHICONOL CROSSPOLYMER, ISOPROPYL MYRISTATE, ALUMINUM HYDROXIDE, PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE, STEARIC ACID, ISOSTEARIC ACID, DEXTRIN PALMITATE, DISTEARDIMONIUM HECTORITE, BIS-BUTYLDIMETHICONE POLYGLYCERYL-3, LAUROYL LYSINE, PEG\/PPG-14\/7 DIMETHYL ETHER, PCA DIMETHICONE, PHYTOSTERYL\/OCTYLDODECYL LAUROYL GLUTAMATE, PHYTOSTERYL MACADAMIATE, LECITHIN, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, SUCROSE TETRASTEARATE TRIACETATE, POLYMETHYLSILSESQUIOXANE, TALC, METHYL METHACRYLATE CROSSPOLYMER, ALUMINA, POLYSILICONE-2, TRIETHOXYCAPRYLYLSILANE, HYDROGEN DIMETHICONE, TOCOPHEROL, BHT, ETHYLPARABEN, FRAGRANCE, TITANIUM DIOXIDE, IRON OXIDES, MICA\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply during outdoor activity?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply after heavy sweating, towel drying, or prolonged water exposure; otherwise follow standard reapplication every two hours when in continuous sun.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under makeup or alone?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as the final skincare step; it can be worn alone for light coverage or under additional makeup if desired.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":51487730401513,"sku":"B07RQWC4VQ","price":121.83,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/shiseido-sports-bb-front-tube.jpg?v=1783289551","url":"https:\/\/cervaaustralia.com\/products\/shiseido-sports-bb-cream-spf-50-medium-30-ml-quick-dry-sweat-activated-water-resistant-coverage","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}