{"product_id":"sheglam-hydrating-cream-full-coverage-foundation-balm-wheat-long-wear-hydrating-cream-to-matte-finish","title":"SHEGLAM Hydrating Cream Full Coverage Foundation Balm — Wheat, long-wear hydrating cream-to-matte finish","description":"\u003cp\u003e\u003cstrong\u003eSHEGLAM Hydrating Cream Full Coverage Foundation Balm in Wheat is a creamy, high-coverage foundation balm designed to conceal, hydrate, and provide long-lasting matte finish for dry and sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis rich foundation balm combines moisturizing ingredients with concentrated pigments to deliver even, full coverage without feeling heavy. Formulated to resist oil and sweat through a fine pre-mixed powder system, the formula transforms on contact for a matte, photo-ready finish. It is talc-free, alcohol-free, and formulated to suit sensitive skin types while remaining cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this foundation deliver full coverage without feeling greasy?\u003c\/h3\u003e\n\u003cp\u003eThe balm uses a high-pigment creamy base that spreads smoothly and blurs imperfections, then finishes matte thanks to an alkyl silicone treatment that changes texture on skin contact. The result is opaque coverage that sits comfortably without excess shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh-concentration pigments for one-swipe coverage\u003c\/li\u003e\n  \u003cli\u003eAlkyl silicone treatment creates a non-greasy matte finish\u003c\/li\u003e\n  \u003cli\u003eCream-to-matte transformation for smooth application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay in place throughout a busy day?\u003c\/h3\u003e\n\u003cp\u003eThe balm includes a 10–25 micron pre-mixed powder system using amino acid wrapping technology that helps resist oil and sweat. This engineered powder reduces transfer and fading, so your complexion looks consistent from morning to evening without constant touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAmino acid wrapping technology improves wear resistance\u003c\/li\u003e\n  \u003cli\u003eFine pre-mixed powder reduces shine and fading\u003c\/li\u003e\n  \u003cli\u003eFormulated to limit transfer while maintaining a natural appearance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for dry or sensitive skin types?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is hydrating and free from talc and alcohol, with non-allergenic ingredients to minimize irritation. Its creamy texture provides moisture while the matte finish prevents a cakey look, making it comfortable on drier complexions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTalc-free and alcohol-free formulation\u003c\/li\u003e\n  \u003cli\u003eNon-allergenic ingredients designed for sensitivity\u003c\/li\u003e\n  \u003cli\u003eHydrating base avoids flaking on dry skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply the balm for the best, most even coverage?\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount on the back of your hand, then apply with a dense brush, sponge, or fingertips and blend outward from the center of the face. Layer selectively on areas that need extra coverage for a natural, seamless finish without heaviness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm and press product onto skin for even distribution\u003c\/li\u003e\n  \u003cli\u003eUse a dense brush or damp sponge for full, smooth coverage\u003c\/li\u003e\n  \u003cli\u003eBuild in thin layers to avoid cakiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The SHEGLAM Hydrating Cream Full Coverage Foundation Balm in Wheat is ideal for those with dry to combination or sensitive skin who want high-coverage, long-wear makeup without a greasy feel. It suits anyone seeking a cruelty-free, talc- and alcohol-free foundation that hydrates while delivering a polished, matte complexion. If you prefer buildable, cream-to-matte formulas that perform throughout the day, this balm is designed with those needs in mind.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHIGH COVERAGE: Get a flawless high-coverage finish in an instant\u003c\/li\u003e\n  \u003cli\u003eNON-GREASY FORMULA: Using an alkyl silicone treatment, this powder transforms after contact with the skin for a matte high-pigment coverage\u003c\/li\u003e\n  \u003cli\u003eLONG-LASTING ANTIOXIDANT FORMULA: 10-25 micron pre-mixed powder using amino acid wrapping technology to resist oil and sweat for makeup that stays without dulling\u003c\/li\u003e\n  \u003cli\u003eSUITABLE FOR SENSITIVE SKIN: Talc-free, alcohol-free, non-allergenic ingredients\u003c\/li\u003e\n  \u003cli\u003eCRUELTY-FREE: Leaping Bunny Certified\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eINGREDIENTS: WATER \/ AQUA, CYCLOPENTASILOXANE, GLYCERIN, DIPHENYLSILOXY PHENYL TRIMETHICONE, BUTYLENE GLYCOL, CAPRYLYL METHICONE, CETYL ETHYLHEXANOATE, CYCLOHEXASILOXANE, HYDROGENATED POLYISOBUTENE, POLYGLYCERYL-3 DIISOSTEARATE, TRIMETHYLSILOXYSILICATE, SYNTHETIC WAX, DIMETHICONE, ISOPENTYLDIOL, POLYGLYCERYL-2 ISOSTEARATE\/DIMER DILINOLEATE COPOLYMER, HDI\/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, C30-45 ALKYL METHICONE, CETYL PEG\/PPG-10\/1 DIMETHICONE, SODIUM CHLORIDE, C30-45 OLEFIN, ALUMINUM HYDROXIDE, ACRYLATES\/DIMETHICONE COPOLYMER, PHENOXYETHANOL, MICA, SODIUM STEAROYL GLUTAMATE, DISTEARDIMONIUM HECTORITE, SORBITAN ISOSTEARATE, HYDROXYAPATITE, MICROCRYSTALLINE WAX \/ CERA MICROCRISTALLINA, EUPHORBIA CERIFERA (CANDELILLA) WAX \/ CANDELILLA CERA, TOCOPHERYL ACETATE, ETHYLHEXYLGLYCERIN, CALCIUM CARBONATE, DISODIUM EDTA, FRAGRANCE \/ PARFUM, FUCUS VESICULOSUS EXTRACT, SODIUM HYALURONATE, CITRUS RETICULATA (TANGERINE) FRUIT EXTRACT \/ CITRUS RETICULATA FRUIT EXTRACT, SILICA, 1,2-HEXANEDIOL, HYDROXYACETOPHENONE, BETA-GLUCAN, MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492, CI 77491, CI 77499).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this foundation suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is talc-free, alcohol-free, and contains non-allergenic ingredients designed for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the coverage last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The amino acid-wrapped powder helps resist oil and sweat, extending wear for most of the day with minimal touch-ups.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"SHEGLAM","offers":[{"title":"Default Title","offer_id":51486324818153,"sku":"B0BRHPVSP8","price":64.59,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/sheglam-foundation-balm-front-packaging-wheat.jpg?v=1783216177","url":"https:\/\/cervaaustralia.com\/products\/sheglam-hydrating-cream-full-coverage-foundation-balm-wheat-long-wear-hydrating-cream-to-matte-finish","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}