{"product_id":"rimmel-stay-matte-liquid-lip-color-820-heartbeat-vivid-long-wear-matte-kiss-proof-12-hour-wear","title":"Rimmel Stay Matte Liquid Lip Color – 820 Heartbeat vivid long‑wear matte, kiss‑proof 12‑hour wear","description":"\u003cp\u003e\u003cstrong\u003eRimmel London Stay Matte Liquid Lip Color in 820 Heartbeat is a long‑wearing, full‑coverage liquid lipstick that gives a comfortable, kiss‑proof matte finish for up to 12 hours.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight liquid lipstick from Rimmel delivers high‑intensity pigment in a single stroke, creating a bold matte look without feeling heavy. The vegan formula is designed to resist smudging and moisture, making it suitable for busy days, events, or travel. Shade 820 Heartbeat offers a vivid color payoff ideal for statement looks and everyday confidence.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will the color stay on during a busy day?\u003c\/h3\u003e\n\u003cp\u003eThis formula is built for extended wear and resists transfer so your lip color lasts through most daily activities. While individual results vary with eating and rubbing, the product is formulated to remain visible and matte for many hours.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 12 hours of wear under typical conditions\u003c\/li\u003e\n  \u003cli\u003eTouch‑proof and kiss‑proof finish to reduce transfer\u003c\/li\u003e\n  \u003cli\u003eWaterproof formulation helps maintain color through light moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get an even, full‑coverage application?\u003c\/h3\u003e\n\u003cp\u003eApply directly from the doe‑foot applicator for an even layer and full pigment in one sweep. For precise edges, use the applicator tip to outline the cupid’s bow and corners, then fill in the rest with a single, steady motion.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart at the center and swipe outward for even coverage\u003c\/li\u003e\n  \u003cli\u003eUse a thin second layer if you want deeper intensity\u003c\/li\u003e\n  \u003cli\u003eAllow a few seconds to set before pressing lips together\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it feel drying on my lips and how comfortable is it to wear?\u003c\/h3\u003e\n\u003cp\u003eDespite the matte finish, the formula is designed to feel lightweight rather than heavy or cakey. It provides a comfortable wear for long periods, although pairing with a hydrating base can help if you have very dry lips.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight texture minimizes tightness\u003c\/li\u003e\n  \u003cli\u003eWorks well over a thin lip balm or primer for extra comfort\u003c\/li\u003e\n  \u003cli\u003eVegan formulation avoids common heavy waxes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I remove it without excess rubbing?\u003c\/h3\u003e\n\u003cp\u003eBecause the formula is long‑wearing and waterproof, efficient removal needs a reliable makeup remover. Oil‑based cleansers or micellar water formulated for long‑wear makeup will dissolve the pigment faster with gentle wiping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse oil or balm removers for quickest results\u003c\/li\u003e\n  \u003cli\u003eSoak a cotton pad briefly to avoid repeated rubbing\u003c\/li\u003e\n  \u003cli\u003eFollow with a gentle lip balm to restore moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Rimmel London Stay Matte Liquid Lip Color 820 Heartbeat is suited to anyone who wants a bold matte lip that holds up through a full day or night without constant touch‑ups. Choose this if you prefer high‑pigment, lightweight formulas with a kiss‑proof finish—ideal for professionals, event attendees, content creators, and everyday wearers who favor vivid, reliable color.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eISODODECANE, POLYETHYLENE, BIS-CARBOXYDECYL DIMETHICONE, C9-12 ALKANE, POLYPROPYLENE, QUATERNIUM-90 SEPIOLITE, PHENYL TRIMETHICONE, TRIMETHYLSILOXYSILICATE, HDI\/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, QUATERNIUM-90 MONTMORILLONITE,COCO-CAPRYLATE\/CAPRATE, SILICA DIMETHYL SILYLATE, PHENOXYETHANOL, CAPRYLYL GLYCOL, PARFUM\/FRAGRANCE,TRIETHOXYCAPRYLYLSILANE, BENZYL BENZOATE, UNDECYLENIC ACID, SILICA, BENZYL SALICYLATE, BENZYL CINNAMATE, LINALOOL, CINNAMYL ALCOHOL, [May Contain\/Peut Contenir\/+\/-:IRON OXIDES (CI 77491, CI 77492, CI 77499), TITANIUM DIOXIDE (CI 77891), D\u0026amp;C RED NO. 7 CALCIUM LAKE (CI 15850), FD\u0026amp;C BLUE NO. 1 ALUMINUM LAKE (CI 42090), FD\u0026amp;C YELLOW NO. 5 ALUMINUM LAKE (CI 19140), MICA, D\u0026amp;C RED NO. 6 BARIUM LAKE (CI 15850)].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Rimmel Stay Matte Liquid Lip Color waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated to be waterproof and resists smudging, helping the color last through light moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I get full coverage in one coat?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the high‑pigment formula delivers full coverage in a single swipe for intense matte color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Rimmel","offers":[{"title":"Default Title","offer_id":51491765846249,"sku":"B072LQYKG5","price":54.94,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/rimmel-stay-matte-front-packaging-820-heartbeat.jpg?v=1783345093","url":"https:\/\/cervaaustralia.com\/products\/rimmel-stay-matte-liquid-lip-color-820-heartbeat-vivid-long-wear-matte-kiss-proof-12-hour-wear","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}