{"product_id":"rimmel-stay-matte-liquid-lip-color-500-fire-starter-vivid-red-lightweight-12-hour-waterproof-matte","title":"Rimmel Stay Matte Liquid Lip Color — 500 Fire Starter Vivid Red, Lightweight 12‑Hour Waterproof Matte","description":"\u003cp\u003e\u003cstrong\u003eRimmel Stay Matte Liquid Lip Color is a lightweight, full-coverage liquid lipstick in shade 500 Fire Starter that delivers a touch-proof, waterproof matte finish that lasts up to 12 hours.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for bold, long-wearing color, this Rimmel London liquid lipstick combines a high-pigment formula with a featherlight feel so lips look richly matte without drying down uncomfortably. The intuitive applicator lays down opaque coverage in a single sweep, and the formula resists smudging and transfer while staying comfortable through the day. Ideal for everyday wear or a statement look, Fire Starter is a vivid red that complements warm and neutral skin tones.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will the color stay put during a busy day?\u003c\/h3\u003e\n\u003cp\u003eThe formula is engineered for extended wear, holding intense color for up to 12 hours under normal activities. It’s water- and touch-resistant so you won’t need frequent touch-ups after eating or light activity. Finish may vary with heavy rubbing or oil-based makeup removers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 12-hour wear time under typical conditions\u003c\/li\u003e\n  \u003cli\u003eResists light water contact and everyday smudging\u003c\/li\u003e\n  \u003cli\u003eMaintains rich pigment without multiple reapplications\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes it feel heavy or dry on the lips?\u003c\/h3\u003e\n\u003cp\u003eRimmel Stay Matte Liquid Lip Color is formulated to be lightweight and comfortable on the lips, avoiding the stiff, cakey feel of some matte lip products. While it sets to a matte finish, the texture keeps flexibility so lips move naturally. For very dry lips, apply a light balm beforehand to smooth the surface for best results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFeatherlight texture that dries to matte without hardness\u003c\/li\u003e\n  \u003cli\u003eFlexible film that moves with natural lip motion\u003c\/li\u003e\n  \u003cli\u003eCompatible with a pre-application balm for extra comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for flawless, even coverage?\u003c\/h3\u003e\n\u003cp\u003eStart with clean, exfoliated lips to allow the product to lay down evenly. Use the tapered applicator to outline the cupid’s bow and define corners, then fill in with a single sweeping stroke for full opacity. For sharper edges, clean up with a concealer brush or pair with a matching lip liner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eExfoliate and moisturize lightly before application\u003c\/li\u003e\n  \u003cli\u003eUse the applicator tip for fine lines and the flat side to fill in\u003c\/li\u003e\n  \u003cli\u003eClean edges with concealer or coordinate with a lip liner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shade suit different skin tones and looks?\u003c\/h3\u003e\n\u003cp\u003eShade 500 Fire Starter is a vivid red designed to be versatile across a variety of complexions, from fair to deeper tones. It can be worn as a classic daytime pop of color or intensified for evening looks. Pair it with neutral eye makeup for a focal-lip appearance or bold eyeliner for a dramatic finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBright red that complements warm and neutral undertones\u003c\/li\u003e\n  \u003cli\u003eWorks for daytime or evening looks depending on styling\u003c\/li\u003e\n  \u003cli\u003eCoordinates easily with minimal eye makeup or bold accents\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want a high-impact matte lip that delivers opaque color in one stroke and stands up to a busy day, Rimmel Stay Matte Liquid Lip Color in 500 Fire Starter is a reliable option. It’s suitable for anyone who prefers a lightweight matte finish with strong staying power—ideal for commuters, professionals, performers, and anyone seeking bold, low-maintenance color.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eISODODECANE, POLYETHYLENE, BIS-CARBOXYDECYL DIMETHICONE, C9-12 ALKANE, POLYPROPYLENE, QUATERNIUM-90 SEPIOLITE, PHENYL TRIMETHICONE, TRIMETHYLSILOXYSILICATE, HDI\/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, QUATERNIUM-90 MONTMORILLONITE,COCO-CAPRYLATE\/CAPRATE, SILICA DIMETHYL SILYLATE, PHENOXYETHANOL, CAPRYLYL GLYCOL, PARFUM\/FRAGRANCE,TRIETHOXYCAPRYLYLSILANE, BENZYL BENZOATE, UNDECYLENIC ACID, SILICA, BENZYL SALICYLATE, BENZYL CINNAMATE, LINALOOL, CINNAMYL ALCOHOL, [May Contain\/Peut Contenir\/+\/-:IRON OXIDES (CI 77491, CI 77492, CI 77499), TITANIUM DIOXIDE (CI 77891), D\u0026amp;C RED NO. 7 CALCIUM LAKE (CI 15850), FD\u0026amp;C BLUE NO. 1 ALUMINUM LAKE (CI 42090), FD\u0026amp;C YELLOW NO. 5 ALUMINUM LAKE (CI 19140), MICA, D\u0026amp;C RED NO. 6 BARIUM LAKE (CI 15850)].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Rimmel Stay Matte Liquid Lip Color kiss-proof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—its touch- and kiss-resistant formula is made to minimize transfer during typical daily activities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove this long-wearing matte lipstick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-based makeup remover or cleansing balm; massage gently then rinse to lift the waterproof film.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Rimmel","offers":[{"title":"Default Title","offer_id":51491842818281,"sku":"B071P44N2J","price":54.32,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/rimmel-stay-matte-liquid-lip-front-packaging.jpg?v=1783347775","url":"https:\/\/cervaaustralia.com\/products\/rimmel-stay-matte-liquid-lip-color-500-fire-starter-vivid-red-lightweight-12-hour-waterproof-matte","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}