{"product_id":"rimmel-provocalips-16hr-kiss-proof-liquid-lipstick-730-make-your-move-vegan-glossy-long-wear","title":"Rimmel Provocalips 16hr Kiss-Proof Liquid Lipstick — 730 Make Your Move, Vegan Glossy Long-Wear","description":"\u003cp\u003e\u003cstrong\u003eRimmel Provocalips 16hr Kiss-Proof Lip Color is a two-step liquid lipstick that locks in bold, glossy color for up to 16 hours with a vegan, lightweight formula.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis two-step system combines a pigmented color coat and a transparent locking topcoat to create long-wear, transfer-resistant shine without feeling heavy. The shade 730 Make Your Move delivers a vibrant, wearable color while the flexible formula moves with your lips, keeping color comfortable all day and through activities like eating and talking. The applicators are designed for precise placement and the finish stays glossy rather than dry, making it a practical option for everyday wear or special occasions.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the two-step process work and why does it extend wear?\u003c\/h3\u003e\n\n\u003cp\u003eThe first step deposits intense pigment; after it sets, the second clear coat seals the color and adds shine. This layering creates a bonded finish that resists transfer and fading while remaining lightweight on the lips.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eStep 1: apply the colored formula and let it dry for about one minute.\u003c\/li\u003e\n  \u003cli\u003eStep 2: apply the clear locking topcoat to seal and add glossy shine.\u003c\/li\u003e\n  \u003cli\u003eLocking layer prevents smudging and reduces color migration during wear.\u003c\/li\u003e\n  \u003cli\u003eDesigned to remain comfortable and flexible with lip movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shade and finish suit everyday looks or special events?\u003c\/h3\u003e\n\n\u003cp\u003e730 Make Your Move is a vivid, flattering tone intended to be versatile across daytime and evening styles. The glossy finish reads lively in photos and under lights while staying polished enough for casual outings.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBold enough to stand alone for an effortless statement lip.\u003c\/li\u003e\n  \u003cli\u003eGlossy finish flatters most skin tones and reflects light for a fuller look.\u003c\/li\u003e\n  \u003cli\u003eWorks under or over lip liner for extra definition.\u003c\/li\u003e\n  \u003cli\u003eSuitable for quick touch-ups since the topcoat refreshes shine instantly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow comfortable is the formula for long wear and everyday use?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula is formulated to be lightweight and flexible so it moves with the lips rather than cracking or feeling stiff. It’s designed to provide extended wear with minimal need for reapplication while keeping lips feeling natural.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eThin, flexible texture adapts to speech and facial expressions.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy glossy finish that doesn’t feel heavy.\u003c\/li\u003e\n  \u003cli\u003eFood-proof and transfer-resistant for active days.\u003c\/li\u003e\n  \u003cli\u003eVegan formulation for those avoiding animal-derived ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and remove Provocalips for best results?\u003c\/h3\u003e\n\n\u003cp\u003eClean, dry lips ensure even application of the pigment. Allow the color layer to dry fully before sealing with the clear topcoat to achieve maximum lock-in and shine. Remove with an oil-based cleanser or makeup remover to fully dissolve both layers without tugging.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eStart from the center of the lips and glide toward the corners for even coverage.\u003c\/li\u003e\n  \u003cli\u003eWait about one minute before applying the locking topcoat.\u003c\/li\u003e\n  \u003cli\u003eUse an oil or balm-based remover for gentle, complete removal.\u003c\/li\u003e\n  \u003cli\u003eReapply topcoat as needed to revive shine between full applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Rimmel Provocalips in 730 Make Your Move is suited for anyone who wants high-impact, long-lasting color with a glossy finish—ideal for busy professionals, frequent travelers, or anyone who prefers bold, low-maintenance lips. It’s a practical pick for people who want durable, vegan makeup that resists transfer during daily activities while still looking vibrant for photos and in person.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Provocalips really kiss-proof and transfer-proof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes; the two-step color-plus-lock topcoat is formulated to resist transfer and stay in place during normal activity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove Rimmel Provocalips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Remove with an oil-based cleanser or makeup remover to fully dissolve both the color and locking topcoat.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Rimmel","offers":[{"title":"Default Title","offer_id":51487178817769,"sku":"B00MGK9ZZI","price":58.54,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/rimmel-provocalips-front-packaging_26df8884-09bc-4d62-a40b-5e10b0db235b.jpg?v=1783258975","url":"https:\/\/cervaaustralia.com\/products\/rimmel-provocalips-16hr-kiss-proof-liquid-lipstick-730-make-your-move-vegan-glossy-long-wear","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}