{"product_id":"revlon-colorstay-limitless-matte-liquid-lipstick-012-lead-the-way-deep-dusty-mauve-vegan-longwear-hydrating-matte","title":"REVLON ColorStay Limitless Matte Liquid Lipstick — 012 Lead The Way (Deep Dusty Mauve), Vegan Longwear Hydrating Matte","description":"\u003cp\u003e\u003cstrong\u003eRevlon ColorStay Limitless Matte Liquid Lipstick in 012 Lead The Way is a vegan, longwear matte liquid lipstick designed to deliver vibrant, comfortable color that resists smudging for extended wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight liquid lipstick blends long-lasting pigmentation with a cushioned, non-tightening finish. Formulated with Triple Hyaluronic Acid and upcycled cranberry extract, the formula aims to hydrate and support sensitive lips while providing a full-coverage matte look. The shade 012 Lead The Way is a deep dusty mauve with neutral undertones, one of 16 matte shades in the ColorStay Limitless line and a 2024 Allure Best of Beauty winner.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this lipstick stay comfortable for long wear?\u003c\/h3\u003e\n\u003cp\u003eThe ColorStay Limitless formula uses Revlon's Adapti-Flex Technology to maintain a lightweight, flexible film on the lips instead of a stiff, drying finish. Triple Hyaluronic Acid and cranberry extract help retain moisture and reduce the sensation of tightness during extended wear. Wearers can expect reduced flaking and a softer feel compared with traditional matte liquids.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAdapti-Flex Technology for pliable, non-tight finish\u003c\/li\u003e\n  \u003cli\u003eTriple Hyaluronic Acid to attract and hold moisture\u003c\/li\u003e\n  \u003cli\u003eUpcycled cranberry extract to support lip comfort\u003c\/li\u003e\n  \u003cli\u003eVegan ingredients suitable for sensitive lips\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay in place through meals and activities?\u003c\/h3\u003e\n\u003cp\u003eThis longwear formulation is engineered to resist smudging and transfer for prolonged periods. While labeled waterproof and designed to minimize movement, longevity can vary with eating oily foods and vigorous rubbing. The precise applicator helps lay down color that adheres evenly from edge to center for cleaner wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePatented lip-hugging applicator for controlled application\u003c\/li\u003e\n  \u003cli\u003ePointed tip for lining and filling without extra tools\u003c\/li\u003e\n  \u003cli\u003eLightweight film that reduces transfer compared with cream finishes\u003c\/li\u003e\n  \u003cli\u003eBest results when allowed a short drying time before contact\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and remove it for best results?\u003c\/h3\u003e\n\u003cp\u003eStart with smooth, exfoliated lips for an even application; use the contoured applicator to trace your lip line and then fill in with a single pass for full color. Allow the product a few moments to set into its matte finish. To remove, use an oil-based or dual-phase makeup remover to dissolve the longwear pigments without harsh rubbing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep: gently exfoliate and moisturize lips beforehand\u003c\/li\u003e\n  \u003cli\u003eApply: use the angled, lip-hugging wand for one-step coverage\u003c\/li\u003e\n  \u003cli\u003eSet: wait a minute for the formula to finish drying\u003c\/li\u003e\n  \u003cli\u003eRemove: oil or dual-phase removers break down longwear pigments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ColorStay Limitless Matte Liquid Lipstick in 012 Lead The Way suits anyone seeking a long-lasting matte finish without the typical dryness — especially those who prefer vegan formulas and want a shade that reads as a refined, neutral-leaning mauve. It’s a good choice for busy days, special events, or everyday wear when you want a comfortable, smudge-resistant lip color with pronounced pigment. If you have very dry or cracked lips, prep with a balm and gentle exfoliation for best wear; otherwise, expect a modern matte that keeps color front and center while prioritizing comfort.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Revlon ColorStay Limitless truly vegan?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — this formula is made with 100% vegan ingredients and excludes animal-derived components.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove this longwear matte lipstick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-based or dual-phase makeup remover to gently dissolve the pigment, then cleanse as usual.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"REVLON","offers":[{"title":"Default Title","offer_id":51487215517929,"sku":"B0CGC9X4L5","price":59.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/revlon-colorstay-limitless-front-packaging_1a3c5d50-fda6-4022-933c-e8130881034e.jpg?v=1783261724","url":"https:\/\/cervaaustralia.com\/products\/revlon-colorstay-limitless-matte-liquid-lipstick-012-lead-the-way-deep-dusty-mauve-vegan-longwear-hydrating-matte","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}