{"product_id":"reuzel-extreme-hold-matte-pomade-strongest-all-day-hold-water-soluble-matte-finish-flake-free","title":"REUZEL Extreme Hold Matte Pomade — Strongest All‑Day Hold, Water‑Soluble Matte Finish, Flake‑Free","description":"\u003cp\u003e\u003cstrong\u003eREUZEL Extreme Hold Matte Pomade is a water‑soluble styling paste that locks short to medium hair into textured, matte shapes with the brand’s strongest, all‑day hold.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis pomade blends high hold with a dry, non‑shiny finish so you can build volume, separation, and definition without greasy residue. Formulated to rinse clean, it works across hair types and thicknesses and features a light sugary rum scent that’s noticeable but never overwhelming. Apply it to towel‑dried or dry hair, working from crown to front, and use fingers for a rugged look or a comb for a tidier silhouette.\u003c\/p\u003e\n\n\u003ch3\u003eHow strong is the hold and how long will it last?\u003c\/h3\u003e\n\u003cp\u003eREUZEL’s Extreme Hold Matte Pomade is engineered for maximum control—ideal when you need your style to stay put through a full day of activity. The formula resists drooping or collapse in most environments while maintaining workable texture for touchups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStrongest hold in REUZEL’s pomade range for long‑wearing style retention\u003c\/li\u003e\n  \u003cli\u003eMatte finish prevents unwanted shine while preserving structure\u003c\/li\u003e\n  \u003cli\u003ePerforms well in humid or active conditions without flaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on my hair type and what styles can I create?\u003c\/h3\u003e\n\u003cp\u003eThis water‑based pomade is versatile: it suits fine, medium, and thick hair and is best for short to medium lengths. It excels at messy, textured looks and also supports more controlled shapes when used with a comb and light water mist.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAdds thickness and fullness to fine hair without weighing it down\u003c\/li\u003e\n  \u003cli\u003eDefines layers and separation in medium to thick hair\u003c\/li\u003e\n  \u003cli\u003eGreat for textured crops, pompadours with a matte twist, and undone, spiky looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and remove the product?\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between your palms until pliable, then distribute from the crown toward the front—repeat or add more if needed. For a lived‑in texture, finger‑shape; for a sleeker style, comb through and set.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a knuckle‑sized amount; emulsify in hands before applying\u003c\/li\u003e\n  \u003cli\u003eUse on towel‑dried hair for stronger hold or dry hair for lighter texture\u003c\/li\u003e\n  \u003cli\u003eBecause it’s water‑soluble, it rinses out easily with shampoo, leaving no buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and will it leave residue?\u003c\/h3\u003e\n\u003cp\u003eThe fragrance is a subtle sugary rum note—clean and unobtrusive—so it won’t overpower your cologne. The formulation is designed to be flake‑free and wash out fully, keeping hair and scalp feeling fresh between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight sugary rum scent for a discreet, pleasant aroma\u003c\/li\u003e\n  \u003cli\u003eNon‑greasy matte effect with minimal transfer\u003c\/li\u003e\n  \u003cli\u003eEasy washing prevents product accumulation and dullness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want a dependable, high‑strength styling product that creates matte texture and long‑lasting shape without heavy shine or buildup, REUZEL Extreme Hold Matte Pomade is built for you. It’s particularly useful for people who style daily, need lasting control during active days, or prefer a rugged, textured look that still rinses clean at the end of the day.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Cera Alba (Beeswax), PVP, Lanolin, Wax, Bis-Diglyceryl Polyacyladipate-2, Petrolatum, Propylene Glycol, Cetyl Alcohol, Stearyl Alcohol, Ceteareth-25, PEG-40 Hydrogenated Castor Oil, PPG-20 Methyl Glucose Ether, Tribehenin, VP\/Methacrylamide\/Vinyl Imidazole Copolymer, Copernicia Cerifera (Carnauba) Wax, Fragrance, PEG-8 Beeswax, Equisetum Arvense (Horsetail) Extract, Glycerin, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Urtica Dioica (Nettle) Extract, Coumarin, Limonene, Linalool, Caprylyl Glycol, Phenoxyethanol, Sorbic Acid.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this pomade easy to wash out?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The water‑soluble formula rinses clean with shampoo and leaves no residue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on wet hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to towel‑dried hair for stronger hold; use on dry hair for lighter texture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"REUZEL","offers":[{"title":"Default Title","offer_id":51486580605161,"sku":"B0DXQV2RPH","price":60.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/reuzel-extreme-hold-matte-pomade-jar-front.jpg?v=1783227063","url":"https:\/\/cervaaustralia.com\/products\/reuzel-extreme-hold-matte-pomade-strongest-all-day-hold-water-soluble-matte-finish-flake-free","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}