{"product_id":"r-co-sunset-blvd-daily-blonde-shampoo-8-5-fl-oz-brightening-anti-brass-hydrating-formula-for-blonde-gray","title":"R+Co Sunset Blvd Daily Blonde Shampoo 8.5 fl oz — Brightening, Anti-Brass Hydrating Formula for Blonde \u0026 Gray","description":"\u003cp\u003e\u003cstrong\u003eR+Co Sunset Blvd Daily Blonde Shampoo gently brightens blonde and gray hair while neutralizing unwanted brassiness for a refreshed, luminous finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned by a collective of professional hairstylists, this sulfate-free daily shampoo targets yellow and orange tones in blonde and gray hair without stripping moisture. The formula combines humectants, botanical extracts, and vegan pearl extract to maintain hydration, improve shine, and help protect color from environmental stressors. It’s safe for everyday use and created to support cooler, cleaner-looking blondes and silvers between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Sunset Blvd reduce brassy tones?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo contains violet-based color-depositing agents that counteract warm pigments, helping to neutralize yellow and orange undertones with each wash. Its gentle cleansing base ensures that the toning pigments can work without over-drying the hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments help cancel warm brassiness.\u003c\/li\u003e\n  \u003cli\u003eMild surfactants cleanse without stripping color.\u003c\/li\u003e\n  \u003cli\u003eDaily-safe formulation for consistent tone control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry out my hair if I use it every day?\u003c\/h3\u003e\n\u003cp\u003eNo—Sunset Blvd is formulated with humectants and conditioning botanicals to preserve moisture even during frequent use. Glycerin attracts and retains water, while sunflower sprout extract and vegan pearl extract add emollience and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGlycerin helps lock in hydration.\u003c\/li\u003e\n  \u003cli\u003eSunflower sprout extract provides nutrients and UV protection support.\u003c\/li\u003e\n  \u003cli\u003eVegan pearl extract boosts luster and softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate it into my hair routine?\u003c\/h3\u003e\n\u003cp\u003eUse Sunset Blvd as your regular shampoo on blonde or gray hair to maintain cooler tones; follow with a conditioner suited for color-treated or brittle hair. For extra toning, alternate with a purple mask or concentrated purple conditioner once a week as needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, and rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFollow with a hydrating conditioner or mask.\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency depending on hair porosity and brassiness level.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients support shine and protection?\u003c\/h3\u003e\n\u003cp\u003eThe formula blends humectants and botanical extracts intended to improve surface condition and reflectivity, helping hair appear brighter and healthier. While not a sunscreen, sunflower sprout extract offers antioxidant-rich support that helps guard hair from environmental factors.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGlycerin for moisture retention and suppleness.\u003c\/li\u003e\n  \u003cli\u003eSunflower sprout extract supplies nutrients and emollience.\u003c\/li\u003e\n  \u003cli\u003eVegan pearl extract increases shine and smoothness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: R+Co Sunset Blvd Daily Blonde Shampoo is suited for people with natural, highlighted, or color-treated blonde and gray hair who want a gentle, everyday option to reduce brassiness and boost shine. It’s ideal for those looking to maintain cool tones between salon visits without sacrificing hydration or softness.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eNatural Mineral Pigment, this pigment brightens and corrects brassy tones in blondes and grey hair. Coconut Cleanser, this rich and creamy cleanser gently removes impurities without stripping the hair of its natural oils. Panthenol Derivative, this conditioning ingredient imparts body, shine and improves hair’s manageability.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Sunset Blvd every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for daily use and helps maintain tone while preserving moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle formula is suitable for color-treated blondes and grays to reduce brassiness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"R+Co","offers":[{"title":"Default Title","offer_id":51487790334185,"sku":"B01AIUIJ8Q","price":109.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/rplusco-sunset-blvd-front-bottle.jpg?v=1783291956","url":"https:\/\/cervaaustralia.com\/products\/r-co-sunset-blvd-daily-blonde-shampoo-8-5-fl-oz-brightening-anti-brass-hydrating-formula-for-blonde-gray","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}