{"product_id":"purpose-gentle-cleansing-wash-soap-free-oil-alcohol-free-daily-facial-cleanser-6-fl-oz-pump","title":"Purpose Gentle Cleansing Wash – Soap-Free, Oil- \u0026 Alcohol-Free Daily Facial Cleanser, 6 fl oz Pump","description":"\u003cp\u003e\u003cstrong\u003ePurpose Gentle Cleansing Wash is a soap-free, oil- and alcohol-free daily facial cleanser designed to remove dirt and everyday impurities while preserving skin's natural moisture.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePurpose formulated this lightweight, sulfate-free face wash for people who want a simple, gentle routine that cleans without stripping. The pump-bottle design delivers an easy, controlled amount each time so you can use it morning and night. The fragrance-free, cruelty-free formula avoids common irritants like soap, oils, alcohol, and added sulfates, making it suitable for sensitive or reactive skin types that need effective cleansing without tightness.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cleanser remove dirt without drying my skin?\u003c\/h3\u003e\n\n\u003cp\u003eThe Gentle Cleansing Wash uses mild surfactants that lift away oil, makeup residue, and pollutants but rinse clean without leaving a heavy film. It focuses on maintaining the skin's moisture balance so you don't get the stretched feeling often caused by harsher products.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSoap-free formula prevents the alkaline dryness associated with bar soaps.\u003c\/li\u003e\n  \u003cli\u003eLightweight texture rinses clean, not greasy.\u003c\/li\u003e\n  \u003cli\u003eFree from alcohol and added sulfates, reducing irritation risk.\u003c\/li\u003e\n  \u003cli\u003ePump bottle for measured, consistent dispensing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this face wash work for sensitive or reactive skin?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the formulation avoids frequent sensitizers and focuses on minimal, gentle ingredients that are less likely to provoke redness or stinging. It’s intended as a non-irritating daily cleanser for skin that requires a milder touch.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFragrance-free and cruelty-free to reduce triggers.\u003c\/li\u003e\n  \u003cli\u003eNo oils or heavy emollients that can clog pores for those prone to breakouts.\u003c\/li\u003e\n  \u003cli\u003eDesigned to maintain natural moisture, which helps barrier recovery.\u003c\/li\u003e\n  \u003cli\u003eSuitable for morning and evening use as part of a simple routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Purpose Gentle Cleansing Wash in my skincare routine?\u003c\/h3\u003e\n\n\u003cp\u003eUse a small pump on damp skin, massage gently to lift impurities, then rinse thoroughly with lukewarm water. Pat skin dry and follow with your preferred toner, serum, or moisturizer to lock in hydration; it's versatile enough to fit into both minimal and multi-step routines.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWet face, pump 1–2 times into palm, lather gently for 20–30 seconds.\u003c\/li\u003e\n  \u003cli\u003eRinse with lukewarm water and pat dry—no harsh rubbing.\u003c\/li\u003e\n  \u003cli\u003eApply treatment products or moisturizer while skin is slightly damp.\u003c\/li\u003e\n  \u003cli\u003eUse twice daily for best cleansing balance without over-cleansing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this product different from other gentle cleansers?\u003c\/h3\u003e\n\n\u003cp\u003ePurpose emphasizes a pared-back, non-reactive formula that removes grime while deliberately excluding soap, oil, alcohol, and added sulfates. The result is a dependable, everyday face wash delivered in a convenient pump bottle for consistent portioning and reduced waste.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSpecifically labeled oil-free and alcohol-free for clarity of choice.\u003c\/li\u003e\n  \u003cli\u003eFree of added sulfates and common irritants often found in cheaper cleansers.\u003c\/li\u003e\n  \u003cli\u003eMild enough for regular use yet effective at removing daily impurities.\u003c\/li\u003e\n  \u003cli\u003eCompact 6 fl oz pump bottle suitable for home and travel routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Purpose Gentle Cleansing Wash is aimed at anyone seeking a straightforward, gentle daily cleanser—especially people with sensitive, reactive, or combination skin who want effective cleansing without drying agents or added fragrances. It’s also a good pick for those building a curated skincare routine who prefer minimal ingredient lists and cruelty-free products.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, PEG-80 sorbitan laurate, cocamidopropyl betaine, PEG-150 distearate, sodium cocoamphoacetate, lauryl glucoside, glycerin, phenoxyethanol, sodium lauroampho PG-acetate phosphate, sodium cocoyl glutamate, sodium lauryl glucose carboxylate, tetrasodium EDTA, fragrance, ethylhexylglycerin, citric acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Purpose Gentle Cleansing Wash suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s designed for twice-daily cleansing and is gentle enough for everyday use without over-drying.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this cleanser contain fragrance or alcohol?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is fragrance-free and alcohol-free to reduce irritation risk.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":51486605607145,"sku":"B0009RFAPY","price":60.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/purpose-gentle-cleansing-wash-front-pump-bottle.jpg?v=1783228582","url":"https:\/\/cervaaustralia.com\/products\/purpose-gentle-cleansing-wash-soap-free-oil-alcohol-free-daily-facial-cleanser-6-fl-oz-pump","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}