{"product_id":"purpose-gentle-cleansing-wash-soap-free-daily-face-cleanser-6-fl-oz-pump-pack-of-6-for-sensitive-dry-skin","title":"Purpose Gentle Cleansing Wash — Soap-Free Daily Face Cleanser, 6 fl oz Pump (Pack of 6) for Sensitive \u0026 Dry Skin","description":"\u003cstrong\u003ePurpose Gentle Cleansing Wash is a soap-free, dermatologist-developed liquid cleanser that removes dirt, oil, and makeup without over-drying or irritating skin.\u003c\/strong\u003e\n\nPurpose Gentle Cleansing Wash is formulated for everyday use on all skin types, including sensitive and dry skin. It comes in a convenient 6 fluid ounce pump bottle and is sold here in a pack of six—ideal for home, travel, or stocking up. The formula avoids harsh additives like synthetic colors, alcohol, soap, sulfates, and gluten, while also being cruelty-free.\n\n\u003ch3\u003eHow will this cleanser perform on sensitive or dry skin?\u003c\/h3\u003e\n\u003cp\u003eDesigned with dermatologists, the wash cleans effectively without stripping natural moisture. Its gentle surfactants lift away grime and makeup while leaving skin feeling balanced, not tight.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-drying formula suitable for sensitive and dry skin\u003c\/li\u003e\n  \u003cli\u003eRemoves oil and pollutants while preserving skin barrier\u003c\/li\u003e\n  \u003cli\u003eNo synthetic colors, alcohol, sulfates, soap, or gluten\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this to remove eye makeup without stinging?\u003c\/h3\u003e\n\u003cp\u003eYes—this wash is formulated to avoid eye irritation and can remove eye makeup gently. It rinses clean and is less likely to cause the stinging associated with harsher cleansers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWon’t sting eyes when used as directed\u003c\/li\u003e\n  \u003cli\u003eEffectively dissolves mascara and eye-area makeup\u003c\/li\u003e\n  \u003cli\u003eRinses away without leaving heavy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients or additives are intentionally left out?\u003c\/h3\u003e\n\u003cp\u003ePurpose keeps the ingredient list simple to minimize potential irritants. The product is free from common harsh components, so it works as a straightforward cleansing step for many routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo added sulfates, soap, alcohol, or synthetic colorants\u003c\/li\u003e\n  \u003cli\u003eGluten-free and oil-free formulation\u003c\/li\u003e\n  \u003cli\u003eNot tested on animals—cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this fit into a daily skincare routine?\u003c\/h3\u003e\n\u003cp\u003eUse the pump wash morning and night to remove impurities and prep skin for serums or moisturizers. It pairs well with Purpose Dual Treatment Moisture Lotion SPF 10 or your favorite lightweight moisturizer to maintain hydration after cleansing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet skin, lather gently, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eFollow with moisturizer or SPF for daytime protection\u003c\/li\u003e\n  \u003cli\u003eAvailable in a multipack for consistent routine and travel convenience\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for? Purpose Gentle Cleansing Wash is suited for anyone seeking a mild, effective daily cleanser—especially people with sensitive, dry, or combination skin who want to remove makeup and excess oil without irritation. It’s also a practical choice for households that prefer simple, dermatologist-developed skincare and for travelers who appreciate pump packaging and a multipack supply.\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients Water, PEG-80 Sorbitan Laurate, Cocamidopropyl Betaine, PEG-150 Distearate, Sodium Cocoamphoacetate, Lauryl Glucoside, Glycerin, Phenoxyethanol, Sodium Lauroampho PG-Acetate Phosphate, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Tetrasodium EDTA, Fragrance, Ethylhexylglycerin, Citric Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this cleanser safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed not to sting eyes and can be used to remove eye makeup gently.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Purpose Gentle Cleansing Wash?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use twice daily—morning and night—or as needed to remove makeup, oil, and daily impurities.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":51488072597737,"sku":"B0792RG915","price":139.88,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/purpose-gentle-cleansing-wash-front-pump-bottle_e2e14532-6901-48b5-9a6c-00bb1295e691.jpg?v=1783301603","url":"https:\/\/cervaaustralia.com\/products\/purpose-gentle-cleansing-wash-soap-free-daily-face-cleanser-6-fl-oz-pump-pack-of-6-for-sensitive-dry-skin","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}