{"product_id":"purpose-gentle-cleansing-wash-face-cleanser-6-fl-oz-pump-soap-free-fragrance-free-for-sensitive-dry-skin","title":"Purpose Gentle Cleansing Wash face cleanser — 6 fl oz pump, soap-free, fragrance-free for sensitive \u0026 dry skin","description":"\u003cp\u003e\u003cstrong\u003ePurpose Gentle Cleansing Wash is a mild, soap-free face cleanser that lifts dirt, oil, and makeup without stripping skin’s natural moisture.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned with dermatologists for everyday use, this lightweight pump bottle delivers a fragrance-free, non-foaming formula that suits all skin types — including sensitive and dry skin. It removes surface impurities and eye makeup without stinging, and it avoids harsh additives like synthetic colors, alcohol, sulfates, and gluten. The 6-fluid-ounce size is convenient for countertop use and travel carry-ons.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cleanser remove makeup and oil without drying my skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula balances effective cleansing agents with mild surfactants that emulsify oil and dissolve makeup while preserving the skin’s lipid barrier. Instead of aggressive detergents, it relies on gentle ingredients that rinse clean without leaving residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoap-free composition prevents tight, stripped sensations\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic approach avoids pore clogging\u003c\/li\u003e\n  \u003cli\u003eEye-safe formulation for reliable eye makeup removal\u003c\/li\u003e\n  \u003cli\u003ePump dispenser provides controlled, hygienic dosing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for sensitive or dry skin?\u003c\/h3\u003e\n\u003cp\u003eYes — Purpose Gentle Cleansing Wash was developed with dermatologists to be tolerable for sensitive and dry complexions. It omits common irritants and hydrating properties help maintain comfort after cleansing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo alcohol, synthetic dyes, or sulfates that can irritate skin\u003c\/li\u003e\n  \u003cli\u003eFree of added oils that might feel heavy on sensitive skin\u003c\/li\u003e\n  \u003cli\u003eGentle enough for daily morning and evening use\u003c\/li\u003e\n  \u003cli\u003eNot tested on animals, suited to ethical shoppers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this around my eyes and on mascara?\u003c\/h3\u003e\n\u003cp\u003eThe wash is formulated to avoid stinging, making it a practical choice for removing eye makeup when used gently. For stubborn waterproof formulas, follow with a dedicated eye remover if needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWon’t sting the eyes with normal use\u003c\/li\u003e\n  \u003cli\u003eEffectively removes non-waterproof mascara and eyeliner\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to clear all product from lash lines\u003c\/li\u003e\n  \u003cli\u003ePair with a separate oil-based remover for waterproof makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I integrate this cleanser into my skincare routine?\u003c\/h3\u003e\n\u003cp\u003eUse the pump wash as your primary cleanser morning and night to clear oils and daily buildup. After patting skin dry, follow with a moisturizer or the PURPOSE Dual Treatment Moisture Lotion SPF 10 for hydration and daytime protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet face, apply a small pump, massage, then rinse\u003c\/li\u003e\n  \u003cli\u003ePat dry — avoid vigorous rubbing that can irritate skin\u003c\/li\u003e\n  \u003cli\u003eApply treatment or moisturizer while skin is slightly damp\u003c\/li\u003e\n  \u003cli\u003eUse SPF product in daytime routines for sun protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Purpose Gentle Cleansing Wash is intended for anyone seeking a straightforward, dermatologist-developed cleanser that removes dirt, oil, and everyday makeup without harsh additives. It fits people with sensitive, dry, combination, or normal skin who prefer minimalist ingredient lists and cruelty-free products. If you want a reliable, no-fuss face wash in a pump bottle for daily cleansing and gentle eye makeup removal, this formula is built to be a simple, effective step in your skincare lineup.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients Water, PEG-80 Sorbitan Laurate, Cocamidopropyl Betaine, PEG-150 Distearate, Sodium Cocoamphoacetate, Lauryl Glucoside, Glycerin, Phenoxyethanol, Sodium Lauroampho PG-Acetate Phosphate, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Tetrasodium EDTA, Fragrance, Ethylhexylglycerin, Citric Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Purpose Gentle Cleansing Wash safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed not to sting and is suitable for removing non-waterproof eye makeup when used gently.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this cleanser contain sulfates or synthetic dyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It is free from sulfates, synthetic colors, added alcohol, oil, and gluten.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":51492823400681,"sku":"B078JSXGQL","price":57.39,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/purpose-gentle-cleansing-wash-front-pump-bottle_d00a011d-ee5e-454e-9424-19d48af84d91.jpg?v=1783372162","url":"https:\/\/cervaaustralia.com\/products\/purpose-gentle-cleansing-wash-face-cleanser-6-fl-oz-pump-soap-free-fragrance-free-for-sensitive-dry-skin","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}