{"product_id":"pureology-strength-cure-blonde-purple-shampoo-for-blonde-lightened-hair-9-oz-sulfate-free-toning-repair","title":"Pureology Strength Cure Blonde Purple Shampoo for Blonde \u0026 Lightened Hair, 9 oz — Sulfate-Free Toning \u0026 Repair","description":"\u003cp\u003e\u003cstrong\u003ePureology Strength Cure Blonde Purple Shampoo is a sulfate-free, color-depositing shampoo that neutralizes brass and helps strengthen lightened, blonde, grey, or silver color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your blonde, highlighted, or silver hair is showing unwanted yellow or orange tones and feels fragile from bleaching or repeated coloring, this purple shampoo both tones and helps repair. Formulated with deep purple pigments, plant-based Keravis protein, and antioxidant Astaxanthin, it works as part of a care routine to refresh cool tones while supporting strand strength. The vegan, paraben-free formula is designed for regular salon-safe use and pairs with the Strength Cure Blonde Conditioner for best results.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo neutralize brass without stripping color?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula deposits blue-violet pigments that counteract yellow and orange tones in lightened hair, bringing a cooler, more even shade back into the hair shaft. Because it’s ZeroSulfate and color-safe, it cleanses without harsh detergents that can fade dye. Use frequency and processing time control the level of toning you achieve.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBlue-based purple pigments target yellow and orange brass.\u003c\/li\u003e\n  \u003cli\u003eZeroSulfate cleansing preserves color vibrancy.\u003c\/li\u003e\n  \u003cli\u003eAdjustable leave-in time (1–15 minutes) for desired toning intensity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat repair benefits does Strength Cure Blonde provide?\u003c\/h3\u003e\n\n\u003cp\u003eBesides toning, the shampoo supports weakened, over-processed hair with ingredients aimed at reinforcing and protecting the fiber. Keravis, a plant-derived protein, helps rebuild strand structure and reduce breakage, while Astaxanthin acts as an antioxidant support to help hair recover from chemical or heat stress. Regular use helps hair feel smoother, stronger, and more resilient.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eKeravis plant protein strengthens and helps prevent future damage.\u003c\/li\u003e\n  \u003cli\u003eAstaxanthin provides antioxidant support to stressed hair fibers.\u003c\/li\u003e\n  \u003cli\u003eFormulation improves manageability and helps reduce split ends over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it to get the best toning results?\u003c\/h3\u003e\n\n\u003cp\u003eApply a dime-to-quarter sized amount to wet hair, emulsify at the roots and work toward the ends where brassiness often concentrates. Leave the shampoo on according to your current blonde level: shorter for warm, golden blondes and longer for neutral to cool or very light blondes. Rinse thoroughly and follow with the matching conditioner to lock in tone and moisture.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWarm blondes: 1–3 minutes for mild toning.\u003c\/li\u003e\n  \u003cli\u003eNeutral blondes: 3–5 minutes for balanced toning.\u003c\/li\u003e\n  \u003cli\u003eCool\/very light blondes: 5–15 minutes for stronger, icy results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for my color-treated or sensitive hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes—Pureology designed this shampoo for color-treated hair: it’s vegan, sulfate- and paraben-free, and formulated to protect dye integrity while addressing brassiness and damage. Because it deposits pigment, use frequency depends on your hair porosity and desired tone; overuse may deepen cool tones, so tailor application to your needs. Always follow with conditioner and consider a strand test if you’re unsure.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eVegan, sulfate-free, and paraben-free—safe for most color-treated hair.\u003c\/li\u003e\n  \u003cli\u003eColor-depositing action means customizable use; do a strand test when trying first-time timing.\u003c\/li\u003e\n  \u003cli\u003ePair with Strength Cure Blonde Conditioner for balanced hydration and tone maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Pureology Strength Cure Blonde Purple Shampoo is aimed at anyone with highlighted, bleached, blonde, grey, or silver color-treated hair who wants to neutralize yellow\/brassy tones while improving hair strength and resilience. It’s a good fit for salon-colored clients, people who use heat styling frequently, and anyone who needs targeted toning without harsh sulfates. If you prefer maintenance that both corrects tone and supports repair, include this shampoo in your weekly or biweekly color-care routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, COCO-BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, PARFUM \/ FRAGRANCE, AMODIMETHICONE, PPG-5-CETETH-20, CITRIC ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, CI 60730 \/ ACID VIOLET 43, ACRYLATES\/BEHENETH-25 METHACRYLATE COPOLYMER, CAMELINA SATIVA SEED OIL, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL \/ OLIVE FRUIT OIL, TRIDECETH-6, GLYCERIN, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, SALICYLIC ACID, MAGNESIUM NITRATE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CETRIMONIUM CHLORIDE, POLY(LINSEED OIL), BENZOPHENONE-4, SODIUM BENZOATE, PHENOXYETHANOL, ORCHIS MASCULA EXTRACT, METHYLCHLOROISOTHIAZOLINONE, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC\/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave this purple shampoo on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave 1–3 minutes for warm blondes, 3–5 minutes for neutral blondes, and 5–15 minutes for cool or very light blondes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free, vegan, and formulated specifically to be safe for color-treated hair while depositing toning pigments.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":51488131219689,"sku":"B089165CCF","price":117.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/pureology-strength-cure-blonde-front-bottle_8d45ec0e-9e97-4a8c-af5d-6d4e413621de.jpg?v=1783303429","url":"https:\/\/cervaaustralia.com\/products\/pureology-strength-cure-blonde-purple-shampoo-for-blonde-lightened-hair-9-oz-sulfate-free-toning-repair","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}