{"product_id":"pureology-strength-cure-blonde-purple-shampoo-for-blonde-lightened-hair-1-7-fl-oz-sulfate-free-repairing-tone-corrector","title":"Pureology Strength Cure Blonde Purple Shampoo for Blonde \u0026 Lightened Hair, 1.7 fl oz — Sulfate-Free, Repairing Tone Corrector","description":"\u003cp\u003e\u003cstrong\u003ePureology Strength Cure Blonde Purple Shampoo is a sulfate-free, color-depositing cleanser that tones brassy blonde and lightened hair while helping to repair and strengthen fragile strands.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for salon-treated blondes, highlights, greys and silvers, this concentrated 1.7 fl oz size delivers purple toning pigments plus Pureology’s AntifadeComplex and reparative ingredients to neutralize unwanted warm tones and support hair resilience. The vegan formula uses plant-based Keravis protein and antioxidant Astaxanthin to help fortify hair that’s been lightened or chemically processed, while a pear, rose and sandalwood fragrance offers a subtle aromatherapy finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brass and refresh blonde tones?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits blue-based purple pigments that counteract yellow and orange brassy undertones, bringing cooler, cleaner tones back to blonde, platinum and grey hair. Use a brief leave time for warm blondes and longer for cooler or very light shades to adjust intensity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep purple pigments neutralize yellow\/orange brass.\u003c\/li\u003e\n  \u003cli\u003eAdjustable processing: 1–15 minutes depending on desired toning.\u003c\/li\u003e\n  \u003cli\u003eSuitable for icy whites through honey blondes and greys.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this help repair damage from lightening or frequent color services?\u003c\/h3\u003e\n\u003cp\u003eAlongside toning, Strength Cure Blonde shares the reparative base of the Strength Cure line: plant-derived Keravis protein helps strengthen strands, while Astaxanthin provides antioxidant support to reduce further structural stress. It’s designed to support hair integrity when used as part of a consistent color-care routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeravis adds plant-based protein to reinforce weakened cuticles.\u003c\/li\u003e\n  \u003cli\u003eAstaxanthin offers antioxidant support to help reduce oxidative damage.\u003c\/li\u003e\n  \u003cli\u003ePart of a matched shampoo and conditioner system to maximize repair benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for best toning and safety on color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eApply a small, quarter- to dime-sized amount to wet hair, emulsify at the scalp and work through to the ends where brassiness appears. Rinse after the recommended time according to your blonde level, and follow with the Strength Cure Best Blonde Conditioner to seal tone and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm blondes: leave 1–3 minutes; neutral blondes: 3–5 minutes; cool blondes: 5–15 minutes.\u003c\/li\u003e\n  \u003cli\u003eFor stronger toning, leave longer or repeat the wash; avoid daily overuse to prevent over-toning.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free and color-safe—follow with conditioner for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat fragrance and formulation features should I expect?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo carries a light aromatherapy blend of pear, rose and sandalwood for a refined, fresh scent. Free from sulfates and parabens and formulated vegan, it’s concentrated to give effective toning in a small 1.7 fl oz travel-friendly bottle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePear, rose and sandalwood scent for a subtle aromatic finish.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free, paraben-free and vegan—safe for color-treated hair.\u003c\/li\u003e\n  \u003cli\u003eConcentrated texture: small amount creates a rich lather for targeted toning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Pureology Strength Cure Blonde Purple Shampoo is aimed at people with lightened, highlighted, grey or silver hair who want to neutralize brass and simultaneously support strand strength. It suits salon-color clients and at-home maintainers who prefer sulfate-free, vegan formulations and who plan to use a matching conditioner to maximize both tone and repair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, COCO-BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, PARFUM \/ FRAGRANCE, AMODIMETHICONE, PPG-5-CETETH-20, CITRIC ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, CI 60730 \/ ACID VIOLET 43, ACRYLATES\/BEHENETH-25 METHACRYLATE COPOLYMER, CAMELINA SATIVA SEED OIL, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL \/ OLIVE FRUIT OIL, TRIDECETH-6, GLYCERIN, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, SALICYLIC ACID, MAGNESIUM NITRATE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CETRIMONIUM CHLORIDE, POLY(LINSEED OIL), BENZOPHENONE-4, SODIUM BENZOATE, PHENOXYETHANOL, ORCHIS MASCULA EXTRACT, METHYLCHLOROISOTHIAZOLINONE, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC\/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave Pureology Strength Cure Blonde Purple Shampoo on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave 1–3 minutes for warm blondes, 3–5 minutes for neutral blondes, and 5–15 minutes for cool or very light shades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free, vegan, paraben-free and formulated specifically to be safe for color-treated and lightened hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":51485206610153,"sku":"B0899BMKMV","price":64.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/pureology-strength-cure-blonde-front-bottle.jpg?v=1783181756","url":"https:\/\/cervaaustralia.com\/products\/pureology-strength-cure-blonde-purple-shampoo-for-blonde-lightened-hair-1-7-fl-oz-sulfate-free-repairing-tone-corrector","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}