{"product_id":"pureology-smooth-gloss-shampoo-sulfate-free-smoothing-shampoo-1-7-fl-oz-for-frizz-control-color-protection","title":"Pureology Smooth Gloss Shampoo — Sulfate-Free Smoothing Shampoo 1.7 fl oz for Frizz Control \u0026 Color Protection","description":"\u003cp\u003e\u003cstrong\u003ePureology Smooth Gloss Shampoo is a sulfate-free smoothing shampoo that reduces frizz, protects color, and boosts shine for frizz-prone, color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated 1.7 fl oz formula is designed for anyone who wants sleeker, more manageable hair without stripping color. Developed for color-treated, frizz-prone hair, the shampoo focuses on smoothing the hair surface, locking in gloss, and helping strands resist humidity so styles last longer between washes. It’s vegan and free of harsh sulfates, making it suitable as part of a gentle daily or travel regimen.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Pureology Smooth Gloss Shampoo calm frizzy hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula smooths the hair cuticle to reduce surface roughness that causes frizz and flyaways. By evening out the strand surface, hair becomes easier to detangle, lays flatter, and reflects light for a visibly smoother finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated without sulfates to cleanse without over-drying.\u003c\/li\u003e\n  \u003cli\u003eCuticle-smoothing agents improve strand uniformity.\u003c\/li\u003e\n  \u003cli\u003eDelivers up to 72 hours of frizz-defying performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product keep my color looking vibrant?\u003c\/h3\u003e\n\u003cp\u003eYes — it’s formulated specifically for color-treated hair to gently remove buildup while minimizing color fade. The gentle cleansing protects color vibrancy so tones stay truer between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated hair; non-stripping surfactants.\u003c\/li\u003e\n  \u003cli\u003eHelps maintain salon color by preventing excessive pigment loss.\u003c\/li\u003e\n  \u003cli\u003ePairs well with color-care conditioners and treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much shine and humidity protection can I expect?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo increases hair gloss and helps hair resist moisture in the air that typically leads to frizz. In formulated testing, it produced noticeably glossier-looking strands and high levels of humidity resistance for more reliable styling in damp conditions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAdds up to 50% glossier shine for a reflective finish.\u003c\/li\u003e\n  \u003cli\u003eProvides up to 90% protection from humidity-related frizz.\u003c\/li\u003e\n  \u003cli\u003eSupports up to 24 hours of smoothness and curl definition when used with recommended styling steps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, lather gently, and rinse. For enhanced smoothness and a glossy finish, follow with Pureology Silkmorphose Spray and style as usual; routine use helps maintain manageability and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a coin-sized amount for short hair; increase for longer lengths.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with a conditioner or Silkmorphose Spray for extra slip.\u003c\/li\u003e\n  \u003cli\u003eGood for daily use or travel-sized top-ups thanks to the 1.7 fl oz bottle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Pureology Smooth Gloss Shampoo suits people with color-treated hair who struggle with frizz, humidity, or dull-looking strands. It’s a practical pick for those seeking a sulfate-free, vegan shampoo that improves manageability and surface shine, whether you’re maintaining a salon color, traveling, or building a humidity-resistant styling routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pureology Smooth Gloss Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for color-treated hair, using gentle, sulfate-free surfactants to cleanse without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the frizz control last after use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: In use, the formula can deliver up to 72 hours of frizz-defying performance and humidity resistance, depending on hair type.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":51485582819561,"sku":"B0G9MJRYS1","price":64.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/7674\/2633\/files\/pureology-smooth-gloss-front-bottle.jpg?v=1783193428","url":"https:\/\/cervaaustralia.com\/products\/pureology-smooth-gloss-shampoo-sulfate-free-smoothing-shampoo-1-7-fl-oz-for-frizz-control-color-protection","provider":"Cerva Australia | Professional Beauty Supplies, Skincare \u0026 Cosmetics","version":"1.0","type":"link"}